About the Judging Process
Each year, we get together the most excellent and brightest
media minds from around the world to form the jury, who devote
their time to our rigorous judging process.
We value the integrity of our Awards. We remove shortlist bias,
consider the spread of work for different clients for the Grand
Prix Awards, ensure that entries are judged in the first round
based on the case studies not soley the creative and we allow
debate - all of the judges will review the whole shortlist. Read
what founder of the Festival of Media, Charlie Crowe has to say on
Awards integrity and gain a little more insight into the judging
process. Read it here.
The Festival of Media Awards jury is comprised of clients,
agencies and specialist agencies. The chair of the jury is a senior
advertiser and always will be and our panels will also always
strive to have 20% client attendance. In addition, we also ensure
that this mix of clients is not overtly connected to any one agency
group.
Previous chairs of the jury:
2010 Bernhard Glock, senior partner,
MediaLink
Bernhard Glock was integral to the launch of the Awards in 2009
and he took on the role of the Chair in it's second year. Bernhard
has sat on every Festival of Media Awards judging panel since it's
launch, which includes LatAm, Asia and Global. Formerly at P&G
as the global media director, he now acts as the Chair Emeritus and
provides valuable guidance and insight into year-on-year quality
and trends.
"I see the awards as a quality
benchmark for our media industry. Each advertiser and each agency
should benchmark their own work against the Festival of Media award
standards and thrive to achieve better results each and every
year."
2011 Jenny Ashmore, global
marketing capabilities officer, Mars Inc.
Jenny has worked for some of the biggest brands in the world,
including Mars Inc, P&G and Yell. She was the Chair of the Jury
in 2011, and she is passionate about the Festival of Media Awards
because they recognise the best in class. She commented:
"Media is often seen as complex
and geeky, as against the sexy and glamorous area of creative. This
can mean that the water cooler conversation is not about the
opportunities in the new communications routes that are opening up,
or even in different ways of delivering through existing channels
and platforms. So I am passionate about these awards - which
recognise and reward best in class work, and ensure that we all
push the boundaries and learn how we can better build our
businesses."
2012 Michael Donnelly, worldwide
interactive marketing director, The Coca-Cola Company
Last year's Chair of the Jury, Michael Donnelly, talked about
the theme of legacy and integrity to ensure the most creative and
innovative work is awarded. He described the judging experience as
inspiring and rare experience to be able to sit with some of the
best minds in media and marketing and share ideas.
"We laughed, learned, shared,
debated, selected and celebrated some of the best media work from
around the world to help enrich the innovative thinking in our
evolving world of media…and we made some lifelong friends along the
way…this is our legacy."
*Job titles correct at the time of judging.
The Festival of Media Global Awards 2013 judging panel will be
announced soon.
Full list
of judges (PDF) for 2012