Festival of Media Global Awards 2012 - Winners Announced!
- Accolades for MediaCom,
Starcom Australia & Coca-Cola -
17th April 2012: Winners of the
highly coveted Festival of Media Global Awards were celebrating
tonight at a gala awards dinner in Montreux, Switzerland. The big
winners were MediaCom (Network of the
Year), Starcom Australia (Agency of the
Year) and The Coca-Cola Company
(Advertiser of the Year).
MediaCom Norway was awarded the prestigious
Campaign of the Year award, for a Norwegian campaign
entitled "Tea Time - Muslims, your nice neighbour next door".
Created for the Anti-Racism Centre the campaign was described by
the award judges as being a genuinely outstanding piece of work. It
also came out on top in both The Public Service Award and
Best Communications Strategy categories.
There were two winners in the Best Experiential
Campaign category, a first for the Festival of Media Global
Awards. MediaCom Israel won for their "Danger! Dog
poop" campaign, created for Mokesh - The coalition for a mine free
Israel. Ikon Communications also won the category,
for their "Share a Coke" campaign created for Coca-Cola. The judges
were particularly impressed with the quality of entries for this
award and noted how far experiential strategies have developed
since the more stunt focused campaigns of previous years,
demonstrating that experiential is now at the heart of brand
thinking.
Aside from Advertiser of the Year going to an American
brand no US campaigns were awarded trophies, despite initially
leading the way with 32 shortlisted entries, more than any other
country. In the end Norway and Australia came out on top with three
wins each, far ahead of their nearest rivals.
Now in their 4th year the 14 categories of awards,
organised by Festival founders C Squared, recognise the very best
in creative and innovative media thinking from around the world.
The winners were chosen by a team of over 80 judges from a record
breaking 870 entries, with the shortlist incorporating more than 70
companies and 100 brands from over 20 countries.
Michael Donnelly, Group Director of Worldwide Interactive
Marketing at The Coca-Cola Company and Chair of the Awards Jury,
comments:
"The work was truly inspiring across the board. The
category of Public Service Award was particularly poignant, as was
the entries in the Experiential category. These and others,
such as Best Use of Content and Creative Use of Media demonstrated
outstanding use of strategic thinking and goal setting up front,
and then tremendous collaboration amongst clients, agencies,
publishers and in many cases technology partners to yield
astounding results that will provide learning for all interested
parties for many years to come."
All campaign entries are available on www.creamglobal.com. For
details of all winners, a complete list, judges or visuals from the
event please go to www.festivalofmedia/global.com.
Outside the main Awards the Media Accelerator
Programme (MAP) was won by VideoHub -
a video intelligence suite which monitors video online and matches
it to adverts, content and viewers in order to maximize brand
impact. Now it's second year, MAP is a unique scheme designed to
bring the most exciting game-changing new media companies to the
attention of CMOs, advertisers and agencies, media buying groups
and leading businesses within global media. This year VideoHub's
self-service platform proved the most popular amongst the audience
at the Festival of Media Global, where 10 other ground-breaking
businesses presented their industry solutions as part of the
programme.
-ENDS-
Notes to the editor
For press information please contact Jessie Winston (+44 7977
118186) or email Jessie.winston@withpr.co.uk
Check out videos of previous festivals and key presentations at
www.YouTube.com/thefestivalofmedia
Please credit Festival of Media with all images and
videos used.
About C Squared
C Squared is one of the fastest-growing specialist publishing,
events and technology companies in Europe. Its mission is to help
the media and marketing industry become more connected and better
informed so that it is fully equipped to respond to the challenges
and opportunities brought about by digital technology
and globalization. The company first launched Cream
magazine in 2005 to reflect the changes taking place in global
media. Cream has now become the world's largest database of media
innovation and its bespoke technology serves many of the leading
global agency groups and multinational advertisers. C Squared
launched the Festival of Media in Venice in 2007 and the brand now
has 3 major Events across the world, attended by 3,000 senior
delegates and receiving over 2,000 Awards entries. In 2009, C
Squared acquired the leading magazine for international
advertisers, M&M; plus the M&M Awards and the popular media
training course, IMM. In 2011C Squared created its "Original
Events" unit, which has since created leading events for clients
including Wired Magazine and Unilever.
www.csquared.cc