Marketing Diversification and Global Focus Draw Record Number of Entries for Festival of Media Global Awards
The Festival of Media Global today announces the biggest ever
number of entries into its awards, with over 870 submissions across
14 categories, a massive 20% increase on the previous year and more
than a 30% rise since the awards began four years ago.
With awards including 'Best Social Strategy', 'Best Use of
Mobile' and 'Best Use of Emerging Technology' generating more
entries than ever before, the increasingly technical
diversification of global advertising businesses has been cited as
one key reason for the awards success.
Event founder, C Squared, has also highlighted the increasingly
international outlook of chief executives and chief marketing
officers from all corners of the globe, ensuring that global awards
carry significant importance. A total of 58 countries entered the
awards this year, including countries who have never previously
entered, from Vietnam to Venezuela. Additional new entrants
include Kuwait, Finland, Saudi Arabia and Taiwan.
The world's fastest growing markets including Brazil, India and
China all increased their number of entries by at least 25%. In
fact, the BRIC nations represented 12% of the overall entry
Again, reflecting the vast number of different countries now
entering the awards and their truly global diversity, European
countries represented less than 50% of the overall total. However
major European powers France and Germany dramatically increased
their entries as did the US, whose award total shot up by 68%.
The top five countries in terms of award entries are (in
Entries from global media agencies including Mindshare and PHD
rank alongside the smaller regional outfits, including MediaCom
Norway and OMD Dominican Republic. Brands entering the foray range
from Nestlé to Puma and Vodafone.
Chief executive of C Squared and founder of The Festival of
Media, Charlie Crowe, says:
It's fantastic to be able to announce more entries to the
Festival of Media Awards than ever before. Not just that, but a
significant leap in terms of the number received.
Competition will be particularly fierce this year and I know all
the judges are looking forward to reviewing the submissions.
Creativity and innovation will of course be paramount. We
look forward to announcing the shortlist in due course.
The shortlist is due to be announced 15 March. Campaign
entries will be available on www.creamglobal.com and
award winners will be announced at The Festival of Media Global,
which takes place in Montreux, Switzerland, 15-17 April.
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