Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.
Speaker: Paul Polizzotto, Founder and CEO, Givewith