The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.
Speaker: Terence Kawaja, CEO and Founder, LUMA