How to Enter
The Festival of Media Global Awards is open to everyone involved
in advertising and communication from any country around the world.
Eligible campaigns must have run between 1 January 2014 and 31
December 2014 and may have been implemented globally, regionally or
Two stage submission process
1. All submissions require a written entry along with two images
for shortlisting judging.
2. Only if shortlisted, a two minute and a 30 second video reel
will be requested for final judging.
Steps for entering
- Final entry deadline*: 20th February 2015
- Shortlist announcement: 2nd April 2015
- Awards ceremony: 12th May 2015
- Extended entry price: £364 GBP (for submissions made after
Tuesday, 13th January 2015, 23.59 GMT until Friday 30th January
2015 23:59 GMT)
- Late fee: £399 GBP (for submissions made after
Friday 30th January 2015 23:59 GMT).
(For all UK participants, VAT will be added)
TIPS FOR ENTERING
Part of the skill of writing your entries is how you put
yourself, your agency and your media campaign forward. Here are
some tips for making sure your entry will engage the judges and
stand out from the rest.
1) Less is more, but tell a story
Keep in mind that the judges may have to read through many
entries by the time they get to yours. Keep your language basic and
avoid using jargon. Long words are not necessary to show you are
clever! Present your information to the judges as though you are
telling them a story. The beginning should set out your insight and
objectives clearly. The middle should explain the strategy,
followed by its execution and the end should reveal the results.
Bring the campaign to life through descriptive language, good
scenario setting, real people and quotes.
2) Create a good first impression and be unique
First impressions count, so make an instant impact by using
short and concise sentences. Leave out any unnecessary details
which will only overshadow your "big idea". Think about what makes
your campaign, team or agency unique and focus your entry on
supporting this one main "big idea". One compelling idea is much
better than including in as many points as possible, which dilutes
the effect and makes the entry confusing to read.
3) Entertain the judges
Think about how you can engage your (probably tired) audience.
Add some personality to your write up and make sure your images
stand out and are relevant. Most of the judges will not be
first-timers and so will have seen and read most things before, so
make it memorable. If you just submit a standard summary of your
campaign, you're not going to win. Remember, you are never going to
win over every judge so the most important thing is to be
passionate about what you are saying.
4) Check, check and check again!
Be ruthless when redrafting. Once you've written your rough
draft of the entry, read it over several times and cut out
unnecessary information. This will make it much clearer. Always
check thoroughly for the basics: typos, grammatical mistakes and
spelling (especially of the client's name). It's also a good idea
to get someone who hasn't been directly involved to cast their
fresh eyes over it to double-check clarity. Also, the best entries
are put together by a team of people.
5) Don't over claim
It's a set of serious heavyweight judges with lots of
experience. They will see straight through exaggeration and
unsubstantiated claims can undermine the judges' confidence in the
whole submission. If the client won't let you disclose numbers, say
that. The success of your entry will then depend on how well you
can sell your work using other measures of success.
Check out our four-step guide to successful marketing and media
TIPS FOR WRITING INSIGHT, STRATEGY, EXECUTION AND
The beginning should set out your insight clearly. Ensure your
insight is a 'true' insight - arising from a good piece of research
or from being close to your market that, for example, recognises an
aspect of or trend in consumer behaviour that creates opportunities
for your brands. An example of a "bad" insight: 'We want to target
children' An example of a "good" insight: 'We recognised that
children aged between 8 and 12, not yet able to join Facebook and
other groups, but many already be in possession of a mobile phone
are…….' - HOW did you realise? What evidence did you find? Why is
this important to the brand? How did this lead to the "big idea"
behind your campaign.
Explain how the "big idea" was developed and translated into
campaign strategy in response to this insight - e.g.: how the brand
/ campaign was positioned in its market, how objectives and KPIs
were set, why certain media channels were targeted, any information
re the thinking behind launch / trial / full roll-out of the
campaign; any planning re specific geographic targeting etc.
A strategy can look great on paper, but it is all about the
effective delivery, e.g. which media channels were chosen and how
were relationships with media channels leveraged to ensure
effective implementation of the strategy; how were any content
development plans activated etc.
It can be useful if you can put your results into context - how
do your results compare to the industry average, or the national
population/demographic? How do they compare to the campaign target?
Results are an important part of your entry and need to support
your initial challenge, insight and demonstrate that your
objectives were reached.
out last year's winners for inspiration on how to write your