Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity. Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in. If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.
Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment