For 2015, the Festival of Media Global Awards is expanding
the scope of work that can be rewarded. Media is still the
core idea, but as the breadth of the term "media" expands, so have
our awards to encapsulate all of the incredible work that's being
done around the globe.
There are now 24 awards that can be entered across 4
Any company can enter into any category*.
Whilst the new categories are there to help embrace the new content
and technology companies that are developing the media landscape,
we have no limitations on the type of organisation that can enter
For any questions on category selection please contact
Silvia Palacios who will be happy to help: Silvia.Palacios@Csquared.cc
; +44 207 367 6989
*The exception to this are the 2 media owner categories
which are only open for entries by media owners
Consumer targeting, Planning, buying, creative ideas and
results are at the heart of these categories, with shining examples
of innovation or best practice in media.
Best Communications Strategy
This category celebrates brands that demonstrate clear consumer
insight and through the development of a brilliant and media
fertile strategy and precise execution, and connectivity with the
target audience. This can include any form of media used, whether
it's a single or multi-platform campaign.
Best Engagement Strategy
This category recognises the campaign that can demonstrate the
most successful engagement showing tangible target audience related
results. The Jury will place a greater emphasis on audience related
results for entries in this category and will be looking for proof
of engagement through metrics such as 'time spent with brand',
'number of interactions with the brand', 'number of downloads',
'number of comments' and so on.
Best Entertainment Platform
This category recognises the power of a platform (traditional
and emerging) used to entertain, and the thinking required to
maximise its value. Core to the creation of a successful platform
is the ability to entertain the consumer in order to retain
Best Event/Experiential Campaign
This category recognises brands that deliver an effective
experiential campaign for consumers via events, stunt advertising,
guerilla marketing, projections, and roadshows or through
sponsorship of an existing property. The experiential campaign will
be physical in its core, but can have virtual angles around it.
The Creative Use of Media Award
This category rewards the creative and innovative use of media,
whether based on the channel, placement or format. The judges will
not be looking for the use of new technology per se, but will
reward the interesting use of digital technologies, as well as
being open to all media.
The Effectiveness Award
This category will reward the campaign that achieved the most
against its stated sales targets. It will focus on sales
effectiveness of a campaign above all other considerations - the
results section of the entry will account for 40% of the Jury's
scores. All entries must include figures showing the campaign's
direct impact on sales. Other ROI metrics will only be considered
if sales figures are also supplied.
Media Vendor of the Year - Media owner only
This category recognises the efforts of media owners in their
work with advertiser clients to connect with their audiences.
Judges are looking for creative application of ideas and innovative
strategies. Entries will be judged on the level of creative
thinking, consumer insight, and success for the client. The winning
media vendor needs to demonstrate excellence in their work for the
client. The entering company must be the media owner.
Best media owner sales team initiative - Media owner
This category is for media owner local or regional sales teams
who can show how they have created an innovative and creative sales
package for the market and actually implement it for the client. It
should demonstrate a great awareness of client needs, creative use
of media, formats and have tangible results. The entering company
must be the media owner.
This section is about content creation and distribution.
The content can be originally created, or existing content that has
been re-purposed, while creative distribution will add value to
Best Content Creation Award
This category is open to all advertisers, agencies and
production organisations that are dealing with brands in order to
create and distribute branded content via publications, apps or
online. The work could be in the TV sector or within the online
video market. The content should fit with the brand values,
strategy and clearly address the marketing challenge. In particular
judges will give additional credit to creative storytelling across
connected screens, in addition to tangible proof of success via
Best Use of Content
This category is searching for a campaign that has the use of
content at the heart. This includes everything from ad-funded TV
deals, branded music projects to 'native' advertising campaigns
such as sponsored stories, featured videos and messages via social
media. It does not need to be owned or original content.
Measurement of performance through metrics such as shares, likes,
viewing duration or frequency will be important in making your
entry a winner.
Best Use of Video
The best use of video should show creativity not only in the
content itself, but also how it has engaged the target audience.
Judges will particularly reward those that show innovative use of
technology in the activation which could include instream or
outstream video solutions. The campaigns may have appeared on
social media platforms, the digital platforms of publishers, media
brand websites or any other platform. Entries could come from media
agencies, media brands or video advertising platform providers.
Best Community Development
This category is for entries that have built up an engaged
community. It recognises community management and the level of
community engagement which can include but is not limited to
creativity and shareability of content, customer service and
loyalty schemes. Key is an understanding of the community and its
relevance to the client's overall comms objectives.
This section demonstrates the best technology or
innovative use of technology, from a single technology platform to
multiple screens and devices in order to connect with the
Best Digitally Integrated Campaign
This category is seeking entries that have understood and
integrated themselves into the digital landscape while integrating
itself excellently into all other media. It covers all digital
media, from web, mobile, IPTV, gaming and search through to
affiliate marketing and is looking for great examples of
interaction using digital media's unique properties.
Best Use of Mobile
Innovative use of the mobile channel to reach and engage
consumers is key in this category. Any form of mobile media will be
considered, including mobile Apps, .mobi sites, mobile content or
any form of mobile advertising, provided they show how the
advertiser has used mobile in a creative and engaging way to obtain
great results on clear objectives.
Best Social Media Campaign
This category rewards excellence in social media. The winning
campaign should be able to demonstrate great results. Entries will
be judged on the creative use of social platforms and a sound
understanding of online consumer behaviour. Judges will be looking
for examples of fantastic consumer driven campaigns, community
building, targeting, engagement and conversational marketing
Best E-Commerce Campaign
This category recognises creative and effective retail
activation, via e-commerce or m-commerce, and/or how they have
successfully integrated with traditional retail. Innovative use of
technology, or creativity in closing the loop between promotion and
purchase will be particularly rewarded, as will tangible
Best Use of Technology
Awarded to the campaign that is seen to exploit new technology
to its full potential in the marketing world. The winning campaign
will be able to demonstrate a good brand/technology fit and show
innovation in the use of the new technology to reach an audience.
This category is open to any existing media channel, and any new
one created by the use of the technology. Judges will be focusing
on the innovative nature of the technology and how it has been
applied to a marketing challenge.
Best Use of Programmatic Technology
This new category seeks to reward the best use of technology for
programmatic trading. Judges will need to appreciate how the
winner's use of technology has delivered in the space, and what
measurable results and/or competitive advantage it has given for
the client. Entries are welcome from the user of the technology as
well as the technology provider.
Best Use of Native Advertising
This category is open to publishers, media agencies and
technology providers who can prove the most effective use of native
advertising or sponsored content. The placement is targeted, the
context is fitting and the results should show the level of success
for the campaign or client.
This section focuses on the core understanding of the
audience, the practical application of that understanding and the
Best Launch Campaign
The winner in this category will be the campaign which
demonstrates the most successful strategy for the launch of a new
product, service or brand, or the re-launch of an existing
product/service. Judges will be looking for understanding of
the target audience and marketplace. It will also show the
use of a cutting edge media strategy that created standout in the
market in order to generate the buzz required to successfully
launch or re-launch a product, service or brand.
Consumer Research Award
This category recognises the best examples of research-based
insight, whether this is consumer insight, futures-based insight, a
media insight, or a combination of all three. Entries are open to
research bureaus, media monitoring firms, agencies, media owners,
associations and even technologists, as long as the impact of
research on the campaign strategy is clear. The winning entry must
demonstrate that insight has contributed the most to planning
strategy or the level of market understanding. This category will
be judged on the effective application of the insight and its
contribution to the media campaign.
The Smart Use of Data Award
The Smart Use of Data Award reflects the achievements of
effectively reaching consumers in their increasingly digital lives,
which has fuelled programmatic buying, marketing through site
targeting and dynamic creative optimisation for instance. The
winning entry should demonstrate the smart use of data which has
ultimately improved results, as evidenced by metrics such as web
conversions, increases in the average order value, a reduction in
online CPA or increase in ROI. Pre and post campaign stats will be
another useful benchmark for judges.
Best Targeted Campaign
This category rewards campaigns that have identified and
effectively reached specific audiences. This includes all
demographics, from a niche audience through to a segment of a
broader marketplace. Judges will consider the level and longevity
of impact made by the campaign.
The Utility/Public Service Award
This category is about delivering benefit to the consumer - be
it a utility, service, or product that meets a public need, whether
it is allied to a charitable cause or not. This could include
branded apps, an event or outdoor media for example. The activation
can be part of a specific comms campaign, or part of the clients'
longer term CSR values. In particular judges will be looking
at how the activation has generated tangible results for the brand
such as sales, enhancement of brand perception or consumer
predilection to purchase.