It’s impossible to escape the news, and perhaps even harder to ensure the news we publish is fully consumed by audiences. For brands and publishers who tell stories online, cutting through the noise of a news cycle tainted by the spread of misinformation comes with a steep learning curve. This panel will address how engagement-based content can positively impact society’s well-being and address how journalists, agencies and platforms have adapted to an online space that is no longer consistently reliable or safe.
With diminishing attention spans as a jumping off point, the conversation will touch on why it’s crucial that media owners and brands work together to ensure that sensitive topics are more accessible and impactful, and what the most useful tools and platforms can be relied upon to ensure stories are digested as the world gets even more complicated. This includes addressing how we must redefine what constitutes success, how to achieve meaningful distribution and why embracing the ‘good’ UGC to amplify messages in an authentic manner can amplify conversations.