VideoHub announced as M.A.P award winner

Company claims status as 'Hot Company of the Year' at Festival of Media Global Awards

London, 20 April 2012

The winner of a unique scheme designed to match the most innovative new media companies to the most senior decision-makers in global marketing and media was announced this week in Montreux, Switzerland at the Gala Dinner for the Festival of Media Global.

Launched just over a year ago, the video intelligence suite, VideoHub, claimed the award for the most innovative new company, as well as the sought after title of 'Hot Company of the Year'.

VideoHub monitors video content and matches it to adverts, content and viewers' interests in order to maximize brand impact. Importantly, the suite also allows publishers, advertisers and marketers to evaluate an advert's effectiveness rather than focusing on pre-set delivery goals. The company's unique depth of insight and evaluation of brand health made the entry from VideoHub stand out for all the right reasons.

An international screening panel formed of leading entrepreneurs, investors, advisors and strategists in media across the world assessed and scored each entry and helped to decide on the 'Hot Company' accolade. The six finalists were all given the chance to present an elevator pitch on the final day of the Festival of Media to hundreds of the media industry's most senior professionals.  The Festival of Media's powerful delegation makes M.A.P. a one-of-a-kind award, and ultimately the self-service platform proved the most popular of six finalists with the voting audience on the final day of the Festival.

Commenting on the winning entry, Wenda Millard President & COO, MediaLink LLC and member of the M.A.P. screening panel said:

"Brand advertising in the digital world has - unfortunately - taken a back seat to performance or direct advertising all these years, but now it's having its long-awaited day.

"There's more reason than ever before to focus on how to measure brand impact online, in mobile, on tablets and in connected TV.  Video in the digital space couldn't be higher on the demand curve than it is right now, and a company that is dedicated to and excels in measuring what's important to brand advertisers - with transparency and authenticity - is clearly going to be front and centre in the brand discussion now.  VideoHub certainly looks like it's set to be the company that leads the way."

Jason Krebs, Chief Media Officer, Tremor Video creators of Videohub said:

"Meeting the most successful marketers in the world at the Festival of Media was an incredible experience. And, having those same leaders name VideoHub as "Hot Company of the Year" was a spectacular recognition of our entire team that will resonate throughout the media world."

Launched at last year's Festival of Media Global, the unique nature of the M.A.P. award not only allows companies to pitch to VCs but also links capitalised and developing companies to actual trial - leading to client awareness, interest, adoption, long-term relationships and importantly, vital early stage revenues.

The six finalists for this year's MAP award included:

• Videohub, the video intelligence suite designed to match video content to adverts; winners of M.A.P. 2012
• Unified, the world's first Social Operating Platform for marketers to manage campaigns across social networks
• Evidon, the first and largest dedicated provider of privacy and compliance solutions for digital media
• StrikeAd, the world's first dedicated mobile Demand-Side-Platform
• Collective, the provider of comprehensive display advertising solutions for advertisers and publishers
• Rocketfuel, the real-time digital marketing company that combines all data-driven ad targeting techniques, from behavioural to contextual, into one comprehensive solution

- ENDS -

For full entry criteria please visit www.festivalofmedia.com/global/map

For further press information on M.A.P or the Festival of Media please contact Elizabeth Jones or Jessie Winston at WITH PR on + 44 20 7249 7769 or firstname.surname@withpr.co.uk

Full judges list:

Ian Armstrong, Global Comms Director, Jaguar
Rothin Bhattacharyya, CEO, HCL Security
Chris Burggraeve, CMO, AB-InBev; president WFA
Jeff Bussgang, General Partner, Flybridge Capital Partners
Bernhard Glock, president & CEO, Media Leadership Company LLC
Alain Heureux, CEO, IAB Europe
Ryan Jamberotz, Co-founder, Videology
Stephen Messer,,Founder, Collective(i) and LinkShare; Chairman CAA
Wenda Millard, President and COO, MediaLink LLC
Roger Parry, Chairman, MSQ Partners
John Piccone, SVP Sales, Simulmedia
Ed Zimmerman, Partner, Lowenstein Sandler

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. The company first launched Cream magazine in 2005 to reflect the changes taking place in global media. Cream has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 3 major Events across the world, attended by 3,000 senior delegates and receiving over 2,000 Awards entries. In 2009, C Squared acquired the leading magazine for international advertisers, M&M; plus the M&M Awards and the popular media training course, IMM. In 2011C Squared created its "Original Events" unit, which has since created leading events for clients including Wired Magazine and Unilever.
www.csquared.cc

About MediaLink LLC

MediaLink  is a Los Angeles and New York based advisory firm that provides critical counsel and strategic direction to the media, advertising, marketing, entertainment, and technology industries and to companies and investors that interact with those sectors. MediaLink professionals bring decades of sophisticated management expertise along with the vision, ingenuity, strategic thinking and skills for creative execution that can help clients achieve their goals. The MediaLink team's varied experience delivers insights that are grounded in actual business problems and opportunities. MediaLink's practice areas include strategic advisory, business acceleration, digital leadership, strategic communications, executive search, regulatory advisory, industry advocacy, and content and distribution strategies.
www.MediaLink.com