Agenda announced for The Festival of Media Global 2012
Festival organiser, C
Squared today reveals the full conference agenda and speaker
programme for The Festival of Media Global 2012, which will take
place 15-17 April 2012 in Montreux, Switzerland. This year's
Festival of Media Global is set to offer a stream of
thought-provoking sessions on the theme 'When data becomes
insight: the beauty in numbers and the science of storytelling'
- illustrating to delegates how best to harness data in
order to drive insights that allow for meaningful storytelling,
which in turn increase ROI.
More advertisers are participating in the programme than ever
before, with high-profile appearances from the likes of Amazon,
Kellogg's, Nestlé, Deutsche Telekom, Facebook, Colgate-Palmolive,
MasterCard, Heineken and PepsiCo scheduled. Amazon will explore
'Driving insight from data' during a session which examines the
best ways to collect, store, manage, analyse and share data to
ensure maximum impact. In another session, Colgate-Palmolive will
draw on extensive experience to tell the story of a brand's shift
from using traditional forms of media to becoming a multi-platform
advertiser without losing focus on accountability, effectiveness
and consistency.
A variety of agency chief executives from around the world will
also offer invaluable day-to-day operational insight in two bespoke
discussion panels. From demand-side platforms to the constant drive
towards lower spend figures, these agency experts will explore the
number-driven business of media in today's agency world, while a
counterbalancing session will examine how agencies can plan and
execute strategies that will ensure engagement with consumers on an
emotional level.
In 'The Art and Science of Storytelling', a session designed to
push the parameters of commonplace practice, Frank Rose, author of
The Art of Immersion, will outline the latest
neurological research in terms of how it relates to The Festival
theme of storytelling, illustrating what it is about stories that
consumers find so compelling.
Encouraging delegates to think outside the box, Richard Seymour
of Seymour Powell will combine theoretical teaching and modern
examples to outline the importance of a shift to a new form of
marketing, by basing an understanding of products and services on
what they can do for us rather than simply on how they work.
Thought-leaders in digital media from the likes of comScore and
Kellogg's, will be taking to the stage to discuss the advent of
digital platforms and how to generate and measure the best return
on digital adspend budgets, while INNOVATION Media Consulting will
demonstrate how newspapers and magazines are maintaining their
reach, relevance and revenues in an increasingly digital business
sector.
Not losing sight of the importance of traditional media
platforms, RTL Interactive, Nestlé and Deutsche Telekom will
address why TV advertising is changing, offering both the views of
the brand and the media owner to find out how exactly the industry
is keeping pace with both technology and consumers.
The last session will see a controversial panel discussion
featuring the WFA, Heineken and MasterCard sharing their opinions
on the opaque world of media trading. Invitations to participate in
the discussion will be offered to delegates from the floor,
guaranteeing a fully interactive and close to the conference
programme.
Finally, The Festival will come to a close at the Gala dinner at
the end of day two, during which The Festival of Media Award
winners will be announced, selected from a record-breaking 870 plus
entries.
Festival Founder and chief executive of C Squared Charlie Crowe
comments:
"We are quickly approaching what is set to be the most dynamic
and interactive Festival of Media Global we have ever presented. It
will also be the biggest, with more big-brand advertisers than ever
before, collectively representing over $5 billion in worldwide
media expenditure.
We remain focused on offering our attendees the type of
commercially impactful insight they can't get elsewhere and the
agenda we've announced today demonstrates this commitment. The
range of future-gazing speakers and variety of networking
opportunities being offered in Montreux promises to deliver a
Festival like no other."
ENDS
For press information, please contact Jessie Winston (+44 7977
118186) or Elizabeth Jones (+44 7825077686) at firstname.surname@withpr.co.uk
Or visit for all award entry and event booking
information.
Check out videos of previous festivals and key presentations at
www.YouTube.com/thefestivalofmedia