Latest event

Date
December 10-05-2015
Location
3200 Barbaros, Bulvari, Besiktas
Speakers
24 Professional Speakers

Welcom To Jevent 

 About Us

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CONFERENCE OR EVENT SCHEDULE 

  • Introduction to Day Two
    Introduction to Day Two
    09:00

    Speakers: COO, Festival of Media

  • The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    09:05
    Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

    Speakers:

  • Media Transparency – Clean up the supply chain to invest in advertising & growth
    Media Transparency – Clean up the supply chain to invest in advertising & growth
    09:40 Tuesday

    Speakers:

  • A truly diverse workforce: how does it look like and how is the media world going to get there?
    A truly diverse workforce: how does it look like and how is the media world going to get there?
    10:05
    There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

    Speakers:

  • Morning Break and emerge final round
    Morning Break and emerge final round
    10:35

    Speakers:

  • Is marketing’s influence on corporate strategy waning?
    Is marketing’s influence on corporate strategy waning?
    11:00
    During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behavior, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. But is marketing’s influence on corporate strategy waning? Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (less than 50 of the 9800 board members of the Fortune 1000 companies are marketers). In this session, we’ll explore why marketing is undervalued and what we can do about it.

    Speakers:

  • Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    11:35
    Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

    Speakers:

  • Disruption is the new norm: new business models that continue to challenge the media landscape
    Disruption is the new norm: new business models that continue to challenge the media landscape
    12:05
    Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

    Speakers:

  • The new world order of media: Making sense of it all
    The new world order of media: Making sense of it all
    12:50 Tuesday
    Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

    Speakers:

  • Geo-behavioural data matters: Generating business success through mobile
    Geo-behavioural data matters: Generating business success through mobile
    13:15
    Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

    Speakers:

  • Lunch Break
    Lunch Break
    13:30

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Introduction
    Introduction
    09:00

    Speakers: COO, Festival of Media

  • Harnessing success through the power of fear
    Harnessing success through the power of fear
    09:05 Monday
    Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

    Speakers: Co-Founder & Fear Facer, hellofears.com

  • It’s time to be brave: embracing failure and delivering success
    It’s time to be brave: embracing failure and delivering success
    10:05
    It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

    Speakers:

  • Morning Break
    Morning Break
    10:40

    Speakers:

  • AI and the Future of ads
    AI and the Future of ads
    11:20
    AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

    Speakers: CEO, Teads Studio

  • Why AI is changing everything and there’s no going back
    Why AI is changing everything and there’s no going back
    11:50
    We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

    Speakers:

  • Ripping up the rulebook: Media at the top table
    Ripping up the rulebook: Media at the top table
    12:35 Monday
    Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

    Speakers:

  • The truth about programmatic
    The truth about programmatic
    13:05
    Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

    Speakers: MD EMEA, The Trade Desk

  • Lunch Break
    Lunch Break
    13:20

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Taking programmatic in-house: fact or fiction?
    Taking programmatic in-house: fact or fiction?
    14:45
    More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

    Speakers:

  • Brand Irrelevance: Why men of a certain age are often to blame
    Brand Irrelevance: Why men of a certain age are often to blame
    15:20
    While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Is data the new currency for creativity?
    Is data the new currency for creativity?
    16:20
    Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

    Speakers:

  • The evolution of header bidding
    The evolution of header bidding
    17:00
    Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

    Speakers:

  • End of Stream One
    End of Stream One
    17:35

    Speakers:

  • The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    14:45
    How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

    Speakers:

  • Making sense of the convergence of e-commerce and media
    Making sense of the convergence of e-commerce and media
    15:20
    How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Publishing Corner
    Publishing Corner
    16:20

    How to be customer centric and build a tailored content strategy - Telegraph Media Group

    • What data can tell about your audience and how to enhance the media experience
    • How use insights to leverage your content in a distributed ecosystem and grow your reach
    • How to develop your content and marketing in line with your digital products

    Turning a media business into a content business - New York Times

    Making branded content readers want - The Guardian

    Speakers:

  • Why brands need to move from being channel to content centric in their marketing strategies
    Why brands need to move from being channel to content centric in their marketing strategies
    17:00
    Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

    Speakers:

  • End of Stream Two
    End of Stream Two
    17:35

    Speakers:

  • Integrity and transparency: what metrics do you trust and what should you trust?
    Integrity and transparency: what metrics do you trust and what should you trust?
    14:45
    What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

    Speakers:

  • Storymaking and Storytelling in an Addressable World
    Storymaking and Storytelling in an Addressable World
    15:20
    How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Let’s get personal: the rise of small data
    Let’s get personal: the rise of small data
    16:20
    How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

    Speakers:

  • Beyond the likes, followers and view: what social measurement should brands actually be using?
    Beyond the likes, followers and view: what social measurement should brands actually be using?
    17:00
    The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

    Speakers:

  • End of Stream Three
    End of Stream Three
    17:35

    Speakers:

  • The future of TV
    The future of TV
    14:45
    What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

    Speakers:

  • Beyond the poster and engaging with the connected consumer: OOH and programmatic
    Beyond the poster and engaging with the connected consumer: OOH and programmatic
    15:20
    OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

    Speakers:

  • Navigating the deep waters of programmatic in 2017 and beyond…
    Navigating the deep waters of programmatic in 2017 and beyond…
    15:55
    Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • What does success look like for brands in live video?
    What does success look like for brands in live video?
    14:45
    The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

    Speakers:

  • Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    15:20 Tuesday
    Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

    Speakers:

  • Fake News: Responsible platforms for responsible brands
    Fake News: Responsible platforms for responsible brands
    15:50
    In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • Evolution, tech and data science: building a “Third Estate” agency
    Evolution, tech and data science: building a “Third Estate” agency
    14:45
    Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

    Speakers:

  • Up-level the user experience with advertising
    Up-level the user experience with advertising
    15:20
    The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:50
    Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • The “How” of Marketing
    The “How” of Marketing
    11:00

    Speakers:

  • Social Listening 2.0: How machine learning gets to the “why” of analytics
    Social Listening 2.0: How machine learning gets to the “why” of analytics
    09:20

    Speakers:

  • “Mind the Gap” Marketing in an age of uncertainty
    “Mind the Gap” Marketing in an age of uncertainty
    11:20

    Speakers:

  • How to successfully activate your data in real-time
    How to successfully activate your data in real-time
    12:20
    The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at on-boarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.

    Speakers:

  • The New TV Ecosystem
    The New TV Ecosystem
    14:45

    Speakers:

  • How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    16:30
    Mobile provides global advertisers and agencies sophisticated user profiling, contextual campaign activation and global attribution models. Learn from our real case studies and discover our creative and ground-breaking digital solutions of viewability, deterministic data and creative engagement development for retail, entertainment, CPG, finance, tourism and automotive advertisers

    Speakers:

  • Discover the top 5 tips to maximise your media investment and performance
    Discover the top 5 tips to maximise your media investment and performance
    12:00
    The race to deliver reach at the lowest possible cost has created many of the problems being seen in digital media today. Some brands have lost their focus on the importance of quality content, and the context within which their content is being consumed. We aim to provide you with real practical tips to challenge how you do things today and help improve the effectiveness of your media investment.

    Speakers:

  • Introduction to Day Two
    Introduction to Day Two
    09:00

    Speakers: COO, Festival of Media

  • The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    09:05
    Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

    Speakers:

  • Media Transparency – Clean up the supply chain to invest in advertising & growth
    Media Transparency – Clean up the supply chain to invest in advertising & growth
    09:40 Tuesday

    Speakers:

  • A truly diverse workforce: how does it look like and how is the media world going to get there?
    A truly diverse workforce: how does it look like and how is the media world going to get there?
    10:05
    There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

    Speakers:

  • Morning Break and emerge final round
    Morning Break and emerge final round
    10:35

    Speakers:

  • Is marketing’s influence on corporate strategy waning?
    Is marketing’s influence on corporate strategy waning?
    11:00
    During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behavior, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. But is marketing’s influence on corporate strategy waning? Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (less than 50 of the 9800 board members of the Fortune 1000 companies are marketers). In this session, we’ll explore why marketing is undervalued and what we can do about it.

    Speakers:

  • Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    11:35
    Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

    Speakers:

  • Disruption is the new norm: new business models that continue to challenge the media landscape
    Disruption is the new norm: new business models that continue to challenge the media landscape
    12:05
    Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

    Speakers:

  • The new world order of media: Making sense of it all
    The new world order of media: Making sense of it all
    12:50 Tuesday
    Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

    Speakers:

  • Geo-behavioural data matters: Generating business success through mobile
    Geo-behavioural data matters: Generating business success through mobile
    13:15
    Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

    Speakers:

  • Lunch Break
    Lunch Break
    13:30

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Introduction
    Introduction
    09:00

    Speakers: COO, Festival of Media

  • Harnessing success through the power of fear
    Harnessing success through the power of fear
    09:05 Monday
    Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

    Speakers: Co-Founder & Fear Facer, hellofears.com

  • It’s time to be brave: embracing failure and delivering success
    It’s time to be brave: embracing failure and delivering success
    10:05
    It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

    Speakers:

  • Morning Break
    Morning Break
    10:40

    Speakers:

  • AI and the Future of ads
    AI and the Future of ads
    11:20
    AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

    Speakers: CEO, Teads Studio

  • Why AI is changing everything and there’s no going back
    Why AI is changing everything and there’s no going back
    11:50
    We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

    Speakers:

  • Ripping up the rulebook: Media at the top table
    Ripping up the rulebook: Media at the top table
    12:35 Monday
    Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

    Speakers:

  • The truth about programmatic
    The truth about programmatic
    13:05
    Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

    Speakers: MD EMEA, The Trade Desk

  • Lunch Break
    Lunch Break
    13:20

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Taking programmatic in-house: fact or fiction?
    Taking programmatic in-house: fact or fiction?
    14:45
    More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

    Speakers:

  • Brand Irrelevance: Why men of a certain age are often to blame
    Brand Irrelevance: Why men of a certain age are often to blame
    15:20
    While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Is data the new currency for creativity?
    Is data the new currency for creativity?
    16:20
    Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

    Speakers:

  • The evolution of header bidding
    The evolution of header bidding
    17:00
    Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

    Speakers:

  • End of Stream One
    End of Stream One
    17:35

    Speakers:

  • The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    14:45
    How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

    Speakers:

  • Making sense of the convergence of e-commerce and media
    Making sense of the convergence of e-commerce and media
    15:20
    How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Publishing Corner
    Publishing Corner
    16:20

    How to be customer centric and build a tailored content strategy - Telegraph Media Group

    • What data can tell about your audience and how to enhance the media experience
    • How use insights to leverage your content in a distributed ecosystem and grow your reach
    • How to develop your content and marketing in line with your digital products

    Turning a media business into a content business - New York Times

    Making branded content readers want - The Guardian

    Speakers:

  • Why brands need to move from being channel to content centric in their marketing strategies
    Why brands need to move from being channel to content centric in their marketing strategies
    17:00
    Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

    Speakers:

  • End of Stream Two
    End of Stream Two
    17:35

    Speakers:

  • Integrity and transparency: what metrics do you trust and what should you trust?
    Integrity and transparency: what metrics do you trust and what should you trust?
    14:45
    What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

    Speakers:

  • Storymaking and Storytelling in an Addressable World
    Storymaking and Storytelling in an Addressable World
    15:20
    How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Let’s get personal: the rise of small data
    Let’s get personal: the rise of small data
    16:20
    How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

    Speakers:

  • Beyond the likes, followers and view: what social measurement should brands actually be using?
    Beyond the likes, followers and view: what social measurement should brands actually be using?
    17:00
    The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

    Speakers:

  • End of Stream Three
    End of Stream Three
    17:35

    Speakers:

  • The future of TV
    The future of TV
    14:45
    What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

    Speakers:

  • Beyond the poster and engaging with the connected consumer: OOH and programmatic
    Beyond the poster and engaging with the connected consumer: OOH and programmatic
    15:20
    OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

    Speakers:

  • Navigating the deep waters of programmatic in 2017 and beyond…
    Navigating the deep waters of programmatic in 2017 and beyond…
    15:55
    Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • What does success look like for brands in live video?
    What does success look like for brands in live video?
    14:45
    The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

    Speakers:

  • Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    15:20 Tuesday
    Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

    Speakers:

  • Fake News: Responsible platforms for responsible brands
    Fake News: Responsible platforms for responsible brands
    15:50
    In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • Evolution, tech and data science: building a “Third Estate” agency
    Evolution, tech and data science: building a “Third Estate” agency
    14:45
    Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

    Speakers:

  • Up-level the user experience with advertising
    Up-level the user experience with advertising
    15:20
    The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:50
    Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • The “How” of Marketing
    The “How” of Marketing
    11:00

    Speakers:

  • Social Listening 2.0: How machine learning gets to the “why” of analytics
    Social Listening 2.0: How machine learning gets to the “why” of analytics
    09:20

    Speakers:

  • “Mind the Gap” Marketing in an age of uncertainty
    “Mind the Gap” Marketing in an age of uncertainty
    11:20

    Speakers:

  • How to successfully activate your data in real-time
    How to successfully activate your data in real-time
    12:20
    The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at on-boarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.

    Speakers:

  • The New TV Ecosystem
    The New TV Ecosystem
    14:45

    Speakers:

  • How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    16:30
    Mobile provides global advertisers and agencies sophisticated user profiling, contextual campaign activation and global attribution models. Learn from our real case studies and discover our creative and ground-breaking digital solutions of viewability, deterministic data and creative engagement development for retail, entertainment, CPG, finance, tourism and automotive advertisers

    Speakers:

  • Discover the top 5 tips to maximise your media investment and performance
    Discover the top 5 tips to maximise your media investment and performance
    12:00
    The race to deliver reach at the lowest possible cost has created many of the problems being seen in digital media today. Some brands have lost their focus on the importance of quality content, and the context within which their content is being consumed. We aim to provide you with real practical tips to challenge how you do things today and help improve the effectiveness of your media investment.

    Speakers:

  • Introduction to Day Two
    Introduction to Day Two
    09:00

    Speakers: COO, Festival of Media

  • The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    09:05
    Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

    Speakers:

  • Media Transparency – Clean up the supply chain to invest in advertising & growth
    Media Transparency – Clean up the supply chain to invest in advertising & growth
    09:40 Tuesday

    Speakers:

  • A truly diverse workforce: how does it look like and how is the media world going to get there?
    A truly diverse workforce: how does it look like and how is the media world going to get there?
    10:05
    There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

    Speakers:

  • Morning Break and emerge final round
    Morning Break and emerge final round
    10:35

    Speakers:

  • Is marketing’s influence on corporate strategy waning?
    Is marketing’s influence on corporate strategy waning?
    11:00
    During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behavior, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. But is marketing’s influence on corporate strategy waning? Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (less than 50 of the 9800 board members of the Fortune 1000 companies are marketers). In this session, we’ll explore why marketing is undervalued and what we can do about it.

    Speakers:

  • Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    11:35
    Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

    Speakers:

  • Disruption is the new norm: new business models that continue to challenge the media landscape
    Disruption is the new norm: new business models that continue to challenge the media landscape
    12:05
    Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

    Speakers:

  • The new world order of media: Making sense of it all
    The new world order of media: Making sense of it all
    12:50 Tuesday
    Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

    Speakers:

  • Geo-behavioural data matters: Generating business success through mobile
    Geo-behavioural data matters: Generating business success through mobile
    13:15
    Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

    Speakers:

  • Lunch Break
    Lunch Break
    13:30

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Introduction
    Introduction
    09:00

    Speakers: COO, Festival of Media

  • Harnessing success through the power of fear
    Harnessing success through the power of fear
    09:05 Monday
    Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

    Speakers: Co-Founder & Fear Facer, hellofears.com

  • It’s time to be brave: embracing failure and delivering success
    It’s time to be brave: embracing failure and delivering success
    10:05
    It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

    Speakers:

  • Morning Break
    Morning Break
    10:40

    Speakers:

  • AI and the Future of ads
    AI and the Future of ads
    11:20
    AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

    Speakers: CEO, Teads Studio

  • Why AI is changing everything and there’s no going back
    Why AI is changing everything and there’s no going back
    11:50
    We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

    Speakers:

  • Ripping up the rulebook: Media at the top table
    Ripping up the rulebook: Media at the top table
    12:35 Monday
    Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

    Speakers:

  • The truth about programmatic
    The truth about programmatic
    13:05
    Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

    Speakers: MD EMEA, The Trade Desk

  • Lunch Break
    Lunch Break
    13:20

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Taking programmatic in-house: fact or fiction?
    Taking programmatic in-house: fact or fiction?
    14:45
    More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

    Speakers:

  • Brand Irrelevance: Why men of a certain age are often to blame
    Brand Irrelevance: Why men of a certain age are often to blame
    15:20
    While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Is data the new currency for creativity?
    Is data the new currency for creativity?
    16:20
    Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

    Speakers:

  • The evolution of header bidding
    The evolution of header bidding
    17:00
    Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

    Speakers:

  • End of Stream One
    End of Stream One
    17:35

    Speakers:

  • The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    14:45
    How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

    Speakers:

  • Making sense of the convergence of e-commerce and media
    Making sense of the convergence of e-commerce and media
    15:20
    How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Publishing Corner
    Publishing Corner
    16:20

    How to be customer centric and build a tailored content strategy - Telegraph Media Group

    • What data can tell about your audience and how to enhance the media experience
    • How use insights to leverage your content in a distributed ecosystem and grow your reach
    • How to develop your content and marketing in line with your digital products

    Turning a media business into a content business - New York Times

    Making branded content readers want - The Guardian

    Speakers:

  • Why brands need to move from being channel to content centric in their marketing strategies
    Why brands need to move from being channel to content centric in their marketing strategies
    17:00
    Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

    Speakers:

  • End of Stream Two
    End of Stream Two
    17:35

    Speakers:

  • Integrity and transparency: what metrics do you trust and what should you trust?
    Integrity and transparency: what metrics do you trust and what should you trust?
    14:45
    What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

    Speakers:

  • Storymaking and Storytelling in an Addressable World
    Storymaking and Storytelling in an Addressable World
    15:20
    How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Let’s get personal: the rise of small data
    Let’s get personal: the rise of small data
    16:20
    How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

    Speakers:

  • Beyond the likes, followers and view: what social measurement should brands actually be using?
    Beyond the likes, followers and view: what social measurement should brands actually be using?
    17:00
    The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

    Speakers:

  • End of Stream Three
    End of Stream Three
    17:35

    Speakers:

  • The future of TV
    The future of TV
    14:45
    What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

    Speakers:

  • Beyond the poster and engaging with the connected consumer: OOH and programmatic
    Beyond the poster and engaging with the connected consumer: OOH and programmatic
    15:20
    OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

    Speakers:

  • Navigating the deep waters of programmatic in 2017 and beyond…
    Navigating the deep waters of programmatic in 2017 and beyond…
    15:55
    Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • What does success look like for brands in live video?
    What does success look like for brands in live video?
    14:45
    The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

    Speakers:

  • Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    15:20 Tuesday
    Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

    Speakers:

  • Fake News: Responsible platforms for responsible brands
    Fake News: Responsible platforms for responsible brands
    15:50
    In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • Evolution, tech and data science: building a “Third Estate” agency
    Evolution, tech and data science: building a “Third Estate” agency
    14:45
    Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

    Speakers:

  • Up-level the user experience with advertising
    Up-level the user experience with advertising
    15:20
    The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:50
    Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • The “How” of Marketing
    The “How” of Marketing
    11:00

    Speakers:

  • Social Listening 2.0: How machine learning gets to the “why” of analytics
    Social Listening 2.0: How machine learning gets to the “why” of analytics
    09:20

    Speakers:

  • “Mind the Gap” Marketing in an age of uncertainty
    “Mind the Gap” Marketing in an age of uncertainty
    11:20

    Speakers:

  • How to successfully activate your data in real-time
    How to successfully activate your data in real-time
    12:20
    The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at on-boarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.

    Speakers:

  • The New TV Ecosystem
    The New TV Ecosystem
    14:45

    Speakers:

  • How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    16:30
    Mobile provides global advertisers and agencies sophisticated user profiling, contextual campaign activation and global attribution models. Learn from our real case studies and discover our creative and ground-breaking digital solutions of viewability, deterministic data and creative engagement development for retail, entertainment, CPG, finance, tourism and automotive advertisers

    Speakers:

  • Discover the top 5 tips to maximise your media investment and performance
    Discover the top 5 tips to maximise your media investment and performance
    12:00
    The race to deliver reach at the lowest possible cost has created many of the problems being seen in digital media today. Some brands have lost their focus on the importance of quality content, and the context within which their content is being consumed. We aim to provide you with real practical tips to challenge how you do things today and help improve the effectiveness of your media investment.

    Speakers:

  • Introduction to Day Two
    Introduction to Day Two
    09:00

    Speakers: COO, Festival of Media

  • The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    09:05
    Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

    Speakers:

  • Media Transparency – Clean up the supply chain to invest in advertising & growth
    Media Transparency – Clean up the supply chain to invest in advertising & growth
    09:40 Tuesday

    Speakers:

  • A truly diverse workforce: how does it look like and how is the media world going to get there?
    A truly diverse workforce: how does it look like and how is the media world going to get there?
    10:05
    There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

    Speakers:

  • Morning Break and emerge final round
    Morning Break and emerge final round
    10:35

    Speakers:

  • Is marketing’s influence on corporate strategy waning?
    Is marketing’s influence on corporate strategy waning?
    11:00
    During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behavior, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. But is marketing’s influence on corporate strategy waning? Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (less than 50 of the 9800 board members of the Fortune 1000 companies are marketers). In this session, we’ll explore why marketing is undervalued and what we can do about it.

    Speakers:

  • Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    11:35
    Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

    Speakers:

  • Disruption is the new norm: new business models that continue to challenge the media landscape
    Disruption is the new norm: new business models that continue to challenge the media landscape
    12:05
    Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

    Speakers:

  • The new world order of media: Making sense of it all
    The new world order of media: Making sense of it all
    12:50 Tuesday
    Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

    Speakers:

  • Geo-behavioural data matters: Generating business success through mobile
    Geo-behavioural data matters: Generating business success through mobile
    13:15
    Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

    Speakers:

  • Lunch Break
    Lunch Break
    13:30

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Introduction
    Introduction
    09:00

    Speakers: COO, Festival of Media

  • Harnessing success through the power of fear
    Harnessing success through the power of fear
    09:05 Monday
    Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

    Speakers: Co-Founder & Fear Facer, hellofears.com

  • It’s time to be brave: embracing failure and delivering success
    It’s time to be brave: embracing failure and delivering success
    10:05
    It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

    Speakers:

  • Morning Break
    Morning Break
    10:40

    Speakers:

  • AI and the Future of ads
    AI and the Future of ads
    11:20
    AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

    Speakers: CEO, Teads Studio

  • Why AI is changing everything and there’s no going back
    Why AI is changing everything and there’s no going back
    11:50
    We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

    Speakers:

  • Ripping up the rulebook: Media at the top table
    Ripping up the rulebook: Media at the top table
    12:35 Monday
    Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

    Speakers:

  • The truth about programmatic
    The truth about programmatic
    13:05
    Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

    Speakers: MD EMEA, The Trade Desk

  • Lunch Break
    Lunch Break
    13:20

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Taking programmatic in-house: fact or fiction?
    Taking programmatic in-house: fact or fiction?
    14:45
    More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

    Speakers:

  • Brand Irrelevance: Why men of a certain age are often to blame
    Brand Irrelevance: Why men of a certain age are often to blame
    15:20
    While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Is data the new currency for creativity?
    Is data the new currency for creativity?
    16:20
    Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

    Speakers:

  • The evolution of header bidding
    The evolution of header bidding
    17:00
    Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

    Speakers:

  • End of Stream One
    End of Stream One
    17:35

    Speakers:

  • The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    14:45
    How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

    Speakers:

  • Making sense of the convergence of e-commerce and media
    Making sense of the convergence of e-commerce and media
    15:20
    How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Publishing Corner
    Publishing Corner
    16:20

    How to be customer centric and build a tailored content strategy - Telegraph Media Group

    • What data can tell about your audience and how to enhance the media experience
    • How use insights to leverage your content in a distributed ecosystem and grow your reach
    • How to develop your content and marketing in line with your digital products

    Turning a media business into a content business - New York Times

    Making branded content readers want - The Guardian

    Speakers:

  • Why brands need to move from being channel to content centric in their marketing strategies
    Why brands need to move from being channel to content centric in their marketing strategies
    17:00
    Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

    Speakers:

  • End of Stream Two
    End of Stream Two
    17:35

    Speakers:

  • Integrity and transparency: what metrics do you trust and what should you trust?
    Integrity and transparency: what metrics do you trust and what should you trust?
    14:45
    What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

    Speakers:

  • Storymaking and Storytelling in an Addressable World
    Storymaking and Storytelling in an Addressable World
    15:20
    How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Let’s get personal: the rise of small data
    Let’s get personal: the rise of small data
    16:20
    How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

    Speakers:

  • Beyond the likes, followers and view: what social measurement should brands actually be using?
    Beyond the likes, followers and view: what social measurement should brands actually be using?
    17:00
    The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

    Speakers:

  • End of Stream Three
    End of Stream Three
    17:35

    Speakers:

  • The future of TV
    The future of TV
    14:45
    What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

    Speakers:

  • Beyond the poster and engaging with the connected consumer: OOH and programmatic
    Beyond the poster and engaging with the connected consumer: OOH and programmatic
    15:20
    OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

    Speakers:

  • Navigating the deep waters of programmatic in 2017 and beyond…
    Navigating the deep waters of programmatic in 2017 and beyond…
    15:55
    Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • What does success look like for brands in live video?
    What does success look like for brands in live video?
    14:45
    The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

    Speakers:

  • Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    15:20 Tuesday
    Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

    Speakers:

  • Fake News: Responsible platforms for responsible brands
    Fake News: Responsible platforms for responsible brands
    15:50
    In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • Evolution, tech and data science: building a “Third Estate” agency
    Evolution, tech and data science: building a “Third Estate” agency
    14:45
    Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

    Speakers:

  • Up-level the user experience with advertising
    Up-level the user experience with advertising
    15:20
    The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:50
    Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • The “How” of Marketing
    The “How” of Marketing
    11:00

    Speakers:

  • Social Listening 2.0: How machine learning gets to the “why” of analytics
    Social Listening 2.0: How machine learning gets to the “why” of analytics
    09:20

    Speakers:

  • “Mind the Gap” Marketing in an age of uncertainty
    “Mind the Gap” Marketing in an age of uncertainty
    11:20

    Speakers:

  • How to successfully activate your data in real-time
    How to successfully activate your data in real-time
    12:20
    The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at on-boarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.

    Speakers:

  • The New TV Ecosystem
    The New TV Ecosystem
    14:45

    Speakers:

  • How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    16:30
    Mobile provides global advertisers and agencies sophisticated user profiling, contextual campaign activation and global attribution models. Learn from our real case studies and discover our creative and ground-breaking digital solutions of viewability, deterministic data and creative engagement development for retail, entertainment, CPG, finance, tourism and automotive advertisers

    Speakers:

  • Discover the top 5 tips to maximise your media investment and performance
    Discover the top 5 tips to maximise your media investment and performance
    12:00
    The race to deliver reach at the lowest possible cost has created many of the problems being seen in digital media today. Some brands have lost their focus on the importance of quality content, and the context within which their content is being consumed. We aim to provide you with real practical tips to challenge how you do things today and help improve the effectiveness of your media investment.

    Speakers:

  • Introduction to Day Two
    Introduction to Day Two
    09:00

    Speakers: COO, Festival of Media

  • The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    The brand, the screenwriter and the movie – The Tale of Thomas Burberry
    09:05
    Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

    Speakers:

  • Media Transparency – Clean up the supply chain to invest in advertising & growth
    Media Transparency – Clean up the supply chain to invest in advertising & growth
    09:40 Tuesday

    Speakers:

  • A truly diverse workforce: how does it look like and how is the media world going to get there?
    A truly diverse workforce: how does it look like and how is the media world going to get there?
    10:05
    There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

    Speakers:

  • Morning Break and emerge final round
    Morning Break and emerge final round
    10:35

    Speakers:

  • Is marketing’s influence on corporate strategy waning?
    Is marketing’s influence on corporate strategy waning?
    11:00
    During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behavior, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. But is marketing’s influence on corporate strategy waning? Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (less than 50 of the 9800 board members of the Fortune 1000 companies are marketers). In this session, we’ll explore why marketing is undervalued and what we can do about it.

    Speakers:

  • Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?
    11:35
    Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

    Speakers:

  • Disruption is the new norm: new business models that continue to challenge the media landscape
    Disruption is the new norm: new business models that continue to challenge the media landscape
    12:05
    Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

    Speakers:

  • The new world order of media: Making sense of it all
    The new world order of media: Making sense of it all
    12:50 Tuesday
    Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

    Speakers:

  • Geo-behavioural data matters: Generating business success through mobile
    Geo-behavioural data matters: Generating business success through mobile
    13:15
    Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

    Speakers:

  • Lunch Break
    Lunch Break
    13:30

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Introduction
    Introduction
    09:00

    Speakers: COO, Festival of Media

  • Harnessing success through the power of fear
    Harnessing success through the power of fear
    09:05 Monday
    Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

    Speakers: Co-Founder & Fear Facer, hellofears.com

  • It’s time to be brave: embracing failure and delivering success
    It’s time to be brave: embracing failure and delivering success
    10:05
    It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

    Speakers:

  • Morning Break
    Morning Break
    10:40

    Speakers:

  • AI and the Future of ads
    AI and the Future of ads
    11:20
    AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

    Speakers: CEO, Teads Studio

  • Why AI is changing everything and there’s no going back
    Why AI is changing everything and there’s no going back
    11:50
    We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

    Speakers:

  • Ripping up the rulebook: Media at the top table
    Ripping up the rulebook: Media at the top table
    12:35 Monday
    Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

    Speakers:

  • The truth about programmatic
    The truth about programmatic
    13:05
    Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

    Speakers: MD EMEA, The Trade Desk

  • Lunch Break
    Lunch Break
    13:20

    Speakers:

  • Agenda continues in Stream One, Stream Two and Stream Three
    Agenda continues in Stream One, Stream Two and Stream Three
    14:45

    Speakers:

  • Taking programmatic in-house: fact or fiction?
    Taking programmatic in-house: fact or fiction?
    14:45
    More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

    Speakers:

  • Brand Irrelevance: Why men of a certain age are often to blame
    Brand Irrelevance: Why men of a certain age are often to blame
    15:20
    While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Is data the new currency for creativity?
    Is data the new currency for creativity?
    16:20
    Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

    Speakers:

  • The evolution of header bidding
    The evolution of header bidding
    17:00
    Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

    Speakers:

  • End of Stream One
    End of Stream One
    17:35

    Speakers:

  • The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    The Holy Grail of video: creating a story, which engages, is shareworthy and searchable
    14:45
    How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

    Speakers:

  • Making sense of the convergence of e-commerce and media
    Making sense of the convergence of e-commerce and media
    15:20
    How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Publishing Corner
    Publishing Corner
    16:20

    How to be customer centric and build a tailored content strategy - Telegraph Media Group

    • What data can tell about your audience and how to enhance the media experience
    • How use insights to leverage your content in a distributed ecosystem and grow your reach
    • How to develop your content and marketing in line with your digital products

    Turning a media business into a content business - New York Times

    Making branded content readers want - The Guardian

    Speakers:

  • Why brands need to move from being channel to content centric in their marketing strategies
    Why brands need to move from being channel to content centric in their marketing strategies
    17:00
    Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

    Speakers:

  • End of Stream Two
    End of Stream Two
    17:35

    Speakers:

  • Integrity and transparency: what metrics do you trust and what should you trust?
    Integrity and transparency: what metrics do you trust and what should you trust?
    14:45
    What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

    Speakers:

  • Storymaking and Storytelling in an Addressable World
    Storymaking and Storytelling in an Addressable World
    15:20
    How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

    Speakers:

  • Afternoon Break
    Afternoon Break
    15:50

    Speakers:

  • Let’s get personal: the rise of small data
    Let’s get personal: the rise of small data
    16:20
    How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

    Speakers:

  • Beyond the likes, followers and view: what social measurement should brands actually be using?
    Beyond the likes, followers and view: what social measurement should brands actually be using?
    17:00
    The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

    Speakers:

  • End of Stream Three
    End of Stream Three
    17:35

    Speakers:

  • The future of TV
    The future of TV
    14:45
    What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

    Speakers:

  • Beyond the poster and engaging with the connected consumer: OOH and programmatic
    Beyond the poster and engaging with the connected consumer: OOH and programmatic
    15:20
    OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

    Speakers:

  • Navigating the deep waters of programmatic in 2017 and beyond…
    Navigating the deep waters of programmatic in 2017 and beyond…
    15:55
    Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • What does success look like for brands in live video?
    What does success look like for brands in live video?
    14:45
    The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

    Speakers:

  • Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising
    15:20 Tuesday
    Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

    Speakers:

  • Fake News: Responsible platforms for responsible brands
    Fake News: Responsible platforms for responsible brands
    15:50
    In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • Evolution, tech and data science: building a “Third Estate” agency
    Evolution, tech and data science: building a “Third Estate” agency
    14:45
    Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

    Speakers:

  • Up-level the user experience with advertising
    Up-level the user experience with advertising
    15:20
    The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

    Speakers:

  • The Attention Economy
    The Attention Economy
    15:50
    Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

    Speakers:

  • End of Festival of Media Global 2017
    End of Festival of Media Global 2017
    16:30

    Speakers:

  • The “How” of Marketing
    The “How” of Marketing
    11:00

    Speakers:

  • Social Listening 2.0: How machine learning gets to the “why” of analytics
    Social Listening 2.0: How machine learning gets to the “why” of analytics
    09:20

    Speakers:

  • “Mind the Gap” Marketing in an age of uncertainty
    “Mind the Gap” Marketing in an age of uncertainty
    11:20

    Speakers:

  • How to successfully activate your data in real-time
    How to successfully activate your data in real-time
    12:20
    The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at on-boarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.

    Speakers:

  • The New TV Ecosystem
    The New TV Ecosystem
    14:45

    Speakers:

  • How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    How Mobile Disrupts: Profiling, Activation & Attribution. Real Case Studies & Examples
    16:30
    Mobile provides global advertisers and agencies sophisticated user profiling, contextual campaign activation and global attribution models. Learn from our real case studies and discover our creative and ground-breaking digital solutions of viewability, deterministic data and creative engagement development for retail, entertainment, CPG, finance, tourism and automotive advertisers

    Speakers:

  • Discover the top 5 tips to maximise your media investment and performance
    Discover the top 5 tips to maximise your media investment and performance
    12:00
    The race to deliver reach at the lowest possible cost has created many of the problems being seen in digital media today. Some brands have lost their focus on the importance of quality content, and the context within which their content is being consumed. We aim to provide you with real practical tips to challenge how you do things today and help improve the effectiveness of your media investment.

    Speakers:

OUR SPONSORS 

CUSTOMER TESTIMONIALS 

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alt

Christian Peterson, CEO at HellWay Inc

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alt

Christian Peterson, CEO at HellWay Inc

”Sed facilisis justo vitae risus viverra vulputate. Mauris vel ipsum dignissim diam viverra condimentum. Donec sodales, diam eget mattis condimentum, quam neque tempus purus, dictum viverra risus nisl quis metus.”

alt

Christian Peterson, CEO at HellWay Inc

”Sed facilisis justo vitae risus viverra vulputate. Mauris vel ipsum dignissim diam viverra condimentum. Donec sodales, diam eget mattis condimentum, quam neque tempus purus, dictum viverra risus nisl quis metus.”

alt

Christian Peterson, CEO at HellWay Inc

OUR SPEAKERS

PRICING PLANS 

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BUSINESS

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EVENT FAQS 

All you need to bring is your confirmation email to register and don’t forget your business cards for networking!
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Your delegate ticket includes the Welcome Reception drinks, access to the two day conference, Happy Hour drinks and complimentary delegate lunch - See our different ticket options for more details
If you have purchased a Conference + Awards ticket or an Awards only ticket, you will have full access to attend the Awards winners presentation. If you have purchased a Conference Only ticket or a 1 Day ticket, then you will need to purchase a separate awards ticket in order to gain access to the Awards winners presentation. Buy Awards tickets here
Dress code for the Festival is Smart/Business wear.
Tickets may be cancelled by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:
  • 100% Refund - if notified on or before the 18 February 2017
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2017
  • No Refund will be given if tickets are cancelled on or after 20 March 2017
Please contact Michelle Graves for available partnership opportunities.
Please contact Liza Koromila for available speaking opportunities.
To receive regular updates about the Festival of Media, please sign up to our newsletter and we will add you to our distribution list.
The Rome Cavalieri Hotel is approximately a 40 minute taxi ride from Leonardo da Vinci–Fiumicino Airport and approximately 50 minutes from Ciampino Airport. Get directions from where you are.
We accept the following payment methods:
  • Credit Card
  • Purchase Order
  • Wire Transfer

Payment & Access: All conference ticket fees must be paid within [14] days of receipt of our invoice. Bookings made on or after 19 March 2017 must be paid on receipt of invoice. Payment of the Festival ticket will entitle the ticket holder to attend all official conference sessions, all official scheduled networking sessions and any other official networking events scheduled to take place throughout the Festival, including the Welcome Drinks Reception. Ticket holders are also provided with refreshments during the conference sessions and full conference documentation. C Squared Networks Ltd, the organizers of The Festival of Media, reserves the right to deny Festival access if the delegate fails to provide relevant proof of registration and payment. For wire transfers please use the following details:

INVOICING DETAILS

Bank Name: Royal Bank of Scotland Account Name: C Squared Networks Ltd Sort Code: 16-00-38 Account Number: 11330611 IBAN Number: GB91RBOS16003811330611 BIC Number: RBOSGB2L

Festival of Media Global 2017 Delegate Booking Terms & Conditions

The below cancellation policy applies to all individual and group delegate ticket sales.

Payment & Access: All conference and dinner ticket fees must be paid within [14] days of receipt of our invoice. Bookings made on or after 19 March 2017 must be paid on receipt of invoice. Payment of the Festival ticket will entitle the ticket holder to attend all official conference sessions, all official scheduled networking sessions and any other official networking events scheduled to take place throughout the Festival, including the Welcome Drinks Reception. Ticket holders are also provided with refreshments during the conference sessions and full conference documentation. C Squared Networks Ltd, the organizers of The Festival of Media, reserves the right to deny Festival access if the delegate fails to provide relevant proof of registration and payment.

Cancellation Policy The client may cancel a ticket by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:

  • 100% Refund - if notified on or before the 18 February 2017
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2017
  • No Refund will be given if tickets are cancelled on or after 20 March 2017

In the case of group bookings, any reduction in the number of places booked may result in a reduction on the discount offered per delegate ticket. Any cancelled delegate tickets will therefore not be refunded at the booked group rate.

Non Attendance: If a delegate fails to attend the conference for whatever reason, no refund will be given. However, a substitute delegate may attend the conference in the client's place at no extra cost given the request has been made in writing and the client & C Squared Networks Ltd. have received and acknowledged relevant proof of the requested changes.

Group Discounts: Delegates booked as part of a negotiated group booking will not benefit from any other discounts available at the point in time of booking or thereafter.

Re-selling: In the case of group bookings, it is not permissible to re-sell any individual delegate tickets. C Squared Networks reserves the right to refuse admission to any delegates suspected of purchasing delegate tickets on resale.

C Squared Networks Ltd, as organizers and owners of The Festival of Media, reserves the right to make alterations to the Festival programme content. Please note: where circumstances force C Squared Networks Ltd to cancel the conference, the entire liability of C Squared Networks Ltd shall be limited to a refund of conference and gala dinner ticket fees only. Your only remedy is for a refund as set out above, and to the extent permissible by law, C Squared Networks Ltd excludes all other liability to you, whether in contract, tort or otherwise.

Subject to change.

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