Everyone talks about making their companies more diverse and having a talent roster that really represents society, but for many this is just empty rhetoric.
However, one brand which is doing it is HP. Under the guidance of its global CMO, the brand has embraced diversity with 30% of its marketing team being from ethnic minorities and five of its top ten marketers being female. What’s more impressive is that this has led to greater output and increased innovation. Find out about this and how boldly the brand has issued its agencies an ultimatum to provide more diverse teams or lose the HP business as Antonio Lucio, global CMO, HP talks to Mitch Kanner. This session will also focus on how the brand is embracing IOT and transforming its advertising strategy.