Beatrice Lindvall is Global Head of Media at Danone. She has 10 years of experience of client side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. Beatrice joined Danone to strengthen the media function and drive digital transformation. Prior to joining Danone Beatrice worked in the media strategy, planning and buying space for over ten years, where she has held various roles from being responsible for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organizations. From her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with any media strategy to deliver tangible business results. Beatrice holds MSc. in engineering and management of information systems.