Scott believes that brands should spark movements not do ads.
His new book Uprising is fresh off the press. It presents
this new marketing model: how, why and who is doing it best. Once
you have a Cultural Movement, you can do anything in a fragmenting
media world. In his book, Scott riffs on why Cultural Movement is
the new marketing model that is changing the
world.
Scott is a father and husband who lives in New York. He founded
StrawberryFrog, the Cultural Movement agency in Amsterdam in 1999.
He moved to New York to open StrawberryFrog in 2005. He co-founded
StrawberryFrog Brazil in 2007 and most recently opened a FrogPond
in Dubai. StrawberryFrog Mumbai is in progress.