AI is taking over. It’s all around us – in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry – companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We’re ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.