The Drum:  The Festival of Media Global 2013 Awards - vote for your favourites

The Drum: App downloads higher on smartphones than tablets, Kantar Media research reveals

Le temps: Pour BlackBerry il nest pas trop tard pour innover

The Guardian: How to bridge the gap between mobile advertising and consumer behaviour

The Local: Networking record set at Montreux media festival

Warc: Mobiles beat tablets for app downloads

Marketing Mag: The content myths surrounding video advertising

Marketing Mag: Automated trading is here to stay, but are media agencies adapting?

W&V: Studie: Mediaplanung wird immer automatisierter

Media Post: The Industry's Stance On Automated Media Buying

Campaign India: 12 Indian entries shortlisted at Festival of Media 2013

For press information please contact MaryLou Costa or Caroline Doyle on (+44) 20 7249 7769 or at firstname.surname@withpr.co.uk

414 business cards collected in 24 hours - the first time the record has been awarded 

April 30, 2013

The Festival of Media Global has set a new Guinness World Records title, Most business cards collected in 24 hours, at this year's event, currently taking place in Montreux, Switzerland at the 2m2c Convention Centre.

The Festival was awarded the networking world record thanks to C Squared account director James Fleetham's effort at collecting 414 business cards within 24 hours. The record attempt was officially verified on site by an Adjudicator from Guinness World Records, Marco Frigatti, who is the organisation's head of records.  

Achieving the record was no mean feat, as Mr Frigatti had to accompany James for the duration of the 24 hours, verifying that all cards were collected through genuine networking interactions and no duplicate cards were collected. Anyone who wants to break this record will have to surpass the 414 mark.

CEO of Festival of Media Global organiser C Squared, Charlie Crowe, commented: "To know that the Festival of Media Global has gone down in history like this is truly a momentous occasion. This Guinness World Records title highlights the Festival of Media Global's ethos of being at the forefront of industry trends and setting the bar for what can be achieved at events of this nature."

While the record is a first for the Festival of Media Global, Montreux is no stranger to achieving Guinness World Records success. Records exist for Most Expensive Music Chart Entry in 2002 for the CD set Miles Davis at Montreux which was priced at $250. Meanwhile the Montreux Jazz Festival in 2011 was part of the record for Most Music Festivals Visited in 30 Days.

The Festival of Media Global is the only event dedicated to the $500 billion global media industry.

ENDS

For press information please contact MaryLou Costa or Caroline Doyle on (+44) 20 7249 7769 or at firstname.surname@withpr.co.uk

Visit /global

You can read The Festival of Media Global 2013 'Agenda' here and check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit The Festival of Media with all images and videos used. 

Notes to the editor   

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched The Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2011 C Squared created its "Original Events" unit, which has since created leading events for clients including Wired Magazine, Unilever and BeViacom.

www.csquared.cc

#FOMG13

@FestivalOfMedia

About GUINNESS WORLD RECORDS:

GUINNESS WORLD RECORDS (GWR) is the universally recognised global authority on record-breaking achievement. First published in 1955, the annual GUINNESS WORLD RECORDS™ book has gone on to become one of the biggest-selling copyright title of all time selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies - including 400,000 ebooks - have been sold in 20 languages,  in more than 100 countries. The internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR's two YouTube channels, with over 188 million views and 1.25 million fans on Facebook.  In 2013, Officially Amazing became the registered trademark of Guinness World Records Limited.

02.05.2013: Organiser of The Festival of Media, C Squared has announced Future Ad Labs as the winner of its Media Accelerator Programme (M.A.P), naming it 'Hot Company of the Year', for its 'Play Captcha', at The Festival of Media Global 2013 Awards Gala Dinner on April 30 in Montreux, Switzerland.

Now in its third year, M.A.P, run in partnership with DMR Partners and sponsored by Vivaki, is a scheme that puts game-changing new-media businesses in front of The Festival of Media Global's high profile attendees, who vote to decide which company will take the title.

Of the five shortlisted companies, this year delegates at The Festival of Media Global 2013 thought that Future Ad Labs' 'PlayCaptcha' was the most innovative offering - with short branded mini-games as alternatives to 'Captcha' verification, to improve user experience, guarantee brand engagement for advertisers and generate revenue for online platforms.

Howard Kingston, CEO and Founder of Future Ad Labs, said:

"Schemes like M.A.P are incredibly important for recognising and encouraging innovation in the media industry and because the award is voted for by the high profile delegates at The Festival of Media Global, it offers an unrivalled opportunity for emerging businesses to raise their profile with industry power players. Winning 'Hot Company of the Year' is great recognition that our 'Play Captcha' product has the potential to be really game changing and it's a huge boost ahead of the launch."

The Festival of Media Global 2013 took place 28-30 April 2013 in Montreux, Switzerland.

ENDS

For press information please contact MaryLou Costa or Caroline Doyle on (+44) 20 7249 7769 or at firstname.surname@withpr.co.uk

Or visit for all award entry information.

You can read The Festival of Media Global 2013 'Agenda' here and check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit The Festival of Media with all images and videos used. 

Notes to the editor   

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched The Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2011 C Squared created its "Original Events" unit, which has since created leading events for clients including Wired Magazine, Unilever and BeViacom.

www.csquared.cc

#FOMG13

@FestivalOfMedia

Contacts

For information on the awards:
Email Danielle Redwood Danielle.Redwood@csquared.cc  or call +44 (0) 20 7367 6986

For information on delegate booking rates:
Email Patrick O'Neill Patrick@csquared.cc or call +44 (0) 20 7367 6995

For information on sponsorship and exhibition opportunities:
Email James Fleetham James.Fleetham@csquared.cc  or call +44 (0) 20 7367 6977

For information on the agenda:
Email Martina Lacey Martina@csquared.cc or  call +44 (0) 20 7367 6988

May 1, 2013

ASOS' #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux last night.

The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in music videos wearing ASOS clothes that viewers could click to purchase, was also awarded Best Entertainment Platform and Best Use of Emerging Technology.

Judges commented that the campaign offered an excellent direct link between entertainment and purchasing and used technology in a clever way, aligned with the priorities of the business. The ASOS campaign brought to life this year's Festival theme 'From Content to Commerce'; the judges noting that it would pave the way for 'click to purchase' content.

Agency of the Year Starcom MediaVest Group US was a winner of three categories and highly commended in another three, for a total of three different clients. It won Best Digitally Integrated Campaign and Creative Use of Media for the Coca Cola Polar Bowl; and Best Social Media Campaign for the Puerto Rican Government's Follow2Unfollow.

The judges noted that Coca Cola Polar Bowl, which allowed Superbowl viewers the opportunity to watch the Coca Cola polar bear characters humorously reacting to the game, was a smart second screen strategy. They praised Follow2Unfollow, which saw prisoners tweet about the hardships of prison life to discourage youth from crime, for being a standout, eye opening social media initiative.

Latin American campaigns performed particularly well - Best Use of Content was won by OMD for SAP A La Tortrix, which reinvigorated Guatemalan pride by offering a local language audio dubbing service for television programmes traditionally dubbed over in Argentinian or Mexican. First Ever Portable Water Billboard by BPN in Peru, was awarded a Highly Commended for Creative Use of Media. In Lima and surrounding low rainfall cities, billboards were installed that converted humidity in the air to water, as part of a student recruitment drive for the University of Technology and Engineering.

Two Indian campaigns were also recognised - Best Use of Mobile went to OMD for Wheel's One Missed Call campaign and Best Communications Strategy to Mindshare for Kissanpur's Where What You Grow is What You Eat initiative.

For the first time, three Highly Commended places were awarded, in the Creative Use of Media category. These were Do You Want Duracell With That? by Starcom MediaVest Group, First Ever Portable Water Billboard by BPN and Quality in Your Face Journalism for The Economist by PHD.

The judges made the ruling as they felt the category was exceptionally strong.

Meanwhile, Hot New Company of the Year in the Media Accelerator Programme (M.A.P) was awarded to Future Ad Labs, whose PlayCaptcha offers short branded mini games as an alternative to traditional 'captcha' verifications, to improve user experience, guarantee brand engagement for advertisers and generate revenue for online platforms.

Chair of the Awards Jury, and Group Head of Global Media at Mastercard, Ben Jankowski, comments: "We were truly privileged to see such innovative, groundbreaking work from all around the world. It was refreshing to see markets such as Guatemala, Peru and India make their mark. Some of the campaigns we assessed set a real benchmark for their competitors through a clever use of insight and sophisticated execution, and will be talked about for years to come."

Festival of Media Global founder and CEO of C Squared Charlie Crowe comments: "The Festival of Media Global Awards have always reflected the best media creativity from all over the world, and I'm pleased to see so many markets represented with campaigns that were not only strategically strong but also delivered unequivocally against a business's bottom line. The media sector's valuable contribution to the advertising industry is clear for us to see."

-          ENDS -

For more information, images or interviews please contact MaryLou Costa or Caroline Doyle on at firstname.surname@withpr.co.uk or +447717642188 (MaryLou) or +447846699200 (Caroline) 

Full list of Festival of Media Global 2013 Awards Winners:

GRAND PRIXS:

Campaign of the Year: ASOS #bestnightever / Carat Global Management

Agency of the Year: Starcom MediaVest Group US

Network of the Year: Starcom MediaVest Group 

1.Best Entertainment Platform

Winner: ASOS #bestnightever / Carat Global Management

HC: The Beetle Shark Cage / MediaCom

2. Best Engagement Strategy

Winner: British Airways Don't Fly Support Team GB / ZenithOptimedia

HC: Coke Zero - Unlock the 007 in You / UM

3. Best Use of Content

Winner: SAP A La Tortrix/ OMD

HC: From Shelter to Stage: Pedigree and Annie the Musical / Starcom MediaVest Group

4. The Public Service Award

Winner: First Ever Portable Water Billboard / BPN

HC: Million Reasons to Believe in Thailand / Initiative

5. The Effectiveness Award

Winner: I Have Already Died / Starcom MediaVest Group

6. Best Event/Experiential Campaign

Winner: Steal Banksy / Naked Communications

HC: The Miracle of Medinah / M2M

7. Best Targeted Campaign

Winner: Kleenex Flu Predictor / Mindshare

8. Best Social Media Campaign

Winner: Follow2unfollow / Starcom MediaVest Group

HC: #PepsiMusicNow/ OMD

9. Best Use of Mobile

Winner: Wheel - One missed call / PHD

10. Best Digitally Integrated Campaign

Winner: Polar Bowl / Starcom MediaVest Group

HC: Do You Want Duracell with That? / Starcom MediaVest Group

11. Best Contribution to a Campaign by a Media Owner

Winner: Fusion Journeys, Emirates Airlines / CNN International

12. The BRAVES - Best Branded Entertainment

Winner: The Journey of Hope/ MEC

HC: McDonald's Gets Grilled / UM

13. Best Use of Emerging Technology

Winner: ASOS #bestnightever / Carat Global Management

HC: Enter the Game / Havas Media Group

14. Best Launch Campaign

Winner: IKEA's Magic Mittens / MediaCom

HC: Channel 4 Paralympics / OMD

15. The Creative Use of Media Award

Winner: Polar Bowl/ Starcom MediaVest Group

HC: Do you Want Duracell with That? / Starcom MediaVest Group

HC: First Ever Portable Water Billboard / BPN         

HC: The Economist - Quality in Your Face Journalism / PHD

16. Best Communications Strategy

Winner: Kissanpur - Where What You Grow Is What You Eat / Mindshare 

Please credit The Festival of Media with all images and videos used. 

Visit and www.YouTube.com/thefestivalofmedia

Notes to the editor

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched The Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2011, C Squared created its "Original Events" unit, which has since created leading events for clients including Wired Magazine, Unilever and BeViacom.

www.csquared.cc

#FOMG13

@FestivalOfMedia

FIVE EMERGING MEDIA AND TECHNOLOGY COMPANIES IN THE RUNNING FOR 'HOT COMPANY OF THE YEAR 2013' IN THIS YEAR'S MEDIA ACCELERATOR PROGRAMME

Adnologies, Future Ad Labs, RealEyes, Tedemis and ZnapTag shortlisted to contend for M.A.P top spot at The Festival of Media Global 2013

24.04.2013: Organiser of The Festival of Media, C Squared, today announced the five companies shortlisted in this year's Media Accelerator Programme (M.A.P). New media companies Adnologies, Future Ad Labs, RealEyes, Tedemis and ZnapTag will take to the stage at The Festival of Media Global 2013, to present their companies to attending CMOs, advertisers and agencies to vie for the title of 'Hot Company of the Year 2013'.

Chosen by a panel made up of influential entrepreneurs, investors, advisors and strategists in global media, this year's shortlist represents the next generation of tailored marketing solutions. The companies chosen to speak at the Festival all present new technologies that enable brands to maximise the efficiency and impact of marketing campaigns through heightened personalisation, enhanced metrics and richer user experiences:

• Adnologies - An advertising technology platform that uses device tracking to target individual consumers across multiple devices to maximise advertising ROI through compelling consumer experience.
• Future Ad Labs' PlayCaptcha - Branded short mini-games offered as alternatives to Captchas for better user experience and crucially - a new engaged advertising platform for brands.
• RealEyes - Emotion measurement technology that analyses footage of people's faces to determine emotional reactions and the impact of advertising.
• Tedemis' Media Email Targeting - a direct marketing service based on real-time online behaviour offering complete personalisation in email advertising.
• ZnapTag - An advertising network that turns static digital photographs into vehicles for audience engagement, enhanced visitor experience and contextual advertising - enabling marketers to easily launch rich media advertising campaigns that come to life to tell the complete story of the brand.

Now in its third year, M.A.P, run in partnership with DMR Partners and sponsored by Vivaki, is a scheme that puts game-changing new-media businesses in front of The Festival of Media's high profile attendees, 76% of whom are director/CEO level. By linking capitalised but developing companies with The Festival of Media's powerful delegation it creates client awareness, interest, adoption and vital early stage revenues. M.A.P was developed in association with the former president of the World Federation of Advertisers.

Charlie Crowe, the CEO of Festival organisers C Squared comments:

"We want to champion the visionaries who have the ideas and new technologies to revolutionise the media industry. M.A.P celebrates great ideas, rewarding those that take part with something very valuable - the chance to get in front of the very people who can make or break your company and crucially, turn innovation into investment."

Anthony Risicato, a judge for M.A.P 2013 and General Manager at VideoHub - named Hot Company of the Year 2012, says:

"Building a successful organisation from the ground up takes a team of dedicated people with a wide variety of skillsets and the know-how to fill a market need-and let's face it, a willingness to work long hours to get it right. That's why industry recognition, such as this one, is so important: it gives people in a start-up culture even more motivation to carry on and innovate."

The Festival of Media Global 2013 will take place 28-30 April 2013 in Montreux, Switzerland. The five shortlisted M.A.P companies will make formal presentations during the Festival, with the 'Hot Company of the Year' announced in the Awards Gala dinner on April 30.

ENDS

For press information please contact MaryLou Costa or Caroline Doyle on (+44) 20 7249 7769 or at firstname.surname@withpr.co.uk

Or visit for all award entry and event booking information.

You can read The Festival of Media Global 2013 'Agenda' here and check out videos of previous Festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit The Festival of Media with all images and videos used.

Notes to the editor

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched The Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. In 2011 C Squared created its "Original Events" unit, which has since created leading events for clients including Wired Magazine, Unilever and BeViacom.

www.csquared.cc

#FOMG13

@FestivalOfMedia

Contacts

For information on the awards:
Email Danielle Redwood Danielle.Redwood@csquared.cc or call +44 (0) 20 7367 6986

For information on delegate booking rates:
Email Patrick O'Neill Patrick@csquared.cc or call +44 (0) 20 7367 6995

For information on sponsorship and exhibition opportunities:
Email James Fleetham James.Fleetham@csquared.cc or call +44 (0) 20 7367 6977

For information on the agenda:
Email Martina Lacey Martina@csquared.cc or  call +44 (0) 20 7367 6988

Did you always dream of participating in an official Guinness World Record? Come and join us at The Festival of Media Global in Montreux to break the record for the largest amount of business cards collected in 24 hours!

Get involved and be part of this attempt starting at 11.00am on Monday 29 April and ending on Tuesday 30 April at 11.00am. All you need to do is to come along and give your business cards to James (see picture!) who will be officially supervised by Marco Frigatti from Guinness World Records and who will follow James everywhere he goes (yes, everywhere!) for 24 hours.

Everyone is welcome, you don't need a ticket to The Festival to participate in this attempt.

Go Go Go Montreux, we need a minimum of 400 business cards to break this record.

Challenge accepted!

The Festival of Media Global 2013 Team

Our new event App is now live and available on both mobile and tablet devices!

In partnership with Euronews, the App will enhance your Festival experience by putting the following features and information at your fingertips:

• Full event schedule
• Speaker listings
• Personalised agenda
• Network with fellow delegates  *NEW*
• Twitter, Flickr & YouTube streams
• Real-time event notifications
• Event & venue information

Don't forget to  download it for free here and keep up to date with all the latest news before, during and after The Festival.

We look forward to welcoming you to Montreux in 5 days, but in the meantime... Follow the global conversation on Twitter using #fomg13!

Talent Clinic, supported by:

360executivesearch is offering delegates the chance to have a 1:1 session with an independent recruitment specialist who will advise on navigating the talent market, including recruitment strategy, talent retention and succession planning. Operating globally at senior levels within media, client marketing, advertising and digital, Steve Hyde-CEO of 360executivesearch will lead the Talent Clinics.

To register your interest in booking a confidential session please click here.

With only 10 days to go before The Festival of Media Global kick off, we are delighted to share with you our Final Agenda here.

Don't forget to follow the global conversation on Twitter using #fomg13 .

We look forward to seeing you in Montreux!

The Festival of Media Global Team