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Uncovering the power of place

14:30
Theo Theodorou, GM EMEA, Groundtruth /   

Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world.

Come and experience what can be achieved when you build off something real.

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