Laurent Broca is the Global Director of Network & Client
Development at Havas Digital. As such he is responsible for helping
existing Havas Digital operations to leverage the best-in-class
services, resources and technologies available from across the
Havas Digital network. Laurent also seeks to identify opportunities
to extend the Havas Digital network 'footprint' by entering new
markets. He also assists some of the network's Global Accounts
(Danone, Philips, ...).
Laurent first joined Havas Digital in 2007, with a remit to
manage the development of global accounts. He worked specifically
on Air France-KLM, Danone and PSA to optimise and extend each
business relationship. In 2008 Laurent moved to Havas Media France
as Associate Director, where he managed for 2 years the business
unit in charge of PSA internationally, successfully growing the
business relationship.
Laurent started his career at OMD International, before moving to
Initiative Media France to manage several accounts including
J&J. He then moved to Kodak where he managed the media
coordination for EMEA and the marketing for the 4 European Kodak
online shops for 2 years. Laurent holds a degree in Marketing by
the Business School of Bordeaux & currently lives in Paris