Shortlist and Winners 2012

The list below outlines the Festival of Media Global Awards shortlist and winners for 2012. Please click on the winning campaign in each category to view their winning case study on Cream Global.
Campaign Company Brand Country Other credits
Best Communications Strategy
Tea time - Muslims, your nice neighbour next door [winner] MediaCom Norway Antirasistisk Senter Norway Dinamo
Awaken your beeflex [Highly commended] UM Sydney Beef Australia BMF, APN Outdoor, JCDecaux
Change the game Mindshare India Pepsi India
F*CK deluxe Starcom MediaVest Group National HIV Council Sweden Le bureau
Game on with the Navy UM Sydney Australian Navy Australia Ensemble, DMG Radio
Happy to bed Cake IKEA UK Havas Sports & Entertainment, Ralph, Vizeum
Let's colour MediaCom Dulux International
Making of a superstar Mindshare India Lux India
Polident bridges the generation gap MediaCom China Polident China
Power those who protect us [Highly commended]
Starcom MediaVest Group Duracell US Digitas, PainePR, Integer, Acme
Puma social ZenithOptimedia Worldwide Puma EMEA PPR, Droga5, Less Rain, Touchworks, Irresistible, Lingo24
Upgrading of a successful brand Carat Germany eBay Germany achtung, essence, DDB Tribal, add2
Winning the Super Bowl MediaCom US Volkswagen US
Best Contribution to a Campaign by a Media Owner
Making of a superstar [winner] Gemini TV Lux India Mindshare
Caça ao banner UOL Itaú Universitários Brazil F.biz
Capitales del futbol ESPN International MasterCard Latin America McCann Worldwide, 100 Bares Producciones
Get the London look SMG Red Rimmel London Australia Hyland Media
In search of incredible Microsoft Advertising Intel UK ZenithOptimedia, Kitcatt Nohr Digitas
New thinkers index Microsoft Hyundai UK Innocean
Nissan dominates corporate triathlon SMG Red Nissan Australia Carat
Schwarzkopf get under the covers with Marie Claire SMG Red Schwarzkopf Australia OMD, OMD Fuse
Spring/Summer fashion partnership Telegraph Media Group John Lewis Fashion UK Manning Gottlieb OMD
The gateway CNN International Russian Railways US
Best Engagement Strategy
Eyes of Arabia [winner] Starcom MediaVest Group Olay United Arab Emirates MS&L, Tattoo, P&G
5X mutant gum OMD Australia 5 Gum Australia Soap Creative, Saltmine Design Group
All natural OMD US Frito-Lay US
Break up ZenithOptimedia Australia National Australia Bank Australia Clemenger BBDO, Melbourne
Fry challenge OMD Finland McDonald's Finland Finland DDB Helsinki
Heaven on Earth Mindshare Belgium Axe Excite UK JIM TV, MTV, BAG
How Google went Gaga for Chrome PHD Australia Google Chrome Australia Google Creative Lab, BBH New York and Network Ten
Live young MPGMC Evian US Euro RSCG, Mobext, Chrysalis
Lynx angels ambush Mindshare UK Lynx UK Kinetic, Grand Visual, Mind's Eye Media, JC Decaux, Ocean Outdoor
Mean stinks Starcom MediaVest Group Secret US Leo Burnett, IMC2, Marina Maher Communications
Project imagin8ion MediaCom US Canon US Grey, Alliance
Share a Coke [Highly commended] Ikon Communications Coca-Cola Australia Ogilvy, Naked Communications, Wunderman, URBAN, One Green Bean, Momentum
Best Entertainment Platform
Supercar showdown [winner] Starcom MediaVest Group Shannons Australia The Media Mix, WTFN, Kelly Racing and Seven Network
Alienware area 52 MediaCom Australia Dell Australia Boffswana
Bangkok Summer Festival Initiative Thailand Coca-Cola Thailand
Creative challenge OMD Shanghai Intel China TBWA, Sohu, Youku, Tudou, CETV, JSTV, CETV, JSTV
IdeaJam OMD US Intel US Katalyst, YouTube, Google
Little big film maker Mindshare India Surf Excel India Newscorp
Selling sight through song UM Acuvue US R/GA
Successful together Starcom MediaVest Group Doublemint Gum Hong Kong BBDO, Jiangsu Satellite TV, Beijing Golden Sea Film and TV Productions
The voice of Holland OMD Netherlands Vodafone Netherlands Talpa Media BV, RTL Nederland, IceMobile
Transform your world Initiative Hasbro/KRE-O Transformers US Uproar, Blip TV, Cartoon Network, Nickelodeon, NCM, YouTube, Hasbro, HUGE creative shop
Best Experiential Campaign
Danger! Dog poop [winner] MediaCom Israel Mokesh Israel Aroeti-Berman-GPS
Share a Coke [winner] Ikon Communications Coca-Cola Australia Ogilvy, Naked Communications, Wunderman, URBAN, One Green Bean, Momentum
Dinner arrangement IUM Sweden Swedish Post Office Sweden Åkestam Holst
Every day OMD US Porsche North America US Cramer-Krasselt
F*CK deluxe Starcom MediaVest Group National HIV Council Sweden Le bureau
Happy to bed Cake IKEA UK Havas Sports & Entertainment, Ralph, Vizeum
IdeaJam OMD Intel US Katalyst, YouTube, Google
Let's colour [Highly commended] MediaCom Dulux International
McFlurry nice cream van tour OMD UK McDonald's UK Razorfish
Twizy parade OMD Spain Twizy Spain Matadero Madrid
Best Social Media Campaign
Killzone 3 [winner] Manning Gottlieb OMD PlayStation UK
BlueMotion roulette MediaCom Norway Volkswagen Norway Try, Apt
Greatest drive Mindshare UK Volvo UK Techlightenment, Sapient Nitro, Channel Flip
Let's do this Goodby, Silverstein & Partners Chevy Sonic US Starcom MediaVest Group, Mullen PR, Big Fuel, Jack Morton, Pearl Media
MANta Clause [Highly commended] Wieden+Kennedy Old Spice US Paine PR
Project Imagin8ion MediaCom US Canon US Grey, Alliance
Puma social ZenithOptimedia Worldwide Puma EMEA PPR, Droga, Less Rain, Touchworks, Irresistible, Lingo24
The talking tree PHD Germany Siemens Germany Happiness Brussels, University of Erlangen, Euronatur, Spektrum der Wissenschaft
The tea folk better tea breaks Starcom MediaVest Group Tetley Tea UK
Best Targeted Campaign
Office war [winner] MediaCom Germany Nerf Germany BRAINPOOL Artist & Content Services, Magic Moments
Building a better business ZenithOptimedia Worldwide Oracle UK Tech Target, Financial Times
Kymba Havas Sports & Entertainment Pedigree Argentina MPG
Mommy's Pal iPhone application Starcom MediaVest Group Mead Johnson Hong Kong Digitas Hong Kong
Month of mantime MediaCom Australia KFC Australia
My time to ride Starcom MediaVest Group Harley-Davidson US Digitas
Polident bridges the generation gap [Highly commended] MediaCom China Polident China
Puppy love [Highly commended] Starcom MediaVest Group Optimum Australia Network TEN Australia
Sold in a jiffy Spark PHD Jif New Zealand PHDIQ
Student club MEC Denmark Colgate Denmark
Tapping into marketing executives' vanity MPGMC Bizkit Wisely Sweden
The Top Gun challenge UM Sydney Australian Air Force Australia Ensemble
Best Use of Content
The castaway diary by Ciel [winner] Starcom MediaVest Group Ciel Mexico The Coca-Cola Company, Starcom MediaVest Group, Liquid Thread Mexico, Pixel Mexico, Stereosonique Films
Aussie holiday dream team OMD Sydney Tourism Australia - Domestic Travel Australia OMD Fuse, DDB,Ten Connect
Rudolph holiday campaign Starcom MediaVest Group Bing US Microsoft Corporation, LiquidThread North America
Bjorn loves John Starcom MediaVest Group Bjorn Borg Underwear Sweden Volontaire
Discreet fashion academy Starcom MediaVest Group Discreet Russian Federation Convergent Media Group, Mosaic
Everything to prove OMD US Gatorade US Optimum Sports, NFL Films, VML, Fleishman-Hillard
Little big film maker Mindshare India Surf Excel India Newscorp
New thinker's index Microsoft Hyundai UK Innocean
Project Imagin8ion [Highly commended] MediaCom US Canon US Grey, Alliance
Selling sight through song [Highly commended] UM Acuvue US R/GA
Supercar showdown Starcom MediaVest Group Shannons Australia The Media Mix, WTFN, Kelly Racing and Seven Network
Treasuring everyday joy UM Johnson's Baby US
Best Use of Emerging Technology
Light powered media for light powered watch [winner] Maxus Bangalore Titan HTSE India Titan, KRDS, Kinetic
BufferBusters OMD Germany Vodafone Germany North Kingdom, EOL Intermedia
Coin hunting OMD Denmark McDonald's Denmark DDB Denmark
Dark of the moon MEC Global Transformers 3: Dark of the Moon UK
Dynamic, next gen video experience Vibrant Media Bing US Starcom MediaVest, Razorfish
Jackpot triggers OMD US Illinois Lottery US Northstar Lottery Group, Illinois Lottery, Proximity
Live on live UM Gears of War 3 US McCann Erickson London
Printed twitcam PHD Colombia Hewlett Packard Supplies US
Technology helped save 100,000 lives Maxus India Vodafone India India
The franchise fan cave catch OMD US Showtime Networks US
The gift Posterscope UK ESPN UK Arena Media, LocaModa
Treasuring everyday joy UM Johnson's Baby US
Best Use of Mobile
Coin Hunting [winner] OMD Denmark McDonald's Denmark DDB Denmark
Enigma Mindshare Australia Cornetto Australia Soap Creative
Extended hours OMD UK McDonald's UK Razorfish, Leo Burnett
Get the angel Mindshare Thailand Axe Thailand
Kick for your country ZenithOptimedia Heineken Australia Holler, Momentum, Leo Burnett, Fox Sports
Playzone [Highly commended] Ikon Communications Coca-Cola Australia Webling, Ogilvy, Naked Communications
The Major Baseball League MPGMC Volvo S60 US Mobext
The three dimension inspiration campaign Starcom MediaVest Group Mio Möbler Sweden Starcom, Mio Inhouse, Another Agency
Unfairly deserted flavours Mindshare UK Ben & Jerry's UK Blis
Virtual test drive MediaCom Norway Volkswagen Norway Try, Apt
Best Use of the Digital Landscape
Le Club Perrier [winner] Ogilvy France Perrier
France
C4 News and Current Affairs Posterscope UK Channel 4 News UK OMD, CBS, Cloud and Compass
Enigma Mindshare Australia Cornetto Australia Soap Creative
Fire and ice OMD UK Doritos/Pepsi Max UK AMV, KLP, Freud
Happy to bed Cake IKEA UK Havas Sports & Entertainment, Ralph and co., Vizeum
K-Y Yours + Mine OMD Sydney K-Y Yours + Mine Australia The Farm Digital, Shespot
Magnum Initiative Chile Magnum Chile
Selling sight through song UM Acuvue US R/GA
Turning Dell's cookies into sales with Dynamic Deeplinking MediaCom Australia Dell Australia
Visa travel companion OMD Sydney Visa Australia
Winning the Super Bowl MediaCom US VW Passat and VW Beetle US
Yo vivo en Fnac Arena Media Fnac España Spain
The Creative Use of Media Award
Night hammer [winner] MEC India Colgate India Bates India
5X mutant gum OMD Australia 5 Gum Australia Soap Creative, The Saltmine Design Group
Auto rickshaws MediaCom India Duracell India
Awaken your beeflex [Highly commended] UM Sydney Beef Australia BMF, APN Outdoor, JCDecaux
ChaCha show ZenithOptimedia France HTC France
Danger! Dog poop MediaCom Israel Mokesh - The coalition for mine free Israel Israel Aroeti Berman GPS
Geeky ad [Highly commended] Starcom MediaVest Group Interactive Design Program Norway Anorak
Optimus black pedestrian takeover Mindshare Australia LG Mobile Australia Pedestrian TV
Pause button Starcom MediaVest Group Twix Australia Network Ten Melbourne
Rolex campaign Dennis Rolex Global Clear Left, Kaldor, Matchbox
Vacation is over Starcom MediaVest Group Ariel Turkey
Virtual test drive MediaCom Norway Volkswagen Norway Try, Apt Digital
The Effectiveness Award
Polident bridges the generation gap [winner] MediaCom China Polident China
Brand launch in China [Highly commended] PHD Media Lynx China
Ex-smokers are unstoppable ZenithOptimedia Worldwide European Commission UK Saatchi & Saatchi Brussels, ESN, Brand New Day, Tonic, GfK
Family MediaCom Netherlands T-Mobile Netherlands Saatchi & Saatchi Netherlands
Infi-Knit LBi Macmillan Cancer Support UK
It's a great time to be a family Lodestar UM Microsoft India Excel Entertainment, Turner International, Star Plus
John Lewis Christmas [Highly commended] Manning Gottlieb OMD John Lewis UK Adam & Eve, Kitcatt Nohr Digitas
Kymba Havas Sports & Entertainment Pedigree Argentina MPG
Spotlight strategy for the California State Lottery Initiative California State Lottery US David & Goliath, OAG
Peugeot roadie MPGMC Peugeot 207 Mexico Havas Sports & Entertainment, Media Contacts, AIS, Mataojo
Turning IT from a cost into an investment MediaCom Dell International RKCR/Y&R London, Enfatico
The Public Service Award
Tea Time - Muslims, your nice neighbour next door [winner] MediaCom Norway Antirasistisk Senter Norway Dinamo
Ayo Indonesia Bisa Mindshare Unilever Indonesia Lowe
Nice guys can finish first Starcom MediaVest Group Suncorp Insurance Australia GPY&R
Birding the net Goodby, Silverstein & Partners Audubon Society US
Danger! Dog poop MediaCom Israel Mokesh - The coalition for mine free Israel Israel Aroeti Berman GPS
Skoda auto school MediaCom Poland Skoda Poland MUG
Kymba [Highly comended] Havas Sports & Entertainment Pedigree Argentina Havas Sports & Entertainment
Let's colour MediaCom Dulux International
Spread some inspiration Starcom MediaVest Group Philadelphia United Arab Emirates

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