As part of our 'M&M Millennials' initiative, we aim to
identity 30 rising stars in international media and marketing who
are reshaping the industry - the CEOs of tomorrow.
ComScore has agreed a deal to acquire TV and movie analytics
business Rentrak in a move it hopes will "redefine the future of
measurement" and challenge market leader Nielsen.
The Financial Times has announced the launch of a new suite of
content marketing products, FT² (FT Squared).
ZenithOptimedia's new 'open source' media network Blue 449 has
appointed Andras Vigh as its first global chief executive.
Bruce Falck has left his role at Yahoo's BrightRoll to become
chief executive officer of digital hub Turn, it was announced
yesterday (22 September).
Mondelez, Unilever and the other big
consumer-facing brands need to "be brave" in their marketing and
believe that their brands "can have a bigger voice in culture" than
ever before was the rallying cry from a top marketer at Mondelez at
of Media Global conference in Rome. Read more...
Festival of Media Global Exclusive: Steve King,
Festival of Media Global Exclusive: David Shing,
Starcom MediaVest Group speak to Bob
Starcom MediaVest Group speak to Dr. Markus
Starcom MediaVest Group speak to John
Starcom MediaVest Group speak to Cinzia
Festival of Media Global 2014 Awards
The Festival of Media Global Awards 2014
Day 1 wrap up of Festival of Media Global
Santander receive prize
for record-breaking campaign that engaged with football fans across
the Latin America
has been announced as winner of the 'Record-breaking Brand' award
at the Festival of Media Global. The bank, which was praised
for creating a campaign that engaged with millions of football fans
across Latin America, saw off competition from fourteen other
record-breaking brands at the awards ceremony in Rome, Italy, last
night. Read more...
Fans "would have rebelled" if the
producers of Breaking Bad had decided to sell three additional
episodes of the show for $75m to DreamWorks Animation and screened
them as mini-web episodes, according to the show's creator and
executive producer Vince Gilligan. Read more...
It's been an amazing second - and last - day of the 8th Festival
of Media Global, that comes to a closure with conversations on
revolutions, altered realities and connections.
The morning session started with a Festival First: an
entertaining live interview between the Festival Chairman, Charlie
Crowe, and Breaking Bad's Creator and Executive Producer,
Gilligan. Read more...