ENTERING CATEGORIES

For 2015, the Festival of Media Global Awards is expanding the scope of work that can be rewarded.  Media is still the core idea, but as the breadth of the term "media" expands, so have our awards to encapsulate all of the incredible work that's being done around the globe.

There are now 24 awards that can be entered across 4 sections:

Any company can enter into any category*. Whilst the new categories are there to help embrace the new content and technology companies that are developing the media landscape, we have no limitations on the type of organisation that can enter our awards.

For any questions on category selection please contact Silvia Palacios who will be happy to help: Silvia.Palacios@Csquared.cc ; +44 207 367 6989

*The exception to this are the 2 media owner categories which are only open for entries by media owners themselves.

MEDIA

Consumer targeting, Planning, buying, creative ideas and results are at the heart of these categories, with shining examples of innovation or best practice in media.

Best Communications Strategy

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media fertile strategy and precise execution, and connectivity with the target audience. This can include any form of media used, whether it's a single or multi-platform campaign.

Best Engagement Strategy

This category recognises the campaign that can demonstrate the most successful engagement showing tangible target audience related results. The Jury will place a greater emphasis on audience related results for entries in this category and will be looking for proof of engagement through metrics such as 'time spent with brand', 'number of interactions with the brand', 'number of downloads', 'number of comments' and so on.

Best Entertainment Platform

This category recognises the power of a platform (traditional and emerging) used to entertain, and the thinking required to maximise its value. Core to the creation of a successful platform is the ability to entertain the consumer in order to retain attention.

Best Event/Experiential Campaign

This category recognises brands that deliver an effective experiential campaign for consumers via events, stunt advertising, guerilla marketing, projections, and roadshows or through sponsorship of an existing property. The experiential campaign will be physical in its core, but can have virtual angles around it.

The Creative Use of Media Award

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. The judges will not be looking for the use of new technology per se, but will reward the interesting use of digital technologies, as well as being open to all media.

The Effectiveness Award

This category will reward the campaign that achieved the most against its stated sales targets. It will focus on sales effectiveness of a campaign above all other considerations - the results section of the entry will account for 40% of the Jury's scores. All entries must include figures showing the campaign's direct impact on sales. Other ROI metrics will only be considered if sales figures are also supplied.

Media Vendor of the Year - Media owner only

This category recognises the efforts of media owners in their work with advertiser clients to connect with their audiences. Judges are looking for creative application of ideas and innovative strategies. Entries will be judged on the level of creative thinking, consumer insight, and success for the client. The winning media vendor needs to demonstrate excellence in their work for the client. The entering company must be the media owner.

Best media owner sales team initiative - Media owner only

This category is for media owner local or regional sales teams who can show how they have created an innovative and creative sales package for the market and actually implement it for the client. It should demonstrate a great awareness of client needs, creative use of media, formats and have tangible results. The entering company must be the media owner.

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CONTENT

This section is about content creation and distribution. The content can be originally created, or existing content that has been re-purposed, while creative distribution will add value to your entries.

Best Content Creation Award

This category is open to all advertisers, agencies and production organisations that are dealing with brands in order to create and distribute branded content via publications, apps or online. The work could be in the TV sector or within the online video market. The content should fit with the brand values, strategy and clearly address the marketing challenge. In particular judges will give additional credit to creative storytelling across connected screens, in addition to tangible proof of success via engagement metrics.

Best Use of Content

This category is searching for a campaign that has the use of content at the heart. This includes everything from ad-funded TV deals, branded music projects to 'native' advertising campaigns such as sponsored stories, featured videos and messages via social media. It does not need to be owned or original content. Measurement of performance through metrics such as shares, likes, viewing duration or frequency will be important in making your entry a winner.

Best Use of Video

The best use of video should show creativity not only in the content itself, but also how it has engaged the target audience. Judges will particularly reward those that show innovative use of technology in the activation which could include instream or outstream video solutions. The campaigns may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Entries could come from media agencies, media brands or video advertising platform providers.

Best Community Development

This category is for entries that have built up an engaged community. It recognises community management and the level of community engagement which can include but is not limited to creativity and shareability of content, customer service and loyalty schemes. Key is an understanding of the community and its relevance to the client's overall comms objectives.

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TECHNOLOGY

This section demonstrates the best technology or innovative use of technology, from a single technology platform to multiple screens and devices in order to connect with the consumer.

Best Digitally Integrated Campaign

This category is seeking entries that have understood and integrated themselves into the digital landscape while integrating itself excellently into all other media. It covers all digital media, from web, mobile, IPTV, gaming and search through to affiliate marketing and is looking for great examples of interaction using digital media's unique properties.

Best Use of Mobile

Innovative use of the mobile channel to reach and engage consumers is key in this category. Any form of mobile media will be considered, including mobile Apps, .mobi sites, mobile content or any form of mobile advertising, provided they show how the advertiser has used mobile in a creative and engaging way to obtain great results on clear objectives.

Best Social Media Campaign

This category rewards excellence in social media. The winning campaign should be able to demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.

Best E-Commerce Campaign

This category recognises creative and effective retail activation, via e-commerce or m-commerce, and/or how they have successfully integrated with traditional retail. Innovative use of technology, or creativity in closing the loop between promotion and purchase will be particularly rewarded, as will tangible results.

Best Use of Technology

Awarded to the campaign that is seen to exploit new technology to its full potential in the marketing world. The winning campaign will be able to demonstrate a good brand/technology fit and show innovation in the use of the new technology to reach an audience. This category is open to any existing media channel, and any new one created by the use of the technology. Judges will be focusing on the innovative nature of the technology and how it has been applied to a marketing challenge.

Best Use of Programmatic Technology

This new category seeks to reward the best use of technology for programmatic trading. Judges will need to appreciate how the winner's use of technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client. Entries are welcome from the user of the technology as well as the technology provider.

Best Use of Native Advertising

This category is open to publishers, media agencies and technology providers who can prove the most effective use of native advertising or sponsored content. The placement is targeted, the context is fitting and the results should show the level of success for the campaign or client.

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INSIGHT

This section focuses on the core understanding of the audience, the practical application of that understanding and the resulting success.

Best Launch Campaign

The winner in this category will be the campaign which demonstrates the most successful strategy for the launch of a new product, service or brand, or the re-launch of an existing product/service.  Judges will be looking for understanding of the target audience and marketplace.  It will also show the use of a cutting edge media strategy that created standout in the market in order to generate the buzz required to successfully launch or re-launch a product, service or brand.

Consumer Research Award

This category recognises the best examples of research-based insight, whether this is consumer insight, futures-based insight, a media insight, or a combination of all three. Entries are open to research bureaus, media monitoring firms, agencies, media owners, associations and even technologists, as long as the impact of research on the campaign strategy is clear. The winning entry must demonstrate that insight has contributed the most to planning strategy or the level of market understanding. This category will be judged on the effective application of the insight and its contribution to the media campaign.

The Smart Use of Data Award

The Smart Use of Data Award reflects the achievements of effectively reaching consumers in their increasingly digital lives, which has fuelled programmatic buying, marketing through site targeting and dynamic creative optimisation for instance. The winning entry should demonstrate the smart use of data which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA or increase in ROI. Pre and post campaign stats will be another useful benchmark for judges.

Best Targeted Campaign

This category rewards campaigns that have identified and effectively reached specific audiences. This includes all demographics, from a niche audience through to a segment of a broader marketplace. Judges will consider the level and longevity of impact made by the campaign.

The Utility/Public Service Award

This category is about delivering benefit to the consumer - be it a utility, service, or product that meets a public need, whether it is allied to a charitable cause or not. This could include branded apps, an event or outdoor media for example. The activation can be part of a specific comms campaign, or part of the clients' longer term CSR values.  In particular judges will be looking at how the activation has generated tangible results for the brand such as sales, enhancement of brand perception or consumer predilection to purchase.

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