Awards Shortlist Announced
Brands from India to Sweden
lead the shortlist for 2014 Festival of Media Global
Volvo Trucks, Heineken
International, Etihad Airways, Marabou Chocolate and Gillette India
top the shortlist of 191
The Festival of Media Global Awards'
highly-anticipated shortlist for 2014 is more global than ever
before, with the top brands on this year's list coming from the US,
the Netherlands, the United Arab Emirates, Sweden, and India. Volvo
Trucks and Heineken International are tied for the highest number
of shortlisted entries, with each brand up for six different
awards. Closely following are Etihad Airways from the UAE,
shortlisted for five categories, and Gillette India and Marabou
Chocolate of Sweden, with four each.
The Festival of Media Global Awards recognises the very best
creative thinking in media globally, and this year saw a
record-breaking number of entries coming from 27 different
countries. The UK, the US, and Australia saw the most entries
overall this year, while the Philippines, Malaysia and Singapore
each doubled their number of entries from last year.
For the first time this year, Ogilvy DigitalHealth, ONIRIA\TBWA,
and Forsman & Bodenfors also made the shortlist. Independent
agency Forsman & Bodenfors were behind two of Volvo's most
successful campaigns in Sweden, 'The Epic Split' and 'Live Test
Series', and are up for a total of five different awards for their
work with Volvo Trucks.
The new category for 'Best Content Creation Award' was one of
the most highly contested, with 14 different campaigns from across
the globe set to battle it out during the final judging.
Across the board, this year's entries demonstrated extensive
social media engagement to reach audiences. Etihad's 'Mapped Out'
campaign explored users' networking opportunities abroad by
connecting to their LinkedIn accounts, and Swedish brand Marabou's
'The Chocolate with 6,000 Names' asked Facebook fans to share their
favourite excuses for enjoying chocolate.
Sameer Singh, VP, Head of Global Media at GlaxoSmithKline and
Chair of the 2014 Awards Jury, comments: "It is so exciting to see
brands from the four corners of the globe receiving multiple
shortlist accolades. It certainly demonstrates that international
standards of creativity and campaign excellence are being
championed by countries both big and small. As global
practitioners, we can learn from each of these campaigns to
continue to drive the effectiveness of our own work - they're an
Singh and a panel of 24 other industry experts will meet in Rome
to judge the shortlisted entries, and the winners will be announced
at a gala dinner on April 8th, the final night of The
Festival of Media Global 2014. This year's jury features from some
of the world's leading brands and agencies, including Craig Hepburn
of Nokia, Tom Wyse of Paddy Power, Kathleen Brookbanks of OMD, and
Sylvain Chevalier of Havas Media Group.
For the first time ever, The Festival of Media Global Awards
2014 will feature tiered judging, with Gold, Silver or Bronze
awards available to recognise the high calibre of entries, along
with the Grand Prix awards for Campaign of the Year, Country Agency
of the Year, and Agency of the Year. There will also be a Guinness
World Record Award for the brand with the best world
record-breaking campaign, as voted by the industry.
The entries will be available on www.creamglobal.com, and
during the event, delegates can review the shortlisted campaigns on
Surface devices from Microsoft. The ceremony itself sees new
additions of projection mapping technology, and Spotify is also
enabling winners to select their favourite track to be played if
they win. This year's Festival is being held in Rome at the Rome
Cavalieri Hotel, from April 6-8, 2014.
To view the full Festival of Media Global Awards shortlist,