Latest event

Date
December 10-05-2015
Location
3200 Barbaros, Bulvari, Besiktas
Speakers
24 Professional Speakers

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 About Us

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CONFERENCE OR EVENT SCHEDULE 

  • New-school TV and the power of data to make addressable TV a reality
    New-school TV and the power of data to make addressable TV a reality
    How to make TV advertising smarter, more relevant and more precise?

    Speakers:

  • Real Time Advertising
    Real Time Advertising
    How the use of data and technology help make decisions in real time as well as the importance of personalisation

    Speakers:

  • Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    11:30

    Speakers:

  • The new wave of AR & VR innovation: immersive storytelling and beyond
    The new wave of AR & VR innovation: immersive storytelling and beyond
    12:10

    Speakers:

  • Machines can now understand emotions: using biometric AI to understand your audience
    Machines can now understand emotions: using biometric AI to understand your audience
    12:25
    Why are we more likely to eat an unhealthy cookie if it has a cute face iced on it? The truth is that the vast majority of decision making is done on an automatic, subconscious and emotional level. Drawing on behaviour science, Jing will discuss the animal brain versus the conscious brain, and how our subconscious is affected by the environment.

    Speakers:

  • The ethical change that’s needed in adtech
    The ethical change that’s needed in adtech
    12:20
    The industry has jumped on the word ‘transparency’ when talking about digital media as a way of proving it has an ethical heart. But the meaning and importance of the word has become diluted and generalised. Until transparency is rewarded, bad practices will continue. We must change our core business values and behaviours in order to see a change happen. If we want a healthy ad supported digital ecosystem, then transparent and ethical practices must become the standard.

    Speakers:

  • Analyzing in-housing v outsourcing- latest models and challenges
    Analyzing in-housing v outsourcing- latest models and challenges
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • The art & science of personalised ad experiences
    The art & science of personalised ad experiences
    14:30
    You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. Learn about:
    • The role of data-driven creative strategies
    • How brands have personalised their creatives
    • Adobe’s vision for seamless integrations between creative and marketing tools.

    Speakers:

  • Uncovering the power of place
    Uncovering the power of place
    14:30
    Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world. Come and experience what can be achieved when you build off something real.

    Speakers:

  • The modern customer is persuaded to purchase from a brand with a social purpose
    The modern customer is persuaded to purchase from a brand with a social purpose

    Speakers:

  • Modern interaction: what can marketers learn to apply AI effectively
    Modern interaction: what can marketers learn to apply AI effectively
    15:05
    The demonstrable growth of challenger brands in the beauty industry begged the question - can a heritage brand maintain its relevance in a rapidly changing market? Through proprietary research, we set out to quantify the relationship between challenger behaviours and purchase intent, and whether an established brand has the right to play in this space. Our findings led to a shift in strategy across key Estee Lauder Companies brands, with SmashBox beauty leading the way, transforming its approach to tech first with the launch of the hugely successful SmashBOT.

    Speakers:

  • The future of digital marketing: putting the consumer first
    The future of digital marketing: putting the consumer first
    15:40
    The past decade has seen enormous growth in the presence of digital media in consumers’ lives.  This growth is unfortunately increasingly accompanied by consumer distrust of the digital eco-system, annoyance at the ways in which marketing is conducted and tune out from media.  The future of marketing relies on putting the consumer first by leveraging technology, marketing practice and thoughtful handling of data in order to re-establish a positive relationship between media and the consumer.

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Stress management and mindfulness in the workplace: rip all the benefits
    Stress management and mindfulness in the workplace: rip all the benefits
    9:30

    Speakers:

  • The new world of social influence and emerging communications platforms
    The new world of social influence and emerging communications platforms
    How to keep up, understand and master a constantly-evolving industry by optimizing the conversation?

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    14:00

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    14:00

    Speakers:

  • Introduction to day two of the Festival
    Introduction to day two of the Festival
    09:10 Thursday 23 May
    Join Festival of Media’s CEO, Jeremy King, for an introduction to exciting DAY 2.

    Speakers:

  • Introduction to the Festival
    Introduction to the Festival
    09:10 Wednesday 22 May
    The media industry has started to undergo a disruptive transformation at the hands of technology and at the heart of purpose. Join the Festival of Media’s CEO, Jeremy King, to get an insight on the Festival before the start of DAY 1.

    Speakers:

  • #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    09:15 Wednesday 22 May
    Jeentendr Sehdev, author of the New York Times’ bestseller “The Kim Kardashian Principle” will share with us on stage the six principles of SELFIE: surprise, expose, lead, flaws, intimate and execute. In this new #unfiltered world, how do we draw the line between what’s accepted and what is not?

    Speaker: Jeentendr Sehdev,  New York Times bestselling author and celebrity branding authority 

    Speakers:

  • Raising Awareness Take 1: Let’s talk about mental health
    Raising Awareness Take 1: Let’s talk about mental health
    09:15 Thursday 23 May
    In the UK, 1 in 4 people will experience a mental health problem each year. Suicide, a wholly preventable death, is the leading cause of death among men under 45. While opening day 2, Poorna Bell will help us deconstruct the myth around mental health and teach us how brands and media agencies can help modernising the role of men and women in society and loosening up gender roles.

    Speaker: Poorna Bell, Award Winning Journalist and Author

    Speakers:

  • The Braver and Bolder conversation
    The Braver and Bolder conversation
    09:50 Wednesday 22 May
    Following last year’s session success, Gemma Greaves will continue to ask the right questions to a brand representative to create an even braver and bolder conversation. This year join her and Ellie Norman, Head of Marketing from Formula 1 for one of the most exciting session at the Festival.

    Speakers: Gemma Greaves, Chief Executive, The Marketing Society & Ellie Norman, Head of Marketing, Formula 1

    Speakers:

  • Raising Awareness Take 2: Bolstering Disability Inclusion
    Raising Awareness Take 2: Bolstering Disability Inclusion
    09:50 Thursday 23 May
    How is the disability panorama in the workplace looking like for the media and ad industry? Following last year presentation, an updated version of what companies, brands and agencies are doing and not doing will be discussed. During this session, our motivational speakers will work on removing misconceptions surrounding disability in a fun, interactive and entertaining way. Are you part of the change?

    Speakers: Sam Phillips, CMO, Omnicom Media Group UK & Stacey Stockwell, A.O. DIP (Autism Awareness) Musical Theatre/Performance Signer Deaf-blind Communicator-guide

    Speakers:

  • Fire your CMO: Learn from the success of D2C brands…or else!
    Fire your CMO: Learn from the success of D2C brands…or else!
    10:25 Thursday 23 May
    The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.

    Speaker: Terence Kawaja, CEO and Founder, LUMA

    Speakers:

  • The ultimate mission: ending modern slavery while making chocolate
    The ultimate mission: ending modern slavery while making chocolate
    10:25 Wednesday 22 May
    While it is well known that most of the world's cocoa supply to make chocolate comes from farms in West Africa, it is quite shocking to know that these farms enslave people and keep them in a poverty trap. Equally disturbing it is to acknowledge that all this is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible.Since its conception, Tony’s Chocolonely has had one major goal: to change that, because you can still enjoy chocolate and care about people, right?

    Speaker: Pascal van Ham, Head of Marketing, Tony's Chocolonely

    Speakers:

  • Break
    Break
    11:30 Main Stage

    Speakers:

  • Purpose, privacy and apps
    Purpose, privacy and apps
    11:00 Thursday 23 May
    How does a business create a successful consumer app, which protects privacy, delivers what its users want and understands the culture of privacy across all of its innovations? This session, led by Peter Sellis, Director of Product Management at Snap Inc, will explore the challenges of privacy, attracting advertisers and curating a successful business.

    Speaker: Peter Sellis, Director of Product Management, Snap Inc.

    Speakers:

  • Better faster, better faster
    Better faster, better faster
    11:55 Wednesday 22 May
    Global marketer, Ian Cairns directs every aspect of his marketing at speed. Join him in a frank conversation with Graham Brown to understand how companies like Just Eat navigate a media landscape, which is having to rapidly adapt to meet the impatient demands of today’s connected consumer. Fuelling this conversation will be the latest findings from the third iteration of MediaSense’s Media 2020 report, which is from qualitative and quantitative interviews with 250 senior marketers.

    Speakers: Ian Cairns, Global Performance Marketing Director, Just Eat & Graham Brown, Director and Co-Founder, MediaSense

    Speakers:

  • Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    11:55 Thursday 23 May
    When it comes to talking and acting on sustainability, we are missing a vital topic area – Media & Advertising. In this session, Robert Rakowitz, Global Media Director of Mars Inc will explain why sustainability should not stop at how we source and package our products and why it should extend into marketing, media, and advertising.

    Speakers: David Indo, CEO, ID Comms & Robert Rakowitz, Global Media Director, Mars

    Speakers:

  • Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    12:30 Wednesday 22 May
    In the streaming era, consumers have access to more content and digital experiences than ever before. And those experiences aren't just visual, as audio has taken center stage. The time is ripe for brands and advertisers to leverage the unique power of this exploding medium.

    Speaker: Richard Frankel, Creative Director, Spotify

    Speakers:

  • Analysing in-housing v outsourcing- latest models and challenges
    Analysing in-housing v outsourcing- latest models and challenges
    12:30 Thursday 23 May
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speaker: Ramsey McGrory, Chief Revenue Officer, Mediaocean & & Josep Hernandez, Sr. Director Media & Total Connections Planning, Pepsico & Marcella Bergamini, Integrated Projects, Media Solutions & Buying Senior Advisor, Danone ELN

    Speakers:

  • Lunch
    Lunch
    13:00 Main Stage
    Enjoy our complimentary delegate lunch

    Speakers:

  • Uncovered: the real story behind global media agencies and pitch opportunities
    Uncovered: the real story behind global media agencies and pitch opportunities
    14:00 Thursday 23 May
    Olivier Gauthier, Founder of COMvergence, will be sharing with us on stage his perspective on the global media agency industry and will be giving us insights on global pitches, moves and trends, billings rankings and market shares, agency acquisitions, and the 2018 global advertiser media spend & ranking.

    Speaker: Olivier Gauthier, Founder, COMvergence

    Speakers:

  • Coping with the complexities of the new media landscape
    Coping with the complexities of the new media landscape
    14:00 Wednesday 22 May
    From transparency to viewability and ANA discussions and in order to keep up with the latest trends of the new media landscape, join this panel discussion and find out what the future holds for the media and advertising world, why a company’s perspective and purpose shapes a business and how brands should behave to be able to succeed in 2020.

    Speakers: Kim Kadlec, SVP Global Marketing, VISA Inc., Nadine Karp McHugh, SVP Omni Media, L'ORÉAL, Oliver Maletz, Head of International Communication and Media Planning, Volkswagen, & Valentina Media Torrusio, CEE Data & Productivity Connections Manager, The Coca-Cola Company

    Speakers:

  • Content, Innovation & Sports Zones begin
    Content, Innovation & Sports Zones begin
    14:00 Main Stage
    Following the closure of the main stage, three zones will be taking place concurrently at the Festival. Attendees can choose between a content zone where contemporary topics will be discussed, an innovation zone where all things tech, data and futuristic will be presented and a sports zone where esports, sports marketing, and podcast sessions introducing industry celebrities will be staged.

    Speakers:

  • Esports: Why, how and what does it mean for brands?
    Esports: Why, how and what does it mean for brands?
    14:00
    This sessions aims to unlock and the power of esports for advertisers. Passion based marketing often delivers the best marketing messages, but how do advertisers use it successfully? What are the biggest challenges? What are buying in this space and why?

    Speaker: Glen Calvert, Commercial Director, Fnatic

    Speakers:

  • NextGen Storytelling at the Washington Post
    NextGen Storytelling at the Washington Post
    14:00 Wednesday 22 May
    The Washington Post is one of the most innovative companies in the world, leveraging technology for the benefit of journalists and readers alike. Core to this strategy is the use of AI and automation to transform the Post newsroom and tell stories in never-before-seen ways. Hear from Jeremy Gilbert, director of strategic initiatives, on how The Post is building and leveraging this technology to grow its readership and expand audience loyalty.

    Speaker: Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

    Speakers:

  • What are the seven film structures behind the greatest advertising campaigns?
    What are the seven film structures behind the greatest advertising campaigns?
    14:35 Wednesday 22 May
    Focusing on seven key movies this session will use them to explain the systematic and learnable storytelling structures behind the most effective advertising campaigns of all time. Join George Webster, Creative Director at HP Studios on this never-before-heard session.

    Speaker: George Webster, Creative Director, HP Studios

    Speakers:

  • Launch your ads like you launch your products
    Launch your ads like you launch your products
    14:35 Thursday 23 May
    Why is there such a lack of rigour in launching and ad when the stakes are as high as launching a new product? Jakob Stigler, co-founder of Mano, a danish inter-disciplinary group of strategic thinkers who connect brands with consumers, addresses the 5 orchestration principles that brands should adopt to achieve higher relevance in a hyper-competitive market. Together with Jonathan Lowth, Creative Director of Bang & Olufsen, they will be providing a best-in-class case of an internal work culture designed to eradicate siloed approaches and elevate creative and strategic thinking.

    Speakers: Jonathan Lowth, Creative Director, B&O & Jakob Stigler, Co-Founder, Mano

    Speakers:

  • Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    14:35 Wednesday 22 May
    Over the next five years, technology is going to completely transform the sports experience for fans. Louise Johnson, CEO at Fuse and Paul Kandel, Head of Strategy at Intel will discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock new revenue opportunities.

    Speakers: Paul Kandel, Head of Strategy, Intel & Louise Johnson, CEO, Fuse EMEA

    Speakers:

  • Want some GenZ attention?
    Want some GenZ attention?
    14:35 Wednesday 22 May
    Moderated by Anuj Dahiya, Global Digital Head of Mondelez, this panel discussion will explore the opportunities and challenges behind the huge success of smartphones mobile videos in gaining younger generations’ attention.

    Speaker: Anuj Dahiya, Global Digital Head, Mondelez Intl. & Rachel Morman, Group Head of Social, TUI

    Speakers:

  • The Restoring Trust – A Transparent Journey
    The Restoring Trust – A Transparent Journey
    15:10 Wednesday 22 May
    Stilled mired in controversy, debate, and denials, trust among brands and media agencies, amidst a murky ecosystem, continues to be threatened. Douglas Wood, a partner with Reed Smith LLP and General Counsel for the Association of National Advertiser, will moderate a panel on the work of the ANA’s newly established Trust Consortium. Join him in an exclusive discussion with Hasan Arik, Founder and CEO at Redmill Solutions, Sarah Mansfield, VP Global Media at Unilever and Cecilia Borglund, Global Media Manager at Volvo Cars.

    Speakers: Douglas Wood, Partner, Reed Smith & Hasan Arik, Founder and CEO, Redmill Solutions & Sarah Mansfield, VP Global Media, Unilever & Cecilia Borglund, Global Media Manager, Volvo Cars

    Speakers:

  • Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    15:10
    Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity.  Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in.  If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.

    Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment

    Speakers:

  • Global Video Trends: Building your brand with TV and YouTube
    Global Video Trends: Building your brand with TV and YouTube
    15:10 Wednesday 22 May
    When you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, new ways of programmatic buying, virtual reality, and its ability to adapt to all audiences… TV is still unrivalled! This session will analyse the biggest trends in Total Video, how those trends vary from Asia to Europe to America and explore how to take advantage of a new content ecosystem, from TV to YouTube.

    Speaker: Nicole Haman, Digital Sales Director, RTL Adconnect

    Speakers:

  • OTT: the new of way of watching and enjoying TV
    OTT: the new of way of watching and enjoying TV
    15:40 Wednesday 22 May
    Joanna Burton, VP European Strategy of Spotx will be moderating an exciting OTT discussion and will explore its future, consumer expectation, how to give viewers what they want and the growth of the OTT market.

    Speaker: Joanna Burton, VP European Strategy, Spotx

    Speakers:

  • Making a success of social impact: cultivating a unique approach to consumer engagement
    Making a success of social impact: cultivating a unique approach to consumer engagement
    16:15 Wednesday 22 May
    Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.

    Speaker: Paul Polizzotto, Founder and CEO, Givewith

    Speakers:

  • Unifying AdTech and MarTech to achieve customer-centricity
    Unifying AdTech and MarTech to achieve customer-centricity
    16:15
    How are the industry's most successful brands prioritising a unified infrastructure to improve customer experiences, reduce cost and increase revenue? Today's customer requires truly personalised experiences. Developing a better understanding of your audiences, uniting disparate data and inventory solutions, whilst eliminating media channel silos is the only way to achieve this. Find out how to take your advertising strategy from disparate exposures to connected advertising experiences.

    Speaker: Toccara Baker, Senior Product Marketing Manager, Adobe

    Speakers:

  • The Brand Resilience Concept
    The Brand Resilience Concept
    16:50 Wednesday 22 May
    Having been diagnosed with terminal brain cancer, Paddy Melville has experienced an awakening and has reached a major conclusion: happiness, confidence and the power of now are key areas to overcome traumatizing experiences, move on with life regardless of the situation, and have a purpose to look forward to. Join Paddy on this motivational talk to understand how to get right your personal brand, take care of yourself and those around you and live a happy and joyful life.

    Speaker: Paddy Melville, Motivational Speaker and Trainer and Founder, Melville Solutions

    Speakers:

  • How to be an effective global media director in 2019?
    How to be an effective global media director in 2019?
    17:25 Wednesday 22 May
    What does it take to be an effective media director in a complex and fast-moving media industry? The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change. How do the most successful media directors navigate this challenge to find success for their companies? Join Tom Denford from ID Comms and Xenia Olajosova, Global Director of Media and Online Marketing at Duracell to learn their secrets for being a highly effective media leader within large global marketing organizations in a complex digital age.

    Speaker: Tom Denford, CEO, North America, ID Comms & Xenia Olajosova, Global Director of Media and Online Marketing, Duracell

    Speakers:

  • Let’s Celebrate! Happy Hour by Teads
    Let’s Celebrate! Happy Hour by Teads
    18:00 Wednesday 22 May
    To celebrate the Festival in style we like to ensure all our delegates can unwind and relax with ‘happy hour’ drinks.

    Speakers:

  • Awards Ceremony
    Awards Ceremony
    19:30 Wednesday 22 May
    The region’s most senior marketing and media executives from all corners of the industry devote their time to the judging process for The Festival of Media Global Awards.

    Speakers:

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    Speakers:

  • Artificial Intelligence and Faceless Computing via Voice Recognition
    Artificial Intelligence and Faceless Computing via Voice Recognition
    What could this technology look like in the future? How will it change the way we interact and build tech?

    Speakers:

  • The power of live online videos
    The power of live online videos
    Reaching young, traditional ad-resistant audiences and successfully interacting with Millennials and the Gen Z.

    Speakers:

  • Sports not so new frontier, the Podcast.
    Sports not so new frontier, the Podcast.
    Podcasts have been around for more than a decade, but they are this year’s ‘content’ just why, how and do brands use them as part of their marketing campaigns?

    Speakers:

  • Emotive, authentic, alluring and live
    Emotive, authentic, alluring and live
    Sports entertainment is the saviour of TV advertising and we can prove it. The Super Bowl, The World Cup Final and the Olympics are just three of the events that prove TV advertising is very much alive and kicking.

    Speakers:

  • Navigating the pitfalls of rights?
    Navigating the pitfalls of rights?
    How do brands navigate the role of rights and shareholders to engage with consumers in live events in sport and music?

    Speakers:

  • Adapting for the new media landscape.
    Adapting for the new media landscape.
    How do traditional broadcasters protect their revenue models and continue to attract brands to sponsor their events?

    Speakers:

  • Don’t you forget about me: Content and native marketing are too important to dismiss in 2019
    Don’t you forget about me:  Content and native marketing are too important to dismiss in 2019
    Thursday 23 May
    Storytelling has become the new buzz word in media over the last 12 months, but just a few years ago it was native and content marketing. It’s time to remember how the latter are one of the key drivers in capturing consumer’s attention in the new media landscape.

    Speakers:

  • TBC
    TBC
    Thursday 23 May

    Speakers:

  • Welcome Drinks Reception – Networking in the 21st Century
    Welcome Drinks Reception – Networking in the 21st Century
    18:00 - 20:00
    Join us on the 8th floor of the Cavalieri Hotel to enjoy the best views Rome has to offer

    To establish strong and long-lasting relationships in the 21st Century, learning new networking practices are paramount. For the first time at Festival of Media Global, an exclusive and engaging session on how to share ideas, inspire, mentor, coach and support each other will be taking place during the official Festival Welcome Reception. We are collaborating with Lottie Unwin, Founder of The Copy Club in London, to create an amazing introduction to the event which aims to improve understanding of trending networking practices.

    Speakers:

  • New-school TV and the power of data to make addressable TV a reality
    New-school TV and the power of data to make addressable TV a reality
    How to make TV advertising smarter, more relevant and more precise?

    Speakers:

  • Real Time Advertising
    Real Time Advertising
    How the use of data and technology help make decisions in real time as well as the importance of personalisation

    Speakers:

  • Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    11:30

    Speakers:

  • The new wave of AR & VR innovation: immersive storytelling and beyond
    The new wave of AR & VR innovation: immersive storytelling and beyond
    12:10

    Speakers:

  • Machines can now understand emotions: using biometric AI to understand your audience
    Machines can now understand emotions: using biometric AI to understand your audience
    12:25
    Why are we more likely to eat an unhealthy cookie if it has a cute face iced on it? The truth is that the vast majority of decision making is done on an automatic, subconscious and emotional level. Drawing on behaviour science, Jing will discuss the animal brain versus the conscious brain, and how our subconscious is affected by the environment.

    Speakers:

  • The ethical change that’s needed in adtech
    The ethical change that’s needed in adtech
    12:20
    The industry has jumped on the word ‘transparency’ when talking about digital media as a way of proving it has an ethical heart. But the meaning and importance of the word has become diluted and generalised. Until transparency is rewarded, bad practices will continue. We must change our core business values and behaviours in order to see a change happen. If we want a healthy ad supported digital ecosystem, then transparent and ethical practices must become the standard.

    Speakers:

  • Analyzing in-housing v outsourcing- latest models and challenges
    Analyzing in-housing v outsourcing- latest models and challenges
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • The art & science of personalised ad experiences
    The art & science of personalised ad experiences
    14:30
    You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. Learn about:
    • The role of data-driven creative strategies
    • How brands have personalised their creatives
    • Adobe’s vision for seamless integrations between creative and marketing tools.

    Speakers:

  • Uncovering the power of place
    Uncovering the power of place
    14:30
    Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world. Come and experience what can be achieved when you build off something real.

    Speakers:

  • The modern customer is persuaded to purchase from a brand with a social purpose
    The modern customer is persuaded to purchase from a brand with a social purpose

    Speakers:

  • Modern interaction: what can marketers learn to apply AI effectively
    Modern interaction: what can marketers learn to apply AI effectively
    15:05
    The demonstrable growth of challenger brands in the beauty industry begged the question - can a heritage brand maintain its relevance in a rapidly changing market? Through proprietary research, we set out to quantify the relationship between challenger behaviours and purchase intent, and whether an established brand has the right to play in this space. Our findings led to a shift in strategy across key Estee Lauder Companies brands, with SmashBox beauty leading the way, transforming its approach to tech first with the launch of the hugely successful SmashBOT.

    Speakers:

  • The future of digital marketing: putting the consumer first
    The future of digital marketing: putting the consumer first
    15:40
    The past decade has seen enormous growth in the presence of digital media in consumers’ lives.  This growth is unfortunately increasingly accompanied by consumer distrust of the digital eco-system, annoyance at the ways in which marketing is conducted and tune out from media.  The future of marketing relies on putting the consumer first by leveraging technology, marketing practice and thoughtful handling of data in order to re-establish a positive relationship between media and the consumer.

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Stress management and mindfulness in the workplace: rip all the benefits
    Stress management and mindfulness in the workplace: rip all the benefits
    9:30

    Speakers:

  • The new world of social influence and emerging communications platforms
    The new world of social influence and emerging communications platforms
    How to keep up, understand and master a constantly-evolving industry by optimizing the conversation?

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    14:00

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    14:00

    Speakers:

  • Introduction to day two of the Festival
    Introduction to day two of the Festival
    09:10 Thursday 23 May
    Join Festival of Media’s CEO, Jeremy King, for an introduction to exciting DAY 2.

    Speakers:

  • Introduction to the Festival
    Introduction to the Festival
    09:10 Wednesday 22 May
    The media industry has started to undergo a disruptive transformation at the hands of technology and at the heart of purpose. Join the Festival of Media’s CEO, Jeremy King, to get an insight on the Festival before the start of DAY 1.

    Speakers:

  • #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    09:15 Wednesday 22 May
    Jeentendr Sehdev, author of the New York Times’ bestseller “The Kim Kardashian Principle” will share with us on stage the six principles of SELFIE: surprise, expose, lead, flaws, intimate and execute. In this new #unfiltered world, how do we draw the line between what’s accepted and what is not?

    Speaker: Jeentendr Sehdev,  New York Times bestselling author and celebrity branding authority 

    Speakers:

  • Raising Awareness Take 1: Let’s talk about mental health
    Raising Awareness Take 1: Let’s talk about mental health
    09:15 Thursday 23 May
    In the UK, 1 in 4 people will experience a mental health problem each year. Suicide, a wholly preventable death, is the leading cause of death among men under 45. While opening day 2, Poorna Bell will help us deconstruct the myth around mental health and teach us how brands and media agencies can help modernising the role of men and women in society and loosening up gender roles.

    Speaker: Poorna Bell, Award Winning Journalist and Author

    Speakers:

  • The Braver and Bolder conversation
    The Braver and Bolder conversation
    09:50 Wednesday 22 May
    Following last year’s session success, Gemma Greaves will continue to ask the right questions to a brand representative to create an even braver and bolder conversation. This year join her and Ellie Norman, Head of Marketing from Formula 1 for one of the most exciting session at the Festival.

    Speakers: Gemma Greaves, Chief Executive, The Marketing Society & Ellie Norman, Head of Marketing, Formula 1

    Speakers:

  • Raising Awareness Take 2: Bolstering Disability Inclusion
    Raising Awareness Take 2: Bolstering Disability Inclusion
    09:50 Thursday 23 May
    How is the disability panorama in the workplace looking like for the media and ad industry? Following last year presentation, an updated version of what companies, brands and agencies are doing and not doing will be discussed. During this session, our motivational speakers will work on removing misconceptions surrounding disability in a fun, interactive and entertaining way. Are you part of the change?

    Speakers: Sam Phillips, CMO, Omnicom Media Group UK & Stacey Stockwell, A.O. DIP (Autism Awareness) Musical Theatre/Performance Signer Deaf-blind Communicator-guide

    Speakers:

  • Fire your CMO: Learn from the success of D2C brands…or else!
    Fire your CMO: Learn from the success of D2C brands…or else!
    10:25 Thursday 23 May
    The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.

    Speaker: Terence Kawaja, CEO and Founder, LUMA

    Speakers:

  • The ultimate mission: ending modern slavery while making chocolate
    The ultimate mission: ending modern slavery while making chocolate
    10:25 Wednesday 22 May
    While it is well known that most of the world's cocoa supply to make chocolate comes from farms in West Africa, it is quite shocking to know that these farms enslave people and keep them in a poverty trap. Equally disturbing it is to acknowledge that all this is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible.Since its conception, Tony’s Chocolonely has had one major goal: to change that, because you can still enjoy chocolate and care about people, right?

    Speaker: Pascal van Ham, Head of Marketing, Tony's Chocolonely

    Speakers:

  • Break
    Break
    11:30 Main Stage

    Speakers:

  • Purpose, privacy and apps
    Purpose, privacy and apps
    11:00 Thursday 23 May
    How does a business create a successful consumer app, which protects privacy, delivers what its users want and understands the culture of privacy across all of its innovations? This session, led by Peter Sellis, Director of Product Management at Snap Inc, will explore the challenges of privacy, attracting advertisers and curating a successful business.

    Speaker: Peter Sellis, Director of Product Management, Snap Inc.

    Speakers:

  • Better faster, better faster
    Better faster, better faster
    11:55 Wednesday 22 May
    Global marketer, Ian Cairns directs every aspect of his marketing at speed. Join him in a frank conversation with Graham Brown to understand how companies like Just Eat navigate a media landscape, which is having to rapidly adapt to meet the impatient demands of today’s connected consumer. Fuelling this conversation will be the latest findings from the third iteration of MediaSense’s Media 2020 report, which is from qualitative and quantitative interviews with 250 senior marketers.

    Speakers: Ian Cairns, Global Performance Marketing Director, Just Eat & Graham Brown, Director and Co-Founder, MediaSense

    Speakers:

  • Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    11:55 Thursday 23 May
    When it comes to talking and acting on sustainability, we are missing a vital topic area – Media & Advertising. In this session, Robert Rakowitz, Global Media Director of Mars Inc will explain why sustainability should not stop at how we source and package our products and why it should extend into marketing, media, and advertising.

    Speakers: David Indo, CEO, ID Comms & Robert Rakowitz, Global Media Director, Mars

    Speakers:

  • Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    12:30 Wednesday 22 May
    In the streaming era, consumers have access to more content and digital experiences than ever before. And those experiences aren't just visual, as audio has taken center stage. The time is ripe for brands and advertisers to leverage the unique power of this exploding medium.

    Speaker: Richard Frankel, Creative Director, Spotify

    Speakers:

  • Analysing in-housing v outsourcing- latest models and challenges
    Analysing in-housing v outsourcing- latest models and challenges
    12:30 Thursday 23 May
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speaker: Ramsey McGrory, Chief Revenue Officer, Mediaocean & & Josep Hernandez, Sr. Director Media & Total Connections Planning, Pepsico & Marcella Bergamini, Integrated Projects, Media Solutions & Buying Senior Advisor, Danone ELN

    Speakers:

  • Lunch
    Lunch
    13:00 Main Stage
    Enjoy our complimentary delegate lunch

    Speakers:

  • Uncovered: the real story behind global media agencies and pitch opportunities
    Uncovered: the real story behind global media agencies and pitch opportunities
    14:00 Thursday 23 May
    Olivier Gauthier, Founder of COMvergence, will be sharing with us on stage his perspective on the global media agency industry and will be giving us insights on global pitches, moves and trends, billings rankings and market shares, agency acquisitions, and the 2018 global advertiser media spend & ranking.

    Speaker: Olivier Gauthier, Founder, COMvergence

    Speakers:

  • Coping with the complexities of the new media landscape
    Coping with the complexities of the new media landscape
    14:00 Wednesday 22 May
    From transparency to viewability and ANA discussions and in order to keep up with the latest trends of the new media landscape, join this panel discussion and find out what the future holds for the media and advertising world, why a company’s perspective and purpose shapes a business and how brands should behave to be able to succeed in 2020.

    Speakers: Kim Kadlec, SVP Global Marketing, VISA Inc., Nadine Karp McHugh, SVP Omni Media, L'ORÉAL, Oliver Maletz, Head of International Communication and Media Planning, Volkswagen, & Valentina Media Torrusio, CEE Data & Productivity Connections Manager, The Coca-Cola Company

    Speakers:

  • Content, Innovation & Sports Zones begin
    Content, Innovation & Sports Zones begin
    14:00 Main Stage
    Following the closure of the main stage, three zones will be taking place concurrently at the Festival. Attendees can choose between a content zone where contemporary topics will be discussed, an innovation zone where all things tech, data and futuristic will be presented and a sports zone where esports, sports marketing, and podcast sessions introducing industry celebrities will be staged.

    Speakers:

  • Esports: Why, how and what does it mean for brands?
    Esports: Why, how and what does it mean for brands?
    14:00
    This sessions aims to unlock and the power of esports for advertisers. Passion based marketing often delivers the best marketing messages, but how do advertisers use it successfully? What are the biggest challenges? What are buying in this space and why?

    Speaker: Glen Calvert, Commercial Director, Fnatic

    Speakers:

  • NextGen Storytelling at the Washington Post
    NextGen Storytelling at the Washington Post
    14:00 Wednesday 22 May
    The Washington Post is one of the most innovative companies in the world, leveraging technology for the benefit of journalists and readers alike. Core to this strategy is the use of AI and automation to transform the Post newsroom and tell stories in never-before-seen ways. Hear from Jeremy Gilbert, director of strategic initiatives, on how The Post is building and leveraging this technology to grow its readership and expand audience loyalty.

    Speaker: Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

    Speakers:

  • What are the seven film structures behind the greatest advertising campaigns?
    What are the seven film structures behind the greatest advertising campaigns?
    14:35 Wednesday 22 May
    Focusing on seven key movies this session will use them to explain the systematic and learnable storytelling structures behind the most effective advertising campaigns of all time. Join George Webster, Creative Director at HP Studios on this never-before-heard session.

    Speaker: George Webster, Creative Director, HP Studios

    Speakers:

  • Launch your ads like you launch your products
    Launch your ads like you launch your products
    14:35 Thursday 23 May
    Why is there such a lack of rigour in launching and ad when the stakes are as high as launching a new product? Jakob Stigler, co-founder of Mano, a danish inter-disciplinary group of strategic thinkers who connect brands with consumers, addresses the 5 orchestration principles that brands should adopt to achieve higher relevance in a hyper-competitive market. Together with Jonathan Lowth, Creative Director of Bang & Olufsen, they will be providing a best-in-class case of an internal work culture designed to eradicate siloed approaches and elevate creative and strategic thinking.

    Speakers: Jonathan Lowth, Creative Director, B&O & Jakob Stigler, Co-Founder, Mano

    Speakers:

  • Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    14:35 Wednesday 22 May
    Over the next five years, technology is going to completely transform the sports experience for fans. Louise Johnson, CEO at Fuse and Paul Kandel, Head of Strategy at Intel will discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock new revenue opportunities.

    Speakers: Paul Kandel, Head of Strategy, Intel & Louise Johnson, CEO, Fuse EMEA

    Speakers:

  • Want some GenZ attention?
    Want some GenZ attention?
    14:35 Wednesday 22 May
    Moderated by Anuj Dahiya, Global Digital Head of Mondelez, this panel discussion will explore the opportunities and challenges behind the huge success of smartphones mobile videos in gaining younger generations’ attention.

    Speaker: Anuj Dahiya, Global Digital Head, Mondelez Intl. & Rachel Morman, Group Head of Social, TUI

    Speakers:

  • The Restoring Trust – A Transparent Journey
    The Restoring Trust – A Transparent Journey
    15:10 Wednesday 22 May
    Stilled mired in controversy, debate, and denials, trust among brands and media agencies, amidst a murky ecosystem, continues to be threatened. Douglas Wood, a partner with Reed Smith LLP and General Counsel for the Association of National Advertiser, will moderate a panel on the work of the ANA’s newly established Trust Consortium. Join him in an exclusive discussion with Hasan Arik, Founder and CEO at Redmill Solutions, Sarah Mansfield, VP Global Media at Unilever and Cecilia Borglund, Global Media Manager at Volvo Cars.

    Speakers: Douglas Wood, Partner, Reed Smith & Hasan Arik, Founder and CEO, Redmill Solutions & Sarah Mansfield, VP Global Media, Unilever & Cecilia Borglund, Global Media Manager, Volvo Cars

    Speakers:

  • Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    15:10
    Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity.  Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in.  If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.

    Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment

    Speakers:

  • Global Video Trends: Building your brand with TV and YouTube
    Global Video Trends: Building your brand with TV and YouTube
    15:10 Wednesday 22 May
    When you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, new ways of programmatic buying, virtual reality, and its ability to adapt to all audiences… TV is still unrivalled! This session will analyse the biggest trends in Total Video, how those trends vary from Asia to Europe to America and explore how to take advantage of a new content ecosystem, from TV to YouTube.

    Speaker: Nicole Haman, Digital Sales Director, RTL Adconnect

    Speakers:

  • OTT: the new of way of watching and enjoying TV
    OTT: the new of way of watching and enjoying TV
    15:40 Wednesday 22 May
    Joanna Burton, VP European Strategy of Spotx will be moderating an exciting OTT discussion and will explore its future, consumer expectation, how to give viewers what they want and the growth of the OTT market.

    Speaker: Joanna Burton, VP European Strategy, Spotx

    Speakers:

  • Making a success of social impact: cultivating a unique approach to consumer engagement
    Making a success of social impact: cultivating a unique approach to consumer engagement
    16:15 Wednesday 22 May
    Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.

    Speaker: Paul Polizzotto, Founder and CEO, Givewith

    Speakers:

  • Unifying AdTech and MarTech to achieve customer-centricity
    Unifying AdTech and MarTech to achieve customer-centricity
    16:15
    How are the industry's most successful brands prioritising a unified infrastructure to improve customer experiences, reduce cost and increase revenue? Today's customer requires truly personalised experiences. Developing a better understanding of your audiences, uniting disparate data and inventory solutions, whilst eliminating media channel silos is the only way to achieve this. Find out how to take your advertising strategy from disparate exposures to connected advertising experiences.

    Speaker: Toccara Baker, Senior Product Marketing Manager, Adobe

    Speakers:

  • The Brand Resilience Concept
    The Brand Resilience Concept
    16:50 Wednesday 22 May
    Having been diagnosed with terminal brain cancer, Paddy Melville has experienced an awakening and has reached a major conclusion: happiness, confidence and the power of now are key areas to overcome traumatizing experiences, move on with life regardless of the situation, and have a purpose to look forward to. Join Paddy on this motivational talk to understand how to get right your personal brand, take care of yourself and those around you and live a happy and joyful life.

    Speaker: Paddy Melville, Motivational Speaker and Trainer and Founder, Melville Solutions

    Speakers:

  • How to be an effective global media director in 2019?
    How to be an effective global media director in 2019?
    17:25 Wednesday 22 May
    What does it take to be an effective media director in a complex and fast-moving media industry? The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change. How do the most successful media directors navigate this challenge to find success for their companies? Join Tom Denford from ID Comms and Xenia Olajosova, Global Director of Media and Online Marketing at Duracell to learn their secrets for being a highly effective media leader within large global marketing organizations in a complex digital age.

    Speaker: Tom Denford, CEO, North America, ID Comms & Xenia Olajosova, Global Director of Media and Online Marketing, Duracell

    Speakers:

  • Let’s Celebrate! Happy Hour by Teads
    Let’s Celebrate! Happy Hour by Teads
    18:00 Wednesday 22 May
    To celebrate the Festival in style we like to ensure all our delegates can unwind and relax with ‘happy hour’ drinks.

    Speakers:

  • Awards Ceremony
    Awards Ceremony
    19:30 Wednesday 22 May
    The region’s most senior marketing and media executives from all corners of the industry devote their time to the judging process for The Festival of Media Global Awards.

    Speakers:

  • test
    test
    8:00
    test

    Speakers:

  • Artificial Intelligence and Faceless Computing via Voice Recognition
    Artificial Intelligence and Faceless Computing via Voice Recognition
    What could this technology look like in the future? How will it change the way we interact and build tech?

    Speakers:

  • The power of live online videos
    The power of live online videos
    Reaching young, traditional ad-resistant audiences and successfully interacting with Millennials and the Gen Z.

    Speakers:

  • Sports not so new frontier, the Podcast.
    Sports not so new frontier, the Podcast.
    Podcasts have been around for more than a decade, but they are this year’s ‘content’ just why, how and do brands use them as part of their marketing campaigns?

    Speakers:

  • Emotive, authentic, alluring and live
    Emotive, authentic, alluring and live
    Sports entertainment is the saviour of TV advertising and we can prove it. The Super Bowl, The World Cup Final and the Olympics are just three of the events that prove TV advertising is very much alive and kicking.

    Speakers:

  • Navigating the pitfalls of rights?
    Navigating the pitfalls of rights?
    How do brands navigate the role of rights and shareholders to engage with consumers in live events in sport and music?

    Speakers:

  • Adapting for the new media landscape.
    Adapting for the new media landscape.
    How do traditional broadcasters protect their revenue models and continue to attract brands to sponsor their events?

    Speakers:

  • Don’t you forget about me: Content and native marketing are too important to dismiss in 2019
    Don’t you forget about me:  Content and native marketing are too important to dismiss in 2019
    Thursday 23 May
    Storytelling has become the new buzz word in media over the last 12 months, but just a few years ago it was native and content marketing. It’s time to remember how the latter are one of the key drivers in capturing consumer’s attention in the new media landscape.

    Speakers:

  • TBC
    TBC
    Thursday 23 May

    Speakers:

  • Welcome Drinks Reception – Networking in the 21st Century
    Welcome Drinks Reception – Networking in the 21st Century
    18:00 - 20:00
    Join us on the 8th floor of the Cavalieri Hotel to enjoy the best views Rome has to offer

    To establish strong and long-lasting relationships in the 21st Century, learning new networking practices are paramount. For the first time at Festival of Media Global, an exclusive and engaging session on how to share ideas, inspire, mentor, coach and support each other will be taking place during the official Festival Welcome Reception. We are collaborating with Lottie Unwin, Founder of The Copy Club in London, to create an amazing introduction to the event which aims to improve understanding of trending networking practices.

    Speakers:

  • New-school TV and the power of data to make addressable TV a reality
    New-school TV and the power of data to make addressable TV a reality
    How to make TV advertising smarter, more relevant and more precise?

    Speakers:

  • Real Time Advertising
    Real Time Advertising
    How the use of data and technology help make decisions in real time as well as the importance of personalisation

    Speakers:

  • Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    11:30

    Speakers:

  • The new wave of AR & VR innovation: immersive storytelling and beyond
    The new wave of AR & VR innovation: immersive storytelling and beyond
    12:10

    Speakers:

  • Machines can now understand emotions: using biometric AI to understand your audience
    Machines can now understand emotions: using biometric AI to understand your audience
    12:25
    Why are we more likely to eat an unhealthy cookie if it has a cute face iced on it? The truth is that the vast majority of decision making is done on an automatic, subconscious and emotional level. Drawing on behaviour science, Jing will discuss the animal brain versus the conscious brain, and how our subconscious is affected by the environment.

    Speakers:

  • The ethical change that’s needed in adtech
    The ethical change that’s needed in adtech
    12:20
    The industry has jumped on the word ‘transparency’ when talking about digital media as a way of proving it has an ethical heart. But the meaning and importance of the word has become diluted and generalised. Until transparency is rewarded, bad practices will continue. We must change our core business values and behaviours in order to see a change happen. If we want a healthy ad supported digital ecosystem, then transparent and ethical practices must become the standard.

    Speakers:

  • Analyzing in-housing v outsourcing- latest models and challenges
    Analyzing in-housing v outsourcing- latest models and challenges
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • The art & science of personalised ad experiences
    The art & science of personalised ad experiences
    14:30
    You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. Learn about:
    • The role of data-driven creative strategies
    • How brands have personalised their creatives
    • Adobe’s vision for seamless integrations between creative and marketing tools.

    Speakers:

  • Uncovering the power of place
    Uncovering the power of place
    14:30
    Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world. Come and experience what can be achieved when you build off something real.

    Speakers:

  • The modern customer is persuaded to purchase from a brand with a social purpose
    The modern customer is persuaded to purchase from a brand with a social purpose

    Speakers:

  • Modern interaction: what can marketers learn to apply AI effectively
    Modern interaction: what can marketers learn to apply AI effectively
    15:05
    The demonstrable growth of challenger brands in the beauty industry begged the question - can a heritage brand maintain its relevance in a rapidly changing market? Through proprietary research, we set out to quantify the relationship between challenger behaviours and purchase intent, and whether an established brand has the right to play in this space. Our findings led to a shift in strategy across key Estee Lauder Companies brands, with SmashBox beauty leading the way, transforming its approach to tech first with the launch of the hugely successful SmashBOT.

    Speakers:

  • The future of digital marketing: putting the consumer first
    The future of digital marketing: putting the consumer first
    15:40
    The past decade has seen enormous growth in the presence of digital media in consumers’ lives.  This growth is unfortunately increasingly accompanied by consumer distrust of the digital eco-system, annoyance at the ways in which marketing is conducted and tune out from media.  The future of marketing relies on putting the consumer first by leveraging technology, marketing practice and thoughtful handling of data in order to re-establish a positive relationship between media and the consumer.

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Stress management and mindfulness in the workplace: rip all the benefits
    Stress management and mindfulness in the workplace: rip all the benefits
    9:30

    Speakers:

  • The new world of social influence and emerging communications platforms
    The new world of social influence and emerging communications platforms
    How to keep up, understand and master a constantly-evolving industry by optimizing the conversation?

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    14:00

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    14:00

    Speakers:

  • Introduction to day two of the Festival
    Introduction to day two of the Festival
    09:10 Thursday 23 May
    Join Festival of Media’s CEO, Jeremy King, for an introduction to exciting DAY 2.

    Speakers:

  • Introduction to the Festival
    Introduction to the Festival
    09:10 Wednesday 22 May
    The media industry has started to undergo a disruptive transformation at the hands of technology and at the heart of purpose. Join the Festival of Media’s CEO, Jeremy King, to get an insight on the Festival before the start of DAY 1.

    Speakers:

  • #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    09:15 Wednesday 22 May
    Jeentendr Sehdev, author of the New York Times’ bestseller “The Kim Kardashian Principle” will share with us on stage the six principles of SELFIE: surprise, expose, lead, flaws, intimate and execute. In this new #unfiltered world, how do we draw the line between what’s accepted and what is not?

    Speaker: Jeentendr Sehdev,  New York Times bestselling author and celebrity branding authority 

    Speakers:

  • Raising Awareness Take 1: Let’s talk about mental health
    Raising Awareness Take 1: Let’s talk about mental health
    09:15 Thursday 23 May
    In the UK, 1 in 4 people will experience a mental health problem each year. Suicide, a wholly preventable death, is the leading cause of death among men under 45. While opening day 2, Poorna Bell will help us deconstruct the myth around mental health and teach us how brands and media agencies can help modernising the role of men and women in society and loosening up gender roles.

    Speaker: Poorna Bell, Award Winning Journalist and Author

    Speakers:

  • The Braver and Bolder conversation
    The Braver and Bolder conversation
    09:50 Wednesday 22 May
    Following last year’s session success, Gemma Greaves will continue to ask the right questions to a brand representative to create an even braver and bolder conversation. This year join her and Ellie Norman, Head of Marketing from Formula 1 for one of the most exciting session at the Festival.

    Speakers: Gemma Greaves, Chief Executive, The Marketing Society & Ellie Norman, Head of Marketing, Formula 1

    Speakers:

  • Raising Awareness Take 2: Bolstering Disability Inclusion
    Raising Awareness Take 2: Bolstering Disability Inclusion
    09:50 Thursday 23 May
    How is the disability panorama in the workplace looking like for the media and ad industry? Following last year presentation, an updated version of what companies, brands and agencies are doing and not doing will be discussed. During this session, our motivational speakers will work on removing misconceptions surrounding disability in a fun, interactive and entertaining way. Are you part of the change?

    Speakers: Sam Phillips, CMO, Omnicom Media Group UK & Stacey Stockwell, A.O. DIP (Autism Awareness) Musical Theatre/Performance Signer Deaf-blind Communicator-guide

    Speakers:

  • Fire your CMO: Learn from the success of D2C brands…or else!
    Fire your CMO: Learn from the success of D2C brands…or else!
    10:25 Thursday 23 May
    The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.

    Speaker: Terence Kawaja, CEO and Founder, LUMA

    Speakers:

  • The ultimate mission: ending modern slavery while making chocolate
    The ultimate mission: ending modern slavery while making chocolate
    10:25 Wednesday 22 May
    While it is well known that most of the world's cocoa supply to make chocolate comes from farms in West Africa, it is quite shocking to know that these farms enslave people and keep them in a poverty trap. Equally disturbing it is to acknowledge that all this is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible.Since its conception, Tony’s Chocolonely has had one major goal: to change that, because you can still enjoy chocolate and care about people, right?

    Speaker: Pascal van Ham, Head of Marketing, Tony's Chocolonely

    Speakers:

  • Break
    Break
    11:30 Main Stage

    Speakers:

  • Purpose, privacy and apps
    Purpose, privacy and apps
    11:00 Thursday 23 May
    How does a business create a successful consumer app, which protects privacy, delivers what its users want and understands the culture of privacy across all of its innovations? This session, led by Peter Sellis, Director of Product Management at Snap Inc, will explore the challenges of privacy, attracting advertisers and curating a successful business.

    Speaker: Peter Sellis, Director of Product Management, Snap Inc.

    Speakers:

  • Better faster, better faster
    Better faster, better faster
    11:55 Wednesday 22 May
    Global marketer, Ian Cairns directs every aspect of his marketing at speed. Join him in a frank conversation with Graham Brown to understand how companies like Just Eat navigate a media landscape, which is having to rapidly adapt to meet the impatient demands of today’s connected consumer. Fuelling this conversation will be the latest findings from the third iteration of MediaSense’s Media 2020 report, which is from qualitative and quantitative interviews with 250 senior marketers.

    Speakers: Ian Cairns, Global Performance Marketing Director, Just Eat & Graham Brown, Director and Co-Founder, MediaSense

    Speakers:

  • Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    11:55 Thursday 23 May
    When it comes to talking and acting on sustainability, we are missing a vital topic area – Media & Advertising. In this session, Robert Rakowitz, Global Media Director of Mars Inc will explain why sustainability should not stop at how we source and package our products and why it should extend into marketing, media, and advertising.

    Speakers: David Indo, CEO, ID Comms & Robert Rakowitz, Global Media Director, Mars

    Speakers:

  • Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    12:30 Wednesday 22 May
    In the streaming era, consumers have access to more content and digital experiences than ever before. And those experiences aren't just visual, as audio has taken center stage. The time is ripe for brands and advertisers to leverage the unique power of this exploding medium.

    Speaker: Richard Frankel, Creative Director, Spotify

    Speakers:

  • Analysing in-housing v outsourcing- latest models and challenges
    Analysing in-housing v outsourcing- latest models and challenges
    12:30 Thursday 23 May
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speaker: Ramsey McGrory, Chief Revenue Officer, Mediaocean & & Josep Hernandez, Sr. Director Media & Total Connections Planning, Pepsico & Marcella Bergamini, Integrated Projects, Media Solutions & Buying Senior Advisor, Danone ELN

    Speakers:

  • Lunch
    Lunch
    13:00 Main Stage
    Enjoy our complimentary delegate lunch

    Speakers:

  • Uncovered: the real story behind global media agencies and pitch opportunities
    Uncovered: the real story behind global media agencies and pitch opportunities
    14:00 Thursday 23 May
    Olivier Gauthier, Founder of COMvergence, will be sharing with us on stage his perspective on the global media agency industry and will be giving us insights on global pitches, moves and trends, billings rankings and market shares, agency acquisitions, and the 2018 global advertiser media spend & ranking.

    Speaker: Olivier Gauthier, Founder, COMvergence

    Speakers:

  • Coping with the complexities of the new media landscape
    Coping with the complexities of the new media landscape
    14:00 Wednesday 22 May
    From transparency to viewability and ANA discussions and in order to keep up with the latest trends of the new media landscape, join this panel discussion and find out what the future holds for the media and advertising world, why a company’s perspective and purpose shapes a business and how brands should behave to be able to succeed in 2020.

    Speakers: Kim Kadlec, SVP Global Marketing, VISA Inc., Nadine Karp McHugh, SVP Omni Media, L'ORÉAL, Oliver Maletz, Head of International Communication and Media Planning, Volkswagen, & Valentina Media Torrusio, CEE Data & Productivity Connections Manager, The Coca-Cola Company

    Speakers:

  • Content, Innovation & Sports Zones begin
    Content, Innovation & Sports Zones begin
    14:00 Main Stage
    Following the closure of the main stage, three zones will be taking place concurrently at the Festival. Attendees can choose between a content zone where contemporary topics will be discussed, an innovation zone where all things tech, data and futuristic will be presented and a sports zone where esports, sports marketing, and podcast sessions introducing industry celebrities will be staged.

    Speakers:

  • Esports: Why, how and what does it mean for brands?
    Esports: Why, how and what does it mean for brands?
    14:00
    This sessions aims to unlock and the power of esports for advertisers. Passion based marketing often delivers the best marketing messages, but how do advertisers use it successfully? What are the biggest challenges? What are buying in this space and why?

    Speaker: Glen Calvert, Commercial Director, Fnatic

    Speakers:

  • NextGen Storytelling at the Washington Post
    NextGen Storytelling at the Washington Post
    14:00 Wednesday 22 May
    The Washington Post is one of the most innovative companies in the world, leveraging technology for the benefit of journalists and readers alike. Core to this strategy is the use of AI and automation to transform the Post newsroom and tell stories in never-before-seen ways. Hear from Jeremy Gilbert, director of strategic initiatives, on how The Post is building and leveraging this technology to grow its readership and expand audience loyalty.

    Speaker: Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

    Speakers:

  • What are the seven film structures behind the greatest advertising campaigns?
    What are the seven film structures behind the greatest advertising campaigns?
    14:35 Wednesday 22 May
    Focusing on seven key movies this session will use them to explain the systematic and learnable storytelling structures behind the most effective advertising campaigns of all time. Join George Webster, Creative Director at HP Studios on this never-before-heard session.

    Speaker: George Webster, Creative Director, HP Studios

    Speakers:

  • Launch your ads like you launch your products
    Launch your ads like you launch your products
    14:35 Thursday 23 May
    Why is there such a lack of rigour in launching and ad when the stakes are as high as launching a new product? Jakob Stigler, co-founder of Mano, a danish inter-disciplinary group of strategic thinkers who connect brands with consumers, addresses the 5 orchestration principles that brands should adopt to achieve higher relevance in a hyper-competitive market. Together with Jonathan Lowth, Creative Director of Bang & Olufsen, they will be providing a best-in-class case of an internal work culture designed to eradicate siloed approaches and elevate creative and strategic thinking.

    Speakers: Jonathan Lowth, Creative Director, B&O & Jakob Stigler, Co-Founder, Mano

    Speakers:

  • Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    14:35 Wednesday 22 May
    Over the next five years, technology is going to completely transform the sports experience for fans. Louise Johnson, CEO at Fuse and Paul Kandel, Head of Strategy at Intel will discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock new revenue opportunities.

    Speakers: Paul Kandel, Head of Strategy, Intel & Louise Johnson, CEO, Fuse EMEA

    Speakers:

  • Want some GenZ attention?
    Want some GenZ attention?
    14:35 Wednesday 22 May
    Moderated by Anuj Dahiya, Global Digital Head of Mondelez, this panel discussion will explore the opportunities and challenges behind the huge success of smartphones mobile videos in gaining younger generations’ attention.

    Speaker: Anuj Dahiya, Global Digital Head, Mondelez Intl. & Rachel Morman, Group Head of Social, TUI

    Speakers:

  • The Restoring Trust – A Transparent Journey
    The Restoring Trust – A Transparent Journey
    15:10 Wednesday 22 May
    Stilled mired in controversy, debate, and denials, trust among brands and media agencies, amidst a murky ecosystem, continues to be threatened. Douglas Wood, a partner with Reed Smith LLP and General Counsel for the Association of National Advertiser, will moderate a panel on the work of the ANA’s newly established Trust Consortium. Join him in an exclusive discussion with Hasan Arik, Founder and CEO at Redmill Solutions, Sarah Mansfield, VP Global Media at Unilever and Cecilia Borglund, Global Media Manager at Volvo Cars.

    Speakers: Douglas Wood, Partner, Reed Smith & Hasan Arik, Founder and CEO, Redmill Solutions & Sarah Mansfield, VP Global Media, Unilever & Cecilia Borglund, Global Media Manager, Volvo Cars

    Speakers:

  • Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    15:10
    Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity.  Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in.  If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.

    Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment

    Speakers:

  • Global Video Trends: Building your brand with TV and YouTube
    Global Video Trends: Building your brand with TV and YouTube
    15:10 Wednesday 22 May
    When you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, new ways of programmatic buying, virtual reality, and its ability to adapt to all audiences… TV is still unrivalled! This session will analyse the biggest trends in Total Video, how those trends vary from Asia to Europe to America and explore how to take advantage of a new content ecosystem, from TV to YouTube.

    Speaker: Nicole Haman, Digital Sales Director, RTL Adconnect

    Speakers:

  • OTT: the new of way of watching and enjoying TV
    OTT: the new of way of watching and enjoying TV
    15:40 Wednesday 22 May
    Joanna Burton, VP European Strategy of Spotx will be moderating an exciting OTT discussion and will explore its future, consumer expectation, how to give viewers what they want and the growth of the OTT market.

    Speaker: Joanna Burton, VP European Strategy, Spotx

    Speakers:

  • Making a success of social impact: cultivating a unique approach to consumer engagement
    Making a success of social impact: cultivating a unique approach to consumer engagement
    16:15 Wednesday 22 May
    Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.

    Speaker: Paul Polizzotto, Founder and CEO, Givewith

    Speakers:

  • Unifying AdTech and MarTech to achieve customer-centricity
    Unifying AdTech and MarTech to achieve customer-centricity
    16:15
    How are the industry's most successful brands prioritising a unified infrastructure to improve customer experiences, reduce cost and increase revenue? Today's customer requires truly personalised experiences. Developing a better understanding of your audiences, uniting disparate data and inventory solutions, whilst eliminating media channel silos is the only way to achieve this. Find out how to take your advertising strategy from disparate exposures to connected advertising experiences.

    Speaker: Toccara Baker, Senior Product Marketing Manager, Adobe

    Speakers:

  • The Brand Resilience Concept
    The Brand Resilience Concept
    16:50 Wednesday 22 May
    Having been diagnosed with terminal brain cancer, Paddy Melville has experienced an awakening and has reached a major conclusion: happiness, confidence and the power of now are key areas to overcome traumatizing experiences, move on with life regardless of the situation, and have a purpose to look forward to. Join Paddy on this motivational talk to understand how to get right your personal brand, take care of yourself and those around you and live a happy and joyful life.

    Speaker: Paddy Melville, Motivational Speaker and Trainer and Founder, Melville Solutions

    Speakers:

  • How to be an effective global media director in 2019?
    How to be an effective global media director in 2019?
    17:25 Wednesday 22 May
    What does it take to be an effective media director in a complex and fast-moving media industry? The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change. How do the most successful media directors navigate this challenge to find success for their companies? Join Tom Denford from ID Comms and Xenia Olajosova, Global Director of Media and Online Marketing at Duracell to learn their secrets for being a highly effective media leader within large global marketing organizations in a complex digital age.

    Speaker: Tom Denford, CEO, North America, ID Comms & Xenia Olajosova, Global Director of Media and Online Marketing, Duracell

    Speakers:

  • Let’s Celebrate! Happy Hour by Teads
    Let’s Celebrate! Happy Hour by Teads
    18:00 Wednesday 22 May
    To celebrate the Festival in style we like to ensure all our delegates can unwind and relax with ‘happy hour’ drinks.

    Speakers:

  • Awards Ceremony
    Awards Ceremony
    19:30 Wednesday 22 May
    The region’s most senior marketing and media executives from all corners of the industry devote their time to the judging process for The Festival of Media Global Awards.

    Speakers:

  • test
    test
    8:00
    test

    Speakers:

  • Artificial Intelligence and Faceless Computing via Voice Recognition
    Artificial Intelligence and Faceless Computing via Voice Recognition
    What could this technology look like in the future? How will it change the way we interact and build tech?

    Speakers:

  • The power of live online videos
    The power of live online videos
    Reaching young, traditional ad-resistant audiences and successfully interacting with Millennials and the Gen Z.

    Speakers:

  • Sports not so new frontier, the Podcast.
    Sports not so new frontier, the Podcast.
    Podcasts have been around for more than a decade, but they are this year’s ‘content’ just why, how and do brands use them as part of their marketing campaigns?

    Speakers:

  • Emotive, authentic, alluring and live
    Emotive, authentic, alluring and live
    Sports entertainment is the saviour of TV advertising and we can prove it. The Super Bowl, The World Cup Final and the Olympics are just three of the events that prove TV advertising is very much alive and kicking.

    Speakers:

  • Navigating the pitfalls of rights?
    Navigating the pitfalls of rights?
    How do brands navigate the role of rights and shareholders to engage with consumers in live events in sport and music?

    Speakers:

  • Adapting for the new media landscape.
    Adapting for the new media landscape.
    How do traditional broadcasters protect their revenue models and continue to attract brands to sponsor their events?

    Speakers:

  • Don’t you forget about me: Content and native marketing are too important to dismiss in 2019
    Don’t you forget about me:  Content and native marketing are too important to dismiss in 2019
    Thursday 23 May
    Storytelling has become the new buzz word in media over the last 12 months, but just a few years ago it was native and content marketing. It’s time to remember how the latter are one of the key drivers in capturing consumer’s attention in the new media landscape.

    Speakers:

  • TBC
    TBC
    Thursday 23 May

    Speakers:

  • Welcome Drinks Reception – Networking in the 21st Century
    Welcome Drinks Reception – Networking in the 21st Century
    18:00 - 20:00
    Join us on the 8th floor of the Cavalieri Hotel to enjoy the best views Rome has to offer

    To establish strong and long-lasting relationships in the 21st Century, learning new networking practices are paramount. For the first time at Festival of Media Global, an exclusive and engaging session on how to share ideas, inspire, mentor, coach and support each other will be taking place during the official Festival Welcome Reception. We are collaborating with Lottie Unwin, Founder of The Copy Club in London, to create an amazing introduction to the event which aims to improve understanding of trending networking practices.

    Speakers:

  • New-school TV and the power of data to make addressable TV a reality
    New-school TV and the power of data to make addressable TV a reality
    How to make TV advertising smarter, more relevant and more precise?

    Speakers:

  • Real Time Advertising
    Real Time Advertising
    How the use of data and technology help make decisions in real time as well as the importance of personalisation

    Speakers:

  • Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    11:30

    Speakers:

  • The new wave of AR & VR innovation: immersive storytelling and beyond
    The new wave of AR & VR innovation: immersive storytelling and beyond
    12:10

    Speakers:

  • Machines can now understand emotions: using biometric AI to understand your audience
    Machines can now understand emotions: using biometric AI to understand your audience
    12:25
    Why are we more likely to eat an unhealthy cookie if it has a cute face iced on it? The truth is that the vast majority of decision making is done on an automatic, subconscious and emotional level. Drawing on behaviour science, Jing will discuss the animal brain versus the conscious brain, and how our subconscious is affected by the environment.

    Speakers:

  • The ethical change that’s needed in adtech
    The ethical change that’s needed in adtech
    12:20
    The industry has jumped on the word ‘transparency’ when talking about digital media as a way of proving it has an ethical heart. But the meaning and importance of the word has become diluted and generalised. Until transparency is rewarded, bad practices will continue. We must change our core business values and behaviours in order to see a change happen. If we want a healthy ad supported digital ecosystem, then transparent and ethical practices must become the standard.

    Speakers:

  • Analyzing in-housing v outsourcing- latest models and challenges
    Analyzing in-housing v outsourcing- latest models and challenges
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • The art & science of personalised ad experiences
    The art & science of personalised ad experiences
    14:30
    You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. Learn about:
    • The role of data-driven creative strategies
    • How brands have personalised their creatives
    • Adobe’s vision for seamless integrations between creative and marketing tools.

    Speakers:

  • Uncovering the power of place
    Uncovering the power of place
    14:30
    Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world. Come and experience what can be achieved when you build off something real.

    Speakers:

  • The modern customer is persuaded to purchase from a brand with a social purpose
    The modern customer is persuaded to purchase from a brand with a social purpose

    Speakers:

  • Modern interaction: what can marketers learn to apply AI effectively
    Modern interaction: what can marketers learn to apply AI effectively
    15:05
    The demonstrable growth of challenger brands in the beauty industry begged the question - can a heritage brand maintain its relevance in a rapidly changing market? Through proprietary research, we set out to quantify the relationship between challenger behaviours and purchase intent, and whether an established brand has the right to play in this space. Our findings led to a shift in strategy across key Estee Lauder Companies brands, with SmashBox beauty leading the way, transforming its approach to tech first with the launch of the hugely successful SmashBOT.

    Speakers:

  • The future of digital marketing: putting the consumer first
    The future of digital marketing: putting the consumer first
    15:40
    The past decade has seen enormous growth in the presence of digital media in consumers’ lives.  This growth is unfortunately increasingly accompanied by consumer distrust of the digital eco-system, annoyance at the ways in which marketing is conducted and tune out from media.  The future of marketing relies on putting the consumer first by leveraging technology, marketing practice and thoughtful handling of data in order to re-establish a positive relationship between media and the consumer.

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Stress management and mindfulness in the workplace: rip all the benefits
    Stress management and mindfulness in the workplace: rip all the benefits
    9:30

    Speakers:

  • The new world of social influence and emerging communications platforms
    The new world of social influence and emerging communications platforms
    How to keep up, understand and master a constantly-evolving industry by optimizing the conversation?

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    14:00

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    14:00

    Speakers:

  • Introduction to day two of the Festival
    Introduction to day two of the Festival
    09:10 Thursday 23 May
    Join Festival of Media’s CEO, Jeremy King, for an introduction to exciting DAY 2.

    Speakers:

  • Introduction to the Festival
    Introduction to the Festival
    09:10 Wednesday 22 May
    The media industry has started to undergo a disruptive transformation at the hands of technology and at the heart of purpose. Join the Festival of Media’s CEO, Jeremy King, to get an insight on the Festival before the start of DAY 1.

    Speakers:

  • #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    09:15 Wednesday 22 May
    Jeentendr Sehdev, author of the New York Times’ bestseller “The Kim Kardashian Principle” will share with us on stage the six principles of SELFIE: surprise, expose, lead, flaws, intimate and execute. In this new #unfiltered world, how do we draw the line between what’s accepted and what is not?

    Speaker: Jeentendr Sehdev,  New York Times bestselling author and celebrity branding authority 

    Speakers:

  • Raising Awareness Take 1: Let’s talk about mental health
    Raising Awareness Take 1: Let’s talk about mental health
    09:15 Thursday 23 May
    In the UK, 1 in 4 people will experience a mental health problem each year. Suicide, a wholly preventable death, is the leading cause of death among men under 45. While opening day 2, Poorna Bell will help us deconstruct the myth around mental health and teach us how brands and media agencies can help modernising the role of men and women in society and loosening up gender roles.

    Speaker: Poorna Bell, Award Winning Journalist and Author

    Speakers:

  • The Braver and Bolder conversation
    The Braver and Bolder conversation
    09:50 Wednesday 22 May
    Following last year’s session success, Gemma Greaves will continue to ask the right questions to a brand representative to create an even braver and bolder conversation. This year join her and Ellie Norman, Head of Marketing from Formula 1 for one of the most exciting session at the Festival.

    Speakers: Gemma Greaves, Chief Executive, The Marketing Society & Ellie Norman, Head of Marketing, Formula 1

    Speakers:

  • Raising Awareness Take 2: Bolstering Disability Inclusion
    Raising Awareness Take 2: Bolstering Disability Inclusion
    09:50 Thursday 23 May
    How is the disability panorama in the workplace looking like for the media and ad industry? Following last year presentation, an updated version of what companies, brands and agencies are doing and not doing will be discussed. During this session, our motivational speakers will work on removing misconceptions surrounding disability in a fun, interactive and entertaining way. Are you part of the change?

    Speakers: Sam Phillips, CMO, Omnicom Media Group UK & Stacey Stockwell, A.O. DIP (Autism Awareness) Musical Theatre/Performance Signer Deaf-blind Communicator-guide

    Speakers:

  • Fire your CMO: Learn from the success of D2C brands…or else!
    Fire your CMO: Learn from the success of D2C brands…or else!
    10:25 Thursday 23 May
    The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.

    Speaker: Terence Kawaja, CEO and Founder, LUMA

    Speakers:

  • The ultimate mission: ending modern slavery while making chocolate
    The ultimate mission: ending modern slavery while making chocolate
    10:25 Wednesday 22 May
    While it is well known that most of the world's cocoa supply to make chocolate comes from farms in West Africa, it is quite shocking to know that these farms enslave people and keep them in a poverty trap. Equally disturbing it is to acknowledge that all this is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible.Since its conception, Tony’s Chocolonely has had one major goal: to change that, because you can still enjoy chocolate and care about people, right?

    Speaker: Pascal van Ham, Head of Marketing, Tony's Chocolonely

    Speakers:

  • Break
    Break
    11:30 Main Stage

    Speakers:

  • Purpose, privacy and apps
    Purpose, privacy and apps
    11:00 Thursday 23 May
    How does a business create a successful consumer app, which protects privacy, delivers what its users want and understands the culture of privacy across all of its innovations? This session, led by Peter Sellis, Director of Product Management at Snap Inc, will explore the challenges of privacy, attracting advertisers and curating a successful business.

    Speaker: Peter Sellis, Director of Product Management, Snap Inc.

    Speakers:

  • Better faster, better faster
    Better faster, better faster
    11:55 Wednesday 22 May
    Global marketer, Ian Cairns directs every aspect of his marketing at speed. Join him in a frank conversation with Graham Brown to understand how companies like Just Eat navigate a media landscape, which is having to rapidly adapt to meet the impatient demands of today’s connected consumer. Fuelling this conversation will be the latest findings from the third iteration of MediaSense’s Media 2020 report, which is from qualitative and quantitative interviews with 250 senior marketers.

    Speakers: Ian Cairns, Global Performance Marketing Director, Just Eat & Graham Brown, Director and Co-Founder, MediaSense

    Speakers:

  • Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    11:55 Thursday 23 May
    When it comes to talking and acting on sustainability, we are missing a vital topic area – Media & Advertising. In this session, Robert Rakowitz, Global Media Director of Mars Inc will explain why sustainability should not stop at how we source and package our products and why it should extend into marketing, media, and advertising.

    Speakers: David Indo, CEO, ID Comms & Robert Rakowitz, Global Media Director, Mars

    Speakers:

  • Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    12:30 Wednesday 22 May
    In the streaming era, consumers have access to more content and digital experiences than ever before. And those experiences aren't just visual, as audio has taken center stage. The time is ripe for brands and advertisers to leverage the unique power of this exploding medium.

    Speaker: Richard Frankel, Creative Director, Spotify

    Speakers:

  • Analysing in-housing v outsourcing- latest models and challenges
    Analysing in-housing v outsourcing- latest models and challenges
    12:30 Thursday 23 May
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speaker: Ramsey McGrory, Chief Revenue Officer, Mediaocean & & Josep Hernandez, Sr. Director Media & Total Connections Planning, Pepsico & Marcella Bergamini, Integrated Projects, Media Solutions & Buying Senior Advisor, Danone ELN

    Speakers:

  • Lunch
    Lunch
    13:00 Main Stage
    Enjoy our complimentary delegate lunch

    Speakers:

  • Uncovered: the real story behind global media agencies and pitch opportunities
    Uncovered: the real story behind global media agencies and pitch opportunities
    14:00 Thursday 23 May
    Olivier Gauthier, Founder of COMvergence, will be sharing with us on stage his perspective on the global media agency industry and will be giving us insights on global pitches, moves and trends, billings rankings and market shares, agency acquisitions, and the 2018 global advertiser media spend & ranking.

    Speaker: Olivier Gauthier, Founder, COMvergence

    Speakers:

  • Coping with the complexities of the new media landscape
    Coping with the complexities of the new media landscape
    14:00 Wednesday 22 May
    From transparency to viewability and ANA discussions and in order to keep up with the latest trends of the new media landscape, join this panel discussion and find out what the future holds for the media and advertising world, why a company’s perspective and purpose shapes a business and how brands should behave to be able to succeed in 2020.

    Speakers: Kim Kadlec, SVP Global Marketing, VISA Inc., Nadine Karp McHugh, SVP Omni Media, L'ORÉAL, Oliver Maletz, Head of International Communication and Media Planning, Volkswagen, & Valentina Media Torrusio, CEE Data & Productivity Connections Manager, The Coca-Cola Company

    Speakers:

  • Content, Innovation & Sports Zones begin
    Content, Innovation & Sports Zones begin
    14:00 Main Stage
    Following the closure of the main stage, three zones will be taking place concurrently at the Festival. Attendees can choose between a content zone where contemporary topics will be discussed, an innovation zone where all things tech, data and futuristic will be presented and a sports zone where esports, sports marketing, and podcast sessions introducing industry celebrities will be staged.

    Speakers:

  • Esports: Why, how and what does it mean for brands?
    Esports: Why, how and what does it mean for brands?
    14:00
    This sessions aims to unlock and the power of esports for advertisers. Passion based marketing often delivers the best marketing messages, but how do advertisers use it successfully? What are the biggest challenges? What are buying in this space and why?

    Speaker: Glen Calvert, Commercial Director, Fnatic

    Speakers:

  • NextGen Storytelling at the Washington Post
    NextGen Storytelling at the Washington Post
    14:00 Wednesday 22 May
    The Washington Post is one of the most innovative companies in the world, leveraging technology for the benefit of journalists and readers alike. Core to this strategy is the use of AI and automation to transform the Post newsroom and tell stories in never-before-seen ways. Hear from Jeremy Gilbert, director of strategic initiatives, on how The Post is building and leveraging this technology to grow its readership and expand audience loyalty.

    Speaker: Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

    Speakers:

  • What are the seven film structures behind the greatest advertising campaigns?
    What are the seven film structures behind the greatest advertising campaigns?
    14:35 Wednesday 22 May
    Focusing on seven key movies this session will use them to explain the systematic and learnable storytelling structures behind the most effective advertising campaigns of all time. Join George Webster, Creative Director at HP Studios on this never-before-heard session.

    Speaker: George Webster, Creative Director, HP Studios

    Speakers:

  • Launch your ads like you launch your products
    Launch your ads like you launch your products
    14:35 Thursday 23 May
    Why is there such a lack of rigour in launching and ad when the stakes are as high as launching a new product? Jakob Stigler, co-founder of Mano, a danish inter-disciplinary group of strategic thinkers who connect brands with consumers, addresses the 5 orchestration principles that brands should adopt to achieve higher relevance in a hyper-competitive market. Together with Jonathan Lowth, Creative Director of Bang & Olufsen, they will be providing a best-in-class case of an internal work culture designed to eradicate siloed approaches and elevate creative and strategic thinking.

    Speakers: Jonathan Lowth, Creative Director, B&O & Jakob Stigler, Co-Founder, Mano

    Speakers:

  • Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    14:35 Wednesday 22 May
    Over the next five years, technology is going to completely transform the sports experience for fans. Louise Johnson, CEO at Fuse and Paul Kandel, Head of Strategy at Intel will discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock new revenue opportunities.

    Speakers: Paul Kandel, Head of Strategy, Intel & Louise Johnson, CEO, Fuse EMEA

    Speakers:

  • Want some GenZ attention?
    Want some GenZ attention?
    14:35 Wednesday 22 May
    Moderated by Anuj Dahiya, Global Digital Head of Mondelez, this panel discussion will explore the opportunities and challenges behind the huge success of smartphones mobile videos in gaining younger generations’ attention.

    Speaker: Anuj Dahiya, Global Digital Head, Mondelez Intl. & Rachel Morman, Group Head of Social, TUI

    Speakers:

  • The Restoring Trust – A Transparent Journey
    The Restoring Trust – A Transparent Journey
    15:10 Wednesday 22 May
    Stilled mired in controversy, debate, and denials, trust among brands and media agencies, amidst a murky ecosystem, continues to be threatened. Douglas Wood, a partner with Reed Smith LLP and General Counsel for the Association of National Advertiser, will moderate a panel on the work of the ANA’s newly established Trust Consortium. Join him in an exclusive discussion with Hasan Arik, Founder and CEO at Redmill Solutions, Sarah Mansfield, VP Global Media at Unilever and Cecilia Borglund, Global Media Manager at Volvo Cars.

    Speakers: Douglas Wood, Partner, Reed Smith & Hasan Arik, Founder and CEO, Redmill Solutions & Sarah Mansfield, VP Global Media, Unilever & Cecilia Borglund, Global Media Manager, Volvo Cars

    Speakers:

  • Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    15:10
    Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity.  Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in.  If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.

    Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment

    Speakers:

  • Global Video Trends: Building your brand with TV and YouTube
    Global Video Trends: Building your brand with TV and YouTube
    15:10 Wednesday 22 May
    When you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, new ways of programmatic buying, virtual reality, and its ability to adapt to all audiences… TV is still unrivalled! This session will analyse the biggest trends in Total Video, how those trends vary from Asia to Europe to America and explore how to take advantage of a new content ecosystem, from TV to YouTube.

    Speaker: Nicole Haman, Digital Sales Director, RTL Adconnect

    Speakers:

  • OTT: the new of way of watching and enjoying TV
    OTT: the new of way of watching and enjoying TV
    15:40 Wednesday 22 May
    Joanna Burton, VP European Strategy of Spotx will be moderating an exciting OTT discussion and will explore its future, consumer expectation, how to give viewers what they want and the growth of the OTT market.

    Speaker: Joanna Burton, VP European Strategy, Spotx

    Speakers:

  • Making a success of social impact: cultivating a unique approach to consumer engagement
    Making a success of social impact: cultivating a unique approach to consumer engagement
    16:15 Wednesday 22 May
    Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.

    Speaker: Paul Polizzotto, Founder and CEO, Givewith

    Speakers:

  • Unifying AdTech and MarTech to achieve customer-centricity
    Unifying AdTech and MarTech to achieve customer-centricity
    16:15
    How are the industry's most successful brands prioritising a unified infrastructure to improve customer experiences, reduce cost and increase revenue? Today's customer requires truly personalised experiences. Developing a better understanding of your audiences, uniting disparate data and inventory solutions, whilst eliminating media channel silos is the only way to achieve this. Find out how to take your advertising strategy from disparate exposures to connected advertising experiences.

    Speaker: Toccara Baker, Senior Product Marketing Manager, Adobe

    Speakers:

  • The Brand Resilience Concept
    The Brand Resilience Concept
    16:50 Wednesday 22 May
    Having been diagnosed with terminal brain cancer, Paddy Melville has experienced an awakening and has reached a major conclusion: happiness, confidence and the power of now are key areas to overcome traumatizing experiences, move on with life regardless of the situation, and have a purpose to look forward to. Join Paddy on this motivational talk to understand how to get right your personal brand, take care of yourself and those around you and live a happy and joyful life.

    Speaker: Paddy Melville, Motivational Speaker and Trainer and Founder, Melville Solutions

    Speakers:

  • How to be an effective global media director in 2019?
    How to be an effective global media director in 2019?
    17:25 Wednesday 22 May
    What does it take to be an effective media director in a complex and fast-moving media industry? The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change. How do the most successful media directors navigate this challenge to find success for their companies? Join Tom Denford from ID Comms and Xenia Olajosova, Global Director of Media and Online Marketing at Duracell to learn their secrets for being a highly effective media leader within large global marketing organizations in a complex digital age.

    Speaker: Tom Denford, CEO, North America, ID Comms & Xenia Olajosova, Global Director of Media and Online Marketing, Duracell

    Speakers:

  • Let’s Celebrate! Happy Hour by Teads
    Let’s Celebrate! Happy Hour by Teads
    18:00 Wednesday 22 May
    To celebrate the Festival in style we like to ensure all our delegates can unwind and relax with ‘happy hour’ drinks.

    Speakers:

  • Awards Ceremony
    Awards Ceremony
    19:30 Wednesday 22 May
    The region’s most senior marketing and media executives from all corners of the industry devote their time to the judging process for The Festival of Media Global Awards.

    Speakers:

  • test
    test
    8:00
    test

    Speakers:

  • Artificial Intelligence and Faceless Computing via Voice Recognition
    Artificial Intelligence and Faceless Computing via Voice Recognition
    What could this technology look like in the future? How will it change the way we interact and build tech?

    Speakers:

  • The power of live online videos
    The power of live online videos
    Reaching young, traditional ad-resistant audiences and successfully interacting with Millennials and the Gen Z.

    Speakers:

  • Sports not so new frontier, the Podcast.
    Sports not so new frontier, the Podcast.
    Podcasts have been around for more than a decade, but they are this year’s ‘content’ just why, how and do brands use them as part of their marketing campaigns?

    Speakers:

  • Emotive, authentic, alluring and live
    Emotive, authentic, alluring and live
    Sports entertainment is the saviour of TV advertising and we can prove it. The Super Bowl, The World Cup Final and the Olympics are just three of the events that prove TV advertising is very much alive and kicking.

    Speakers:

  • Navigating the pitfalls of rights?
    Navigating the pitfalls of rights?
    How do brands navigate the role of rights and shareholders to engage with consumers in live events in sport and music?

    Speakers:

  • Adapting for the new media landscape.
    Adapting for the new media landscape.
    How do traditional broadcasters protect their revenue models and continue to attract brands to sponsor their events?

    Speakers:

  • Don’t you forget about me: Content and native marketing are too important to dismiss in 2019
    Don’t you forget about me:  Content and native marketing are too important to dismiss in 2019
    Thursday 23 May
    Storytelling has become the new buzz word in media over the last 12 months, but just a few years ago it was native and content marketing. It’s time to remember how the latter are one of the key drivers in capturing consumer’s attention in the new media landscape.

    Speakers:

  • TBC
    TBC
    Thursday 23 May

    Speakers:

  • Welcome Drinks Reception – Networking in the 21st Century
    Welcome Drinks Reception – Networking in the 21st Century
    18:00 - 20:00
    Join us on the 8th floor of the Cavalieri Hotel to enjoy the best views Rome has to offer

    To establish strong and long-lasting relationships in the 21st Century, learning new networking practices are paramount. For the first time at Festival of Media Global, an exclusive and engaging session on how to share ideas, inspire, mentor, coach and support each other will be taking place during the official Festival Welcome Reception. We are collaborating with Lottie Unwin, Founder of The Copy Club in London, to create an amazing introduction to the event which aims to improve understanding of trending networking practices.

    Speakers:

  • New-school TV and the power of data to make addressable TV a reality
    New-school TV and the power of data to make addressable TV a reality
    How to make TV advertising smarter, more relevant and more precise?

    Speakers:

  • Real Time Advertising
    Real Time Advertising
    How the use of data and technology help make decisions in real time as well as the importance of personalisation

    Speakers:

  • Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    Measurement tools, data and beyond: brand safety, viewability and media effectiveness
    11:30

    Speakers:

  • The new wave of AR & VR innovation: immersive storytelling and beyond
    The new wave of AR & VR innovation: immersive storytelling and beyond
    12:10

    Speakers:

  • Machines can now understand emotions: using biometric AI to understand your audience
    Machines can now understand emotions: using biometric AI to understand your audience
    12:25
    Why are we more likely to eat an unhealthy cookie if it has a cute face iced on it? The truth is that the vast majority of decision making is done on an automatic, subconscious and emotional level. Drawing on behaviour science, Jing will discuss the animal brain versus the conscious brain, and how our subconscious is affected by the environment.

    Speakers:

  • The ethical change that’s needed in adtech
    The ethical change that’s needed in adtech
    12:20
    The industry has jumped on the word ‘transparency’ when talking about digital media as a way of proving it has an ethical heart. But the meaning and importance of the word has become diluted and generalised. Until transparency is rewarded, bad practices will continue. We must change our core business values and behaviours in order to see a change happen. If we want a healthy ad supported digital ecosystem, then transparent and ethical practices must become the standard.

    Speakers:

  • Analyzing in-housing v outsourcing- latest models and challenges
    Analyzing in-housing v outsourcing- latest models and challenges
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • The art & science of personalised ad experiences
    The art & science of personalised ad experiences
    14:30
    You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalised campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. Learn about:
    • The role of data-driven creative strategies
    • How brands have personalised their creatives
    • Adobe’s vision for seamless integrations between creative and marketing tools.

    Speakers:

  • Uncovering the power of place
    Uncovering the power of place
    14:30
    Location has evolved way beyond the ‘nearby free coffee mobile voucher’ analogy! In this session, you will discover 5 ways in how location is revolutionising the marketing strategy; from uncovering intelligent insight, to new ways to reach relevant audiences, to redefining how we buy digital when there is proven impact in the real world. Come and experience what can be achieved when you build off something real.

    Speakers:

  • The modern customer is persuaded to purchase from a brand with a social purpose
    The modern customer is persuaded to purchase from a brand with a social purpose

    Speakers:

  • Modern interaction: what can marketers learn to apply AI effectively
    Modern interaction: what can marketers learn to apply AI effectively
    15:05
    The demonstrable growth of challenger brands in the beauty industry begged the question - can a heritage brand maintain its relevance in a rapidly changing market? Through proprietary research, we set out to quantify the relationship between challenger behaviours and purchase intent, and whether an established brand has the right to play in this space. Our findings led to a shift in strategy across key Estee Lauder Companies brands, with SmashBox beauty leading the way, transforming its approach to tech first with the launch of the hugely successful SmashBOT.

    Speakers:

  • The future of digital marketing: putting the consumer first
    The future of digital marketing: putting the consumer first
    15:40
    The past decade has seen enormous growth in the presence of digital media in consumers’ lives.  This growth is unfortunately increasingly accompanied by consumer distrust of the digital eco-system, annoyance at the ways in which marketing is conducted and tune out from media.  The future of marketing relies on putting the consumer first by leveraging technology, marketing practice and thoughtful handling of data in order to re-establish a positive relationship between media and the consumer.

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Afternoon Break
    Afternoon Break
    16:10

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Sessions continue on the Mainstage
    Sessions continue on the Mainstage
    16:30

    Speakers:

  • Stress management and mindfulness in the workplace: rip all the benefits
    Stress management and mindfulness in the workplace: rip all the benefits
    9:30

    Speakers:

  • The new world of social influence and emerging communications platforms
    The new world of social influence and emerging communications platforms
    How to keep up, understand and master a constantly-evolving industry by optimizing the conversation?

    Speakers:

  • Morning Break
    Morning Break
    11:15

    Speakers:

  • Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    Relevance and context: where do big ideas come from? Getting deeper engagement with consumers with relatable content
    14:00

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Final Remarks and End of Festival
    Final Remarks and End of Festival
    15:45

    Speakers:

  • Lunch
    Lunch
    13:00

    Speakers:

  • Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    Sessions continue on the Future & Innovation Hub, Content & culture Hub and Control Centre Stages
    14:00

    Speakers:

  • Introduction to day two of the Festival
    Introduction to day two of the Festival
    09:10 Thursday 23 May
    Join Festival of Media’s CEO, Jeremy King, for an introduction to exciting DAY 2.

    Speakers:

  • Introduction to the Festival
    Introduction to the Festival
    09:10 Wednesday 22 May
    The media industry has started to undergo a disruptive transformation at the hands of technology and at the heart of purpose. Join the Festival of Media’s CEO, Jeremy King, to get an insight on the Festival before the start of DAY 1.

    Speakers:

  • #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    #Unfiltered: Transparency, Honesty and Authenticity in the social media era
    09:15 Wednesday 22 May
    Jeentendr Sehdev, author of the New York Times’ bestseller “The Kim Kardashian Principle” will share with us on stage the six principles of SELFIE: surprise, expose, lead, flaws, intimate and execute. In this new #unfiltered world, how do we draw the line between what’s accepted and what is not?

    Speaker: Jeentendr Sehdev,  New York Times bestselling author and celebrity branding authority 

    Speakers:

  • Raising Awareness Take 1: Let’s talk about mental health
    Raising Awareness Take 1: Let’s talk about mental health
    09:15 Thursday 23 May
    In the UK, 1 in 4 people will experience a mental health problem each year. Suicide, a wholly preventable death, is the leading cause of death among men under 45. While opening day 2, Poorna Bell will help us deconstruct the myth around mental health and teach us how brands and media agencies can help modernising the role of men and women in society and loosening up gender roles.

    Speaker: Poorna Bell, Award Winning Journalist and Author

    Speakers:

  • The Braver and Bolder conversation
    The Braver and Bolder conversation
    09:50 Wednesday 22 May
    Following last year’s session success, Gemma Greaves will continue to ask the right questions to a brand representative to create an even braver and bolder conversation. This year join her and Ellie Norman, Head of Marketing from Formula 1 for one of the most exciting session at the Festival.

    Speakers: Gemma Greaves, Chief Executive, The Marketing Society & Ellie Norman, Head of Marketing, Formula 1

    Speakers:

  • Raising Awareness Take 2: Bolstering Disability Inclusion
    Raising Awareness Take 2: Bolstering Disability Inclusion
    09:50 Thursday 23 May
    How is the disability panorama in the workplace looking like for the media and ad industry? Following last year presentation, an updated version of what companies, brands and agencies are doing and not doing will be discussed. During this session, our motivational speakers will work on removing misconceptions surrounding disability in a fun, interactive and entertaining way. Are you part of the change?

    Speakers: Sam Phillips, CMO, Omnicom Media Group UK & Stacey Stockwell, A.O. DIP (Autism Awareness) Musical Theatre/Performance Signer Deaf-blind Communicator-guide

    Speakers:

  • Fire your CMO: Learn from the success of D2C brands…or else!
    Fire your CMO: Learn from the success of D2C brands…or else!
    10:25 Thursday 23 May
    The much-heralded global success of disruptor Direct-to-Consumer (“D2C”) brands is not a fluke: they have a vastly different approach to marketing from CMO skills to tools deployed and incentives. It’s almost as if it’s too late for traditional marketers to reinvent themselves. Or is it? Find out from Terence Kawaja, CEO and Founder of Luma, if new approaches to design, customer service, media, data and technology can be learned or if it’s time to fire your CMO and start a fresh.

    Speaker: Terence Kawaja, CEO and Founder, LUMA

    Speakers:

  • The ultimate mission: ending modern slavery while making chocolate
    The ultimate mission: ending modern slavery while making chocolate
    10:25 Wednesday 22 May
    While it is well known that most of the world's cocoa supply to make chocolate comes from farms in West Africa, it is quite shocking to know that these farms enslave people and keep them in a poverty trap. Equally disturbing it is to acknowledge that all this is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible.Since its conception, Tony’s Chocolonely has had one major goal: to change that, because you can still enjoy chocolate and care about people, right?

    Speaker: Pascal van Ham, Head of Marketing, Tony's Chocolonely

    Speakers:

  • Break
    Break
    11:30 Main Stage

    Speakers:

  • Purpose, privacy and apps
    Purpose, privacy and apps
    11:00 Thursday 23 May
    How does a business create a successful consumer app, which protects privacy, delivers what its users want and understands the culture of privacy across all of its innovations? This session, led by Peter Sellis, Director of Product Management at Snap Inc, will explore the challenges of privacy, attracting advertisers and curating a successful business.

    Speaker: Peter Sellis, Director of Product Management, Snap Inc.

    Speakers:

  • Better faster, better faster
    Better faster, better faster
    11:55 Wednesday 22 May
    Global marketer, Ian Cairns directs every aspect of his marketing at speed. Join him in a frank conversation with Graham Brown to understand how companies like Just Eat navigate a media landscape, which is having to rapidly adapt to meet the impatient demands of today’s connected consumer. Fuelling this conversation will be the latest findings from the third iteration of MediaSense’s Media 2020 report, which is from qualitative and quantitative interviews with 250 senior marketers.

    Speakers: Ian Cairns, Global Performance Marketing Director, Just Eat & Graham Brown, Director and Co-Founder, MediaSense

    Speakers:

  • Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    Media Sustainability: Marketers’ responsibility for the long-term health of the global media industry
    11:55 Thursday 23 May
    When it comes to talking and acting on sustainability, we are missing a vital topic area – Media & Advertising. In this session, Robert Rakowitz, Global Media Director of Mars Inc will explain why sustainability should not stop at how we source and package our products and why it should extend into marketing, media, and advertising.

    Speakers: David Indo, CEO, ID Comms & Robert Rakowitz, Global Media Director, Mars

    Speakers:

  • Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    Surround Sound: Reaching the Next Generation in the Age of Streaming Audio
    12:30 Wednesday 22 May
    In the streaming era, consumers have access to more content and digital experiences than ever before. And those experiences aren't just visual, as audio has taken center stage. The time is ripe for brands and advertisers to leverage the unique power of this exploding medium.

    Speaker: Richard Frankel, Creative Director, Spotify

    Speakers:

  • Analysing in-housing v outsourcing- latest models and challenges
    Analysing in-housing v outsourcing- latest models and challenges
    12:30 Thursday 23 May
    The trend of ‘in-housing’ vs. outsourcing is a recognition by marketers that marketing is vital to driving sales and enterprise value, and that companies want to control the process and data involved across paid, earned and owned media.  The fragmentation of media and data, supply chain issues, legacy organizations, regulatory uncertainty and strained agency relationships make this challenging.  Join us for this exclusive panel to discuss how brands are thinking about taking parts of the process in-house, and what has to be true to be successful.

    Speaker: Ramsey McGrory, Chief Revenue Officer, Mediaocean & & Josep Hernandez, Sr. Director Media & Total Connections Planning, Pepsico & Marcella Bergamini, Integrated Projects, Media Solutions & Buying Senior Advisor, Danone ELN

    Speakers:

  • Lunch
    Lunch
    13:00 Main Stage
    Enjoy our complimentary delegate lunch

    Speakers:

  • Uncovered: the real story behind global media agencies and pitch opportunities
    Uncovered: the real story behind global media agencies and pitch opportunities
    14:00 Thursday 23 May
    Olivier Gauthier, Founder of COMvergence, will be sharing with us on stage his perspective on the global media agency industry and will be giving us insights on global pitches, moves and trends, billings rankings and market shares, agency acquisitions, and the 2018 global advertiser media spend & ranking.

    Speaker: Olivier Gauthier, Founder, COMvergence

    Speakers:

  • Coping with the complexities of the new media landscape
    Coping with the complexities of the new media landscape
    14:00 Wednesday 22 May
    From transparency to viewability and ANA discussions and in order to keep up with the latest trends of the new media landscape, join this panel discussion and find out what the future holds for the media and advertising world, why a company’s perspective and purpose shapes a business and how brands should behave to be able to succeed in 2020.

    Speakers: Kim Kadlec, SVP Global Marketing, VISA Inc., Nadine Karp McHugh, SVP Omni Media, L'ORÉAL, Oliver Maletz, Head of International Communication and Media Planning, Volkswagen, & Valentina Media Torrusio, CEE Data & Productivity Connections Manager, The Coca-Cola Company

    Speakers:

  • Content, Innovation & Sports Zones begin
    Content, Innovation & Sports Zones begin
    14:00 Main Stage
    Following the closure of the main stage, three zones will be taking place concurrently at the Festival. Attendees can choose between a content zone where contemporary topics will be discussed, an innovation zone where all things tech, data and futuristic will be presented and a sports zone where esports, sports marketing, and podcast sessions introducing industry celebrities will be staged.

    Speakers:

  • Esports: Why, how and what does it mean for brands?
    Esports: Why, how and what does it mean for brands?
    14:00
    This sessions aims to unlock and the power of esports for advertisers. Passion based marketing often delivers the best marketing messages, but how do advertisers use it successfully? What are the biggest challenges? What are buying in this space and why?

    Speaker: Glen Calvert, Commercial Director, Fnatic

    Speakers:

  • NextGen Storytelling at the Washington Post
    NextGen Storytelling at the Washington Post
    14:00 Wednesday 22 May
    The Washington Post is one of the most innovative companies in the world, leveraging technology for the benefit of journalists and readers alike. Core to this strategy is the use of AI and automation to transform the Post newsroom and tell stories in never-before-seen ways. Hear from Jeremy Gilbert, director of strategic initiatives, on how The Post is building and leveraging this technology to grow its readership and expand audience loyalty.

    Speaker: Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

    Speakers:

  • What are the seven film structures behind the greatest advertising campaigns?
    What are the seven film structures behind the greatest advertising campaigns?
    14:35 Wednesday 22 May
    Focusing on seven key movies this session will use them to explain the systematic and learnable storytelling structures behind the most effective advertising campaigns of all time. Join George Webster, Creative Director at HP Studios on this never-before-heard session.

    Speaker: George Webster, Creative Director, HP Studios

    Speakers:

  • Launch your ads like you launch your products
    Launch your ads like you launch your products
    14:35 Thursday 23 May
    Why is there such a lack of rigour in launching and ad when the stakes are as high as launching a new product? Jakob Stigler, co-founder of Mano, a danish inter-disciplinary group of strategic thinkers who connect brands with consumers, addresses the 5 orchestration principles that brands should adopt to achieve higher relevance in a hyper-competitive market. Together with Jonathan Lowth, Creative Director of Bang & Olufsen, they will be providing a best-in-class case of an internal work culture designed to eradicate siloed approaches and elevate creative and strategic thinking.

    Speakers: Jonathan Lowth, Creative Director, B&O & Jakob Stigler, Co-Founder, Mano

    Speakers:

  • Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    Facilitation, Individualisation and Immersion: How technology will transform how brands engage with fans through sport
    14:35 Wednesday 22 May
    Over the next five years, technology is going to completely transform the sports experience for fans. Louise Johnson, CEO at Fuse and Paul Kandel, Head of Strategy at Intel will discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock new revenue opportunities.

    Speakers: Paul Kandel, Head of Strategy, Intel & Louise Johnson, CEO, Fuse EMEA

    Speakers:

  • Want some GenZ attention?
    Want some GenZ attention?
    14:35 Wednesday 22 May
    Moderated by Anuj Dahiya, Global Digital Head of Mondelez, this panel discussion will explore the opportunities and challenges behind the huge success of smartphones mobile videos in gaining younger generations’ attention.

    Speaker: Anuj Dahiya, Global Digital Head, Mondelez Intl. & Rachel Morman, Group Head of Social, TUI

    Speakers:

  • The Restoring Trust – A Transparent Journey
    The Restoring Trust – A Transparent Journey
    15:10 Wednesday 22 May
    Stilled mired in controversy, debate, and denials, trust among brands and media agencies, amidst a murky ecosystem, continues to be threatened. Douglas Wood, a partner with Reed Smith LLP and General Counsel for the Association of National Advertiser, will moderate a panel on the work of the ANA’s newly established Trust Consortium. Join him in an exclusive discussion with Hasan Arik, Founder and CEO at Redmill Solutions, Sarah Mansfield, VP Global Media at Unilever and Cecilia Borglund, Global Media Manager at Volvo Cars.

    Speakers: Douglas Wood, Partner, Reed Smith & Hasan Arik, Founder and CEO, Redmill Solutions & Sarah Mansfield, VP Global Media, Unilever & Cecilia Borglund, Global Media Manager, Volvo Cars

    Speakers:

  • Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    Ronaldo syndrome: The ‘Me Too’ Trap of Sports Marketing. Winning with authenticity!
    15:10
    Sports marketing is such a rich space in which to engage with consumers yet so much value is left on the table by lack of originality and authenticity.  Brands are either replicating what’s been done a million times or trying to own territories in which they have no permission to play in.  If all you’re going to do is replicate what has already been done, why bother? Join Misha Sher, Worldwide VP at MediaCom Sport & Entertainment, an industry veteran with over +15 years of experience.

    Speaker: Misha Sher, Worldwide Vice President, MediaCom Sport & Entertainment

    Speakers:

  • Global Video Trends: Building your brand with TV and YouTube
    Global Video Trends: Building your brand with TV and YouTube
    15:10 Wednesday 22 May
    When you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, new ways of programmatic buying, virtual reality, and its ability to adapt to all audiences… TV is still unrivalled! This session will analyse the biggest trends in Total Video, how those trends vary from Asia to Europe to America and explore how to take advantage of a new content ecosystem, from TV to YouTube.

    Speaker: Nicole Haman, Digital Sales Director, RTL Adconnect

    Speakers:

  • OTT: the new of way of watching and enjoying TV
    OTT: the new of way of watching and enjoying TV
    15:40 Wednesday 22 May
    Joanna Burton, VP European Strategy of Spotx will be moderating an exciting OTT discussion and will explore its future, consumer expectation, how to give viewers what they want and the growth of the OTT market.

    Speaker: Joanna Burton, VP European Strategy, Spotx

    Speakers:

  • Making a success of social impact: cultivating a unique approach to consumer engagement
    Making a success of social impact: cultivating a unique approach to consumer engagement
    16:15 Wednesday 22 May
    Today, social impact campaigns that lack tangible impacts and meaningful metrics can seriously damage a brand’s image. So, how can brands create a successful social impact campaign while still maximizing sales uplift? Who in the company is responsible for driving these projects and what talent does it require to make it happen? During this session with the founder and CEO of Givewith Paul Polizzotto, learn about the best practices for social impact advertising and see first-hand the ways that brands can develop and execute meaningful, more engaging social impact advertisements.

    Speaker: Paul Polizzotto, Founder and CEO, Givewith

    Speakers:

  • Unifying AdTech and MarTech to achieve customer-centricity
    Unifying AdTech and MarTech to achieve customer-centricity
    16:15
    How are the industry's most successful brands prioritising a unified infrastructure to improve customer experiences, reduce cost and increase revenue? Today's customer requires truly personalised experiences. Developing a better understanding of your audiences, uniting disparate data and inventory solutions, whilst eliminating media channel silos is the only way to achieve this. Find out how to take your advertising strategy from disparate exposures to connected advertising experiences.

    Speaker: Toccara Baker, Senior Product Marketing Manager, Adobe

    Speakers:

  • The Brand Resilience Concept
    The Brand Resilience Concept
    16:50 Wednesday 22 May
    Having been diagnosed with terminal brain cancer, Paddy Melville has experienced an awakening and has reached a major conclusion: happiness, confidence and the power of now are key areas to overcome traumatizing experiences, move on with life regardless of the situation, and have a purpose to look forward to. Join Paddy on this motivational talk to understand how to get right your personal brand, take care of yourself and those around you and live a happy and joyful life.

    Speaker: Paddy Melville, Motivational Speaker and Trainer and Founder, Melville Solutions

    Speakers:

  • How to be an effective global media director in 2019?
    How to be an effective global media director in 2019?
    17:25 Wednesday 22 May
    What does it take to be an effective media director in a complex and fast-moving media industry? The role of the media director has changed hugely in recent years, demanding more attention spread over a wide range of adjacent functions. At the same time, the scrutiny placed on a company's media investments has also grown, placing the role of the media director in the spotlight to take greater accountability and drive innovation and change. How do the most successful media directors navigate this challenge to find success for their companies? Join Tom Denford from ID Comms and Xenia Olajosova, Global Director of Media and Online Marketing at Duracell to learn their secrets for being a highly effective media leader within large global marketing organizations in a complex digital age.

    Speaker: Tom Denford, CEO, North America, ID Comms & Xenia Olajosova, Global Director of Media and Online Marketing, Duracell

    Speakers:

  • Let’s Celebrate! Happy Hour by Teads
    Let’s Celebrate! Happy Hour by Teads
    18:00 Wednesday 22 May
    To celebrate the Festival in style we like to ensure all our delegates can unwind and relax with ‘happy hour’ drinks.

    Speakers:

  • Awards Ceremony
    Awards Ceremony
    19:30 Wednesday 22 May
    The region’s most senior marketing and media executives from all corners of the industry devote their time to the judging process for The Festival of Media Global Awards.

    Speakers:

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    test
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    Speakers:

  • Artificial Intelligence and Faceless Computing via Voice Recognition
    Artificial Intelligence and Faceless Computing via Voice Recognition
    What could this technology look like in the future? How will it change the way we interact and build tech?

    Speakers:

  • The power of live online videos
    The power of live online videos
    Reaching young, traditional ad-resistant audiences and successfully interacting with Millennials and the Gen Z.

    Speakers:

  • Sports not so new frontier, the Podcast.
    Sports not so new frontier, the Podcast.
    Podcasts have been around for more than a decade, but they are this year’s ‘content’ just why, how and do brands use them as part of their marketing campaigns?

    Speakers:

  • Emotive, authentic, alluring and live
    Emotive, authentic, alluring and live
    Sports entertainment is the saviour of TV advertising and we can prove it. The Super Bowl, The World Cup Final and the Olympics are just three of the events that prove TV advertising is very much alive and kicking.

    Speakers:

  • Navigating the pitfalls of rights?
    Navigating the pitfalls of rights?
    How do brands navigate the role of rights and shareholders to engage with consumers in live events in sport and music?

    Speakers:

  • Adapting for the new media landscape.
    Adapting for the new media landscape.
    How do traditional broadcasters protect their revenue models and continue to attract brands to sponsor their events?

    Speakers:

  • Don’t you forget about me: Content and native marketing are too important to dismiss in 2019
    Don’t you forget about me:  Content and native marketing are too important to dismiss in 2019
    Thursday 23 May
    Storytelling has become the new buzz word in media over the last 12 months, but just a few years ago it was native and content marketing. It’s time to remember how the latter are one of the key drivers in capturing consumer’s attention in the new media landscape.

    Speakers:

  • TBC
    TBC
    Thursday 23 May

    Speakers:

  • Welcome Drinks Reception – Networking in the 21st Century
    Welcome Drinks Reception – Networking in the 21st Century
    18:00 - 20:00
    Join us on the 8th floor of the Cavalieri Hotel to enjoy the best views Rome has to offer

    To establish strong and long-lasting relationships in the 21st Century, learning new networking practices are paramount. For the first time at Festival of Media Global, an exclusive and engaging session on how to share ideas, inspire, mentor, coach and support each other will be taking place during the official Festival Welcome Reception. We are collaborating with Lottie Unwin, Founder of The Copy Club in London, to create an amazing introduction to the event which aims to improve understanding of trending networking practices.

    Speakers:

OUR SPONSORS 

CUSTOMER TESTIMONIALS 

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Christian Peterson, CEO at HellWay Inc

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Christian Peterson, CEO at HellWay Inc

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Christian Peterson, CEO at HellWay Inc

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Christian Peterson, CEO at HellWay Inc

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EVENT FAQS 

All you need is your confirmation email to collect your badge, and don’t forget your business cards for networking!
When arriving for the event, head to the registration desk to collect your delegate badge. Please bring your confirmation email and a business card to receive your badge. Avoid queues on the day by arriving early.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You do not need to sign up to attend any Main Stage or Zone sessions. Seats are allocated on a first come first serve basis. See the full agenda here for more information.
There are three ticket packages available: - Conference Only - Awards Only - Conference & Awards For full details of what each package includes visit the ticket page here - ticket options for more details
If you have purchased a Conference + Awards ticket or an Awards only ticket, you will be able to attend the Awards evening which takes place at Rome Cavalieri Hotel on Tuesday 22nd May 2019. If you have purchased a Conference Only ticket you will not be able to attend the Awards event. Buy Awards tickets here
Dress code for the Festival is Media smart.
Tickets may be cancelled by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:
  • 100% Refund - if notified on or before the 18 February 2019
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2019
  • No Refund will be given if tickets are cancelled on or after 20 March 2019
Please contact Commercial Team for available partnership opportunities.
Please contact Maria Onofrio for available speaking opportunities.

Register for our official newsletter to keep up to date with news about the event. Click here and complete the form to be added to our mailing list.

The Rome Cavalieri Hotel is approximately a 40 minute taxi ride from Leonardo da Vinci–Fiumicino Airport and approximately 50 minutes from Ciampino Airport. Get directions from where you are.

Tickets for Festival of Media Global 2019 can be purchased via the official booking site here

Festival of Media Global 2017 Delegate Booking Terms & Conditions

The below cancellation policy applies to all individual and group delegate ticket sales.

Payment & Access: All conference and dinner ticket fees must be paid within [14] days of receipt of our invoice. Bookings made on or after 19 March 2019 must be paid on receipt of invoice. Payment of the Festival ticket will entitle the ticket holder to attend all official conference sessions, all official scheduled networking sessions and any other official networking events scheduled to take place throughout the Festival, including the Welcome Drinks Reception. Ticket holders are also provided with refreshments during the conference sessions and full conference documentation. C Squared Networks Ltd, the organizers of The Festival of Media, reserves the right to deny Festival access if the delegate fails to provide relevant proof of registration and payment.

Cancellation Policy The client may cancel a ticket by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:

  • 100% Refund - if notified on or before the 18 February 2019
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2019
  • No Refund will be given if tickets are cancelled on or after 20 March 2019

In the case of group bookings, any reduction in the number of places booked may result in a reduction on the discount offered per delegate ticket. Any cancelled delegate tickets will therefore not be refunded at the booked group rate.

Non Attendance: If a delegate fails to attend the conference for whatever reason, no refund will be given. However, a substitute delegate may attend the conference in the client's place at no extra cost given the request has been made in writing and the client & C Squared Networks Ltd. have received and acknowledged relevant proof of the requested changes.

Group Discounts: Delegates booked as part of a negotiated group booking will not benefit from any other discounts available at the point in time of booking or thereafter.

Re-selling: In the case of group bookings, it is not permissible to re-sell any individual delegate tickets. C Squared Networks reserves the right to refuse admission to any delegates suspected of purchasing delegate tickets on resale.

C Squared Networks Ltd, as organizers and owners of The Festival of Media, reserves the right to make alterations to the Festival programme content. Please note: where circumstances force C Squared Networks Ltd to cancel the conference, the entire liability of C Squared Networks Ltd shall be limited to a refund of conference and awards ticket fees only. Your only remedy is for a refund as set out above, and to the extent permissible by law, C Squared Networks Ltd excludes all other liability to you, whether in contract, tort or otherwise.

Subject to change.

We offer preferential rates for delegates at Rome Cavalieri Hotel during Festival of Media. Room type Double for single use - €265+10% taxes including WIFI and American breakfast Deluxe Rome View for single use - €365+10% taxes including WIFI and American breakfast Imperial Residential single use - €380+10% taxes including WIFI and American breakfast The supplement for double occupancy is €40.00 + 10% of VAT per room per night. If you would like to confirm your accommodation, please email hotel.reservation@festivalofmedia.com, please state the number of rooms required, the room type, all guest names and arrival and departure dates. Please note there is a limited number of rooms at this reduced rate so please ensure you let us know your bedroom requirements as soon as possible.

We recommend tickets are purchased before the Festival takes place. However, you can also buy tickets to enter the Festival at the welcome desk. All three ticket packages can be purchased on the door.

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