egta
egta is the trade association of 120 television and radio sales
houses in 35 countries that market the advertising space of both
public and private broadcasters across Europe and beyond. In
addition to the traditional monitoring and regulatory tasks of
Brussels-based associations, egta is unique insofar as its fields
of activities are extremely diverse and include: training, research
and databases, audience measurement, interactivity, new media,
cross media and integrated marketing.
www.egta.com