What is M.A.P?
The Media Accelerator Programme - M.A.P - is a unique scheme
designed to bring the most exciting game-changing new media
companies to the attention of CMOs, advertisers and agencies, media
buying groups and leading businesses within global media. Using The
Festival of Media (which takes place three times a year in Europe,
Latin America and Asia) as its platform, M.A.P gives entering
companies the opportunity to be assessed by a leading international
panel of experienced VCs and marketers.
Every M.A.P entrant will be exposed to The Festival's 3,000
media professionals and promoted on The Festival's web TV strand
and in sister channels, such as M&M Global, the global magazine
for marketers. M.A.P companies will have access to some of the
world's leading local trade titles covering the event. A successful
few will be chosen to make formal presentations in The Festival of
Media exhibition hall; one company will attain 'Hot Company of the
Similar to the schemes that allow companies to pitch to VCs,
M.A.P is unique in that it is designed to link capitalised but
developing companies to actual trial - leading to client awareness,
interest, adoption, long-term relationships and, of course, vital
early stage revenues. The Festival of Media's powerful delegation
makes M.A.P one of a kind.
Developed in association with the former president of the World
Federation of Advertisers, M.A.P attracted more than 30 entering
companies in Europe and Latin America in 2011. All of them said
they had made "important connections" through the scheme and 40%
said that actual business had been conducted during The
2011 Winner, The Festival of Media Global
The Festival of Media M.A.P. programme provided
Simulmedia with a unique opportunity to crystallise and maximise
its value proposition to a world-class marketing community.
John Piccone, VP sales, Simulmedia