WFA
WFA is the only global organization representing the common
interests of marketers. We bring together the biggest markets and
marketers worldwide, representing roughly 90% of global marketing
communications spend, almost US$ 700 billion annually.
Effective marketing communications: the many are smarter
than the few
- WFA help members to improve the effectiveness and efficiency of
their marketing communications through knowledge and experience
sharing and benchmarking;
- WFA provides a unique global network of marketers who help each
other navigate the fast-changing marketing landscape;
- WFA takes a global leadership role on key marketing issues
which affect its members.
Responsible marketing communications: with freedom comes
responsibility
- WFA champions and defends marketers interests;
- WFA helps set standards for responsible marketing
communications worldwide;
- WFA encourages leadership initiatives, which go beyond
compliance with existing industry standards.
Find out more here www.wfanet.org