Media Accelerator Programme (M.A.P.)

The Media Accelerator Programme (M.A.P.) is a unique scheme designed to match innovative new media companies to the most senior decision-makers in global marketing and media. Using The Festival of Media Global as its platform, M.A.P. gives entering companies the opportunity to be assessed by a panel of leading international VCs and marketers.

VideoHub announced as M.A.P award winner for 2012

Launched just over a year ago, the video intelligence suite, VideoHub, claimed the award for the most innovative new company, as well as the sought after title of 'Hot Company of the Year'.

VideoHub monitors video content and matches it to adverts, content and viewers' interests in order to maximize brand impact. Importantly, the suite also allows publishers, advertisers and marketers to evaluate an advert's effectiveness rather than focusing on pre-set delivery goals. The company's unique depth of insight and evaluation of brand health made the entry from VideoHub stand out for all the right reasons.

Jason Krebs, Chief Media Officer, Tremor Video creators of Videohub said:

Meeting the most successful marketers in the world at the Festival of Media was an incredible experience. And, having those same leaders name VideoHub as "Hot Company of the Year" was a spectacular recognition of our entire team that will resonate throughout the media world.

Website: http://videohub.tv
Twitter: @VideoHubEnt

An international screening panel formed of leading entrepreneurs, investors, advisors and strategists in media across the world assessed and scored each entry and helped to decide on the 'Hot Company' accolade. The six finalists were all given the chance to present an elevator pitch on the final day of the Festival of Media to hundreds of the media industry's most senior professionals. The Festival of Media's powerful delegation makes M.A.P. a one-of-a-kind award, and ultimately the self-service platform proved the most popular of six finalists with the voting audience on the final day of the Festival.

Commenting on the winning entry, Wenda Millard President & COO, MediaLink LLC and member of the M.A.P. screening panel said:

Brand advertising in the digital world has - unfortunately - taken a back seat to performance or direct advertising all these years, but now it's having its long-awaited day.

There's more reason than ever before to focus on how to measure brand impact online, in mobile, on tablets and in connected TV. Video in the digital space couldn't be higher on the demand curve than it is right now, and a company that is dedicated to and excels in measuring what's important to brand advertisers - with transparency and authenticity - is clearly going to be front and centre in the brand discussion now. VideoHub certainly looks like it's set to be the company that leads the way.

2011 Winner

We were honoured to be selected as the inaugural M.A.P. award winner. However, having the opportunity to participate in the M.A.P. competition with so many innovative companies, was the bigger victory.

John Piccone, SVP of sales, Simulmedia

Click here to see Simulmedia's presentation

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