As the group director of worldwide interactive marketing at The
Coca-Cola Company, Michael is responsible for increasing the
understanding, testing, adoption and effective use of Digital
Marketing and Emerging Media amongst its marketers throughout the
world.
Prior to working for The Coca-Cola Company, he worked with
Johnson & Johnson in various sales and marketing roles
primarily focused on ecommerce and interactive marketing
development for nine years. There, he led their iMarketing Center
of Excellence and focused on developing an incoming pipeline of
emerging media opportunities and on creating a community for
marketers to test, learn and share experiences.
Before that, Michael spent five years each with Beiersdorf Inc.
and SmithKline Beecham in consumer product sales management
positions focused on accounts such as Wal-Mart, Walgreens, CVS,
AHOLD, COSCO and many others.
Michael received his BA from The College of New Jersey and his
MBA in the Management of Technology from New Jersey Institute of
Technology.
As in year's past, the FOM Awards demonstrate some of the very
best in creative and innovative work happening throughout the
world. I am excited to be a part of them this year, truly the
era of empowered consumers and now equipped with reliable, always
on, cross media connectivity throughout much of the world.
This will challenge marketers to raise the bar with regard to
their connections planning skills and will certainly provide us all
an opportunity for tremendous Learning, Sharing and Celebrating
together.