After recognizing the continued growth of digital advertising meant more marketer budgets shifting into an environment that at the time was incredibly costly for agencies to transact, Mr. Casale conceived and drove the evolution of Casale Media, an early ad tech pioneer born in 2001, into Index Exchange. His intent was to meet the desire from the buy side to move the transactional process out of RFPs, and IOs, and into platforms by doubling down on investments in engineering and infrastructure to embrace the coming automated future.
A sharp focus on delivering benefits to media companies through mutually beneficial partnerships and integrations with the demand side has resulted in extraordinary growth for the company. He is responsible for providing strategic direction and market vision to his leadership team, as well as hands-on supervision of day-to-day corporate operations.
As a respected industry thought leader, Andrew is widely sought-after for this expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation. Andrew’s bylines and media contributions have appeared in numerous publications, including Adage, AdWeek, AdExchanger and the WSJ.