As presenters and
delegates at last week's annual Festival of Media Global
were voicing concern about the issues surrounding transparency and
its growing importance in the digital advertising industry, the IAB
UK announced that UK digital ad spend is up 15%
year-on-year to £6. Read more...
The OMD Worldwide Chief Executive has
sounded a rallying cry to all media agencies to be on top of their
social media channels if they want to attract top talent from the
Millennial's talent pool, otherwise they face the threat of a brain
Mainardo de Nardis expressed his concern that the big agency
networks were not competing on an even footing with smaller,
boutique companies, which can lure in top talent with equity stakes
in their companies- an enticement the networks can't offer. Read more...
Pottermore, the online home of Harry
Potter, is plotting a wave of video content on the site, as it
looks to draw in new consumers and add a fresh fillip to the
In 2011, J. K. Rowling partnered with Sony to create Pottermore,
in an attempt to keep the franchise alive once Rowling had finished
writing the books. Read more...
Mondelez, Unilever and the other big
consumer-facing brands need to "be brave" in their marketing and
believe that their brands "can have a bigger voice in culture" than
ever before was the rallying cry from a top marketer at Mondelez at
of Media Global conference in Rome. Read more...
Festival of Media Global Exclusive: Steve King,
Festival of Media Global Exclusive: David Shing,
Starcom MediaVest Group speak to Bob
Starcom MediaVest Group speak to Dr. Markus
Starcom MediaVest Group speak to John
Starcom MediaVest Group speak to Cinzia
Festival of Media Global 2014 Awards
The Festival of Media Global Awards 2014
Day 1 wrap up of Festival of Media Global
Santander receive prize
for record-breaking campaign that engaged with football fans across
the Latin America
has been announced as winner of the 'Record-breaking Brand' award
at the Festival of Media Global. The bank, which was praised
for creating a campaign that engaged with millions of football fans
across Latin America, saw off competition from fourteen other
record-breaking brands at the awards ceremony in Rome, Italy, last
night. Read more...
Fans "would have rebelled" if the
producers of Breaking Bad had decided to sell three additional
episodes of the show for $75m to DreamWorks Animation and screened
them as mini-web episodes, according to the show's creator and
executive producer Vince Gilligan. Read more...
It's been an amazing second - and last - day of the 8th Festival
of Media Global, that comes to a closure with conversations on
revolutions, altered realities and connections.
The morning session started with a Festival First: an
entertaining live interview between the Festival Chairman, Charlie
Crowe, and Breaking Bad's Creator and Executive Producer,
Gilligan. Read more...
9 campaigns across 7 different countries win prizes for
the global agency
Starcom MediaVest Group was awarded Agency Network of the Year
last night at the Festival of Media Global Awards in the Rome
Cavalieri Hotel, with the most winning campaigns across different
countries out of any agency. Read more...
Brands are missing an opportunity by not following Richard
Branson's Virgin Galactic and accepting Bitcoin as a payment
method, according to Bitcoin Foundation Executive President, Jon
Matonis told the audience at the Festival of Media
Global in Rome that there was a "huge opportunity for
brands" to use Bitcoin as a method of payment and pointed to the
example of Virgin Galactic, which had achieved significant
publicity on the back of its decision to accept Bitcoin as payment
for its commercial space flight. Read more...