Is advertising no longer owned by the agencies? What does the network now look like and what are clients looking for?
Moderated by Andrew Warner, Chief Mischief Officer, Susumi, Mark Heap, CEO APAC, Mediacom, Nikki Mendonça, Global President, Accenture Interactive Operations , Chris Hayek, Head of Global Media, Shell /
With the rise of management consultancies, brands going directly to the tech giants and developing their campaigns in-house, how are agencies going to reinvent themselves? What are clients looking for when they review their media account?