FESTIVAL OF MEDIA GLOBAL AWARDS 2015

The Festival of Media Global Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications from across the globe.

Congratulations to all the winners and a huge well done to the shortlisted entrants.

GRAND PRIX 2015 WINNERS:

Campaign of the Year - Penny the Pirate
Agency of the Year - Starcom MediaVest Group USA
Agency Network of the Year - OMD

Entering Company

Campaign

Brand

Entering Country

Other Credits

Media

Best Communications Strategy

Starcom MediaVest Group (Gold Winner)

#LikeAGirl Always United States Leo Burnett
Leo Burnett Tailor Made (Silver Winner) Bentley Burial ABTO - Brazilian Association of Organ Transplantation Brazil .
Starcom MediaVest Group (Bronze Winner) #DMDS - Dance More Drink Slow Heineken Netherlands Edelman, Armada Music, Massive Music, Publicis Italy, eBuzzing, Spotify
Starcom Mediavest Group Bubbaloo Bubble Tournament Mondelez Mexico .
Mindshare Dove Men + Care "Calls for Dad" Dove Men + Care United States Davie Brown Entertainment, Edelman PR, VaynerMedia
Initiative Fava Beans - The New Superfood California Garden UAE .
Manning Gottlieb OMD John Lewis Department Store, Christmas 2014 John Lewis United Kingdom Adam & Eve DDB
PHD Kan Khajura Teshan Hindustan Unilever India Lowe & Partners, Ozonetel
Mindshare MENA
Keep Our Beaches Clean Tunise Telecommunications Tunisia Infochallenge, Antoworks, Datagrinders
MediaCom Lucozade Conditions Zone Lucozade Sport United Kingdom Grey Advertising, TRO, Speed Communications
OMD/M2M Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
Arena Media Pilsen Callao Trae a tu pata Pilsen Callao Peru .
UM Share a Coke - Tunisia Coca-Cola Tunisia .
Best Engagement Strategy
OMD/M2M (Gold Winner) Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
Starcom MediaVest Group (Silver Winner) #LikeAGirl Always
United States & United Kingdom Leo Burnett
Starcom MediaVest Group (Bronze Winner) Tide Super Bowl Vine Tide United States .
UM Creatures of the Night Jägermeister Australia SOCiETY
Mindshare Lace It Up Youth OFF the Streets Australia .
Starcom MediaVest Group Oscar Selfie
Samsung Galaxy Note 3 United States
.
Mindshare Pepsodent provides Food for Thought Hindustan Unilever India The Exchange
Starcom MediaVest Group Twitter Radio Suno FM
United Arab Emirates Pixelplus Media
Initiative World Cup - 5th Participation Mobily UAE .
Best Entertainment Platform
OMD/M2M (Gold Winner) Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
Carat (Silver Winner) Quest for the Chocovore Idol Krave United Kingdom Story Lab, Isobar
MediaCom (Bronze Winner) Devious Maid Gets Busted: Launch of Devious Maids Season 1 NBC Universal - Universal Channel Australia .
MediaCom Worldwide #listenforyourself Bose United Kingdom Vice, Spotify, Facebook
MediaCom Coke TV Coca-Cola Germany Ogilvy & Mather Werbeagentur
Mindshare Asia Pacific Cornetto Red Cornetto Singapore .
MediaCom Head & Shoulders Shili Football Club: Connecting the Fans Head & Shoulders China .
PHD How HP ignited the love of Millennials with what Millennials love Hewlett-Packard Australia .
MediaCom Mario Karting Reimagined Pennzoil United States JWT, Coyne
Starcom MediaVest Group Oscars Selfie Samsung Galaxy Note 3 United States .
OMD Pepsi Party House Pepsi New Zealand .
Best Event/Experiential Campaign
Mindshare MENA (Gold Winner)
Keep Our Beaches Clean Tunise Telecommunications Tunisia Infochallenge, Antoworks, Datagrinders
MediaCom (Silver Winner) Your Future Is Not Pretty Queensland Government Australia Play Communications
Omnicom Media Group (Bronze Winner)
Porsche Magic Mirror Porsche United States Cramer-Krasselt
Mindshare A Missed Call that Bonded the Nation Laojee Sri Lanka .
PHD Bailan & Snuggle Fun Run Bailan & Snuggle Taiwan .
ZenithOptimedia Connection Day Verizon Wireless United States Zenith, Moxie, Performics
AgenciaClick Isobar FIAT LIVE STORE FIAT
Brazil .
Mindshare Kissanpur(farmland) : Where What You Grow Is What You Eat Kissan Tomato Ketchup India .
Madison Media Le Chalo Khusiyan Cadbury Celebrations India Team Pinnacle
Starcom MediaVest Group Oscars Selfie Samsung Galaxy Note 3 United States .
The Creative Use of Media Award
OMD (Gold Winner) TinnyVision New Zealand Transport Agency New Zealand .
Carat (Silver Winner)
The Sky Réno-Dépôt Canada .
PHD/Drum (Bronze Winner) The World's First ALL-LEGO Ad Break The LEGO Movie United Kingdom .
Mindshare Lace It Up Youth OFF the Streets Australia .
Starcom MediaVest Group Oscars Selfie Samsung Galaxy Note 3 United States .
MediaCom Worldwide Power of Sport: #makethefuture Rio Shell United Kingdom .
PHDiQ NZ Search for a Cure Leukaemia Blood Cancer Foundation New Zealand New Zealand .
MediaCom Share a Coke 2 Coca-Cola United Kingdom .
Starcom MediaVest Group The First AIDS-Free Generation Bank of America United States .
M2M The Metro Rainbow Laces Edition Paddy Power United Kingdom .
The Effectiveness Award
Blue Hive (Gold Winner) Ford Mustang - The Road Awaits Ford Mustang United Kingdom .
MediaCom (Silver Winner) Rendezvous with your soul mate Rejoice China Leo Burnett
PHD (Bronze Winner) The Gentlemen's Wager - Redefining storytelling for an iconic brand Johnnie Walker Blue Label Singapore .
Starcom MediaVest Group #DMDS - Dance More Drink Slow Heineken Netherlands Starcom MediaVest, Edelman, Heineken, Armada Music, Massive Music, Publicis Italy, eBuzzing, Spotify
MediaCom A Highly Charged Launch of the New e-Golf Volkswagen e-Golf Norway Try/Apt, Notch
Starcom MediaVest Group Facebook / Optus ROI study Facebook & Optus ROI Australia .
Mindshare MENA Keep Our Beaches Clean Tunisie Telecom Tunisia .
Mindshare Lace It Up Youth OFF the Streets Australia .
PHD Lipton - From Iftar to Suhoor Lipton Black Tea Bags United Arab Emirates VEEZ
Mindshare Made by Sweden Volvo XC70 Sweden Forsman & Bodenfors, Matter
OMD/M2M Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
Media Vendor of the Year - Media owner only
iHeartMedia (Gold Winner) Diet Coke, Taylor Swift and iHeartMedia partner to launch 'Get a Taste' and '1989' Diet Coke United States Starcom MediaVest Group and Droga 5
Best media owner sales team initiative - Media owner only
Discovery Communications (Gold Winner) Visa Check In on TLC Visa Latin America United States .
iHeartMedia (Silver Winner) iHeartMedia and Bank of America Partnership for World Aids Day Bank of America United States Starcom MediaVest Group
iHeartMedia Diet Coke, Taylor Swift and iHeartMedia partner to launch 'Get a Taste' and '1989' Diet Coke United States Starcom MediaVest Group and Droga 5
iHeartMedia Honda Stage at the iHeartRadio Theater LA Honda United States Starcom MediaVest Group
iHeartMedia iHeartRadio / Macys "Music for Millennials" Macys United States .
Seven West Media McDonald's The X Factor Australia - Be Part Of It McDonald's Australia OMD Fuse

Content

Best Content Creation Award
OMD (Gold Winner)
Intel Your World Intel United Kingdom Tag Worldwide, MRM Meteorite
Touché! (Silver Winner)
Canadian Tire - We All Play for Canada Canadian Tire Canada Cleansheet Communications
OMD (Bronze Winner) Fallonventions GE
United States Giant Spoon
Starcom MediaVest Group #LikeAGirl Always United States Leo Burnett
PHD Find your reason to smile Zhonghua China .
J.Walter Thompson São Paulo Real Time Marketing at the FIFA World Cup 2014 Coca-Cola Brazil Ocean Film
Mindshare Tefal Soulmate Tefal Thailand .
PHD/Drum The World's First ALL-LEGO Ad Break The LEGO Movie United Kingdom .
PHD Vlog-On! BeBeautiful India Jack In The Box Worldwide
Best Use of Content
OMD/M2M (Gold Winner) Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
UM (Silver Winner)
Driving on Ice BMW of North America, LLC United States Stun Creative, UM Studios
PHD (Bronze Winner) They call it as they see it Johnson & Johnson Puerto Rico
.
MEC #chocolateheaven - Serve in 3,000m Lindt Germany .
Carat A Mother's Day to Remember MasterCard Hong Kong
TWBA Hong Kong
Lodestar UM Delivering Indian Election Like Never Before Microsoft India IBN News Network
MediaCom Devious Maid Gets Busted: Launch of Devious Maids Season 1 NBC Universal - Universal Channel Australia .
Mindshare MENA Hosting Infiniti; From Saudis to Saudis Infiniti United Arab Emirates .
UM Kids' Fasting Companion 30 days from Dawn to Dusk Dutch Lady Malaysia Leo Burnett Malaysia
PHD Lipton - From Iftar to Suhoor Lipton Black Tea Bags United Arab Emirates VEEZ
PHD Love In 8 Seconds Cornetto China Minimax Taiwan
Starcom MediaVest Group MyDogMy Mars Petcare Australia .
Best Use of Video
Starcom MediaVest Group (Gold Winner) #LikeAGirl Always United States Leo Burnett
UM International (Silver Winner) Glitch: The Longest / Shortest Ad Ever Xbox One United Kingdom .
MediaCom (Bronze Winner) Scandal Shave Gillette China .
PHD House of Lux Lux UAE Lowe
Starcom MediaVest Group If We Made It Newcastle Brown Ale United States .
PHD Love In 8 Seconds Cornetto China Minimax Taiwan
MediaCom Share a Coke 2 Coca-Cola United Kingdom .
MediaCom The Mahn Song Old Spice Australia Hausmann Communications
Best Community Development
MediaCom (Gold Winner) Take IT Easy Dell Germany NetPress GmbH & Co
UM (Silver Winner)
Creatures of the Night Jägermeister Australia SOCiETY
Mindshare (Bronze Winner) Music Memories Stichting Alzheimer Netherlands Spotify
ZenithOptimedia #Smagersmuk (#Tasteisbeautiful) Läkerol Denmark .
OMD Busting Chinese Whisper Wyeth Gold Hong Kong .
Mindshare Elidor - Medcezir Elidor Turkey JWT
UM International Glitch - The Longest / Shortest Ad Ever Xbox One United Kingdom CP+B London, B-Reel
MediaCom Love Is On Revlon United States .
Initiative Marzouq, Rise of a Twitter Star Mobily United Arab Emirates .
OMD Rimmel London - 180 years of cool Rimmel London United Kingdom .
PHD Vlog-On! BeBeautiful India Jack In The Box Worldwide

Technology

Best Digitally Integrated Campaign
UM International (Gold Winner) Glitch - The Longest / Shortest Ad Ever Xbox One United Kingdom CP+B London, B-Reel
MediaCom (Silver Winner) Rendezvous with your soul mate Rejoice China Leo Burnett
Mindshare Axe University Axe Indonesia .
Starcom Mediavest Group Bubbaloo Bubble Tournament Mondelez Mexico .
MEC Making Dynamo Dynamic Dynamo Australia .
Starcom MediaVest Group Share The Sofa Heineken Netherlands DDB & Tribal Worldwide, Edelman, Facebook, Twitter, Eurosport, Yahoo, Perform Group, Goal.com
OMD Talk to Google Google App United Kingdom Talon
Best Use of Mobile
OMD (Gold Winner) TinnyVision New Zealand Transport Agency New Zealand .
Maxus (Silver Winner) PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold India .
Starcom MediaVest Group (Bronze Winner) Geofencing Montana: Turning $25K into $6.9MM Montana Office of Tourism United States MercuryCSC, PlaceIQ
MNET MOBILE Kia Game On Kia Motors Australia Initiative Media, Innocean Worldwide
UM
Macquarie Centre's Shoppable Catwalk AMP Capital Australia MNET MOBILE and Ensemble
Carat
Oreo "Play Together" Creates Moments of Connection in China OREO China .
Best Social Media Campaign
UM (Gold Winner)
H&M 'The Box of Wang' H&M United Kingdom .
Starcom MediaVest Group (Silver Winner) It's Beautiful Coca-Cola United States W&K Portland
Starcom MediaVest Group (Bronze Winner) Share The Sofa Heineken Netherlands DDB & Tribal Worldwide, Edelman, Facebook, Twitter, Eurosport, Yahoo, Perform Group, Goal.com
Mindshare #Beermatch There's a beer for that United Kingdom .
Starcom MediaVest Group #LikeAGirl Always United States Leo Burnett
Loducca #somostodosmacacos #weareallmonkeys Neymar Jr. Brazil Conspiração, Raw Audio
OMD Busting Chinese Whisper Wyeth Gold Hong Kong .
Initiative Dove "Beauty Patches" Dove
Mexico
.
PHD How Cadbury Won The Brits Cadbury United Kingdom Gravity Road
Starcom MediaVest Group Oscars Selfie Samsung Galaxy Note 3 United States .
MediaCom Rendezvous with your soul mate Rejoice China Leo Burnett
Initiative World Cup - 5th Participation Mobily UAE .
Best E-Commerce Campaign
Touché! (Gold Winner) Sport Chek replaced paper with pixels! Sport Chek Canada .
MediaCom Babyshop Embraces Showrooming Babyshop Norway .
MediaCom IKEA - There's no such thing as bad weather IKEA Norway .
UM
Macquarie Centre's Shoppable Catwalk AMP Capital Australia MNET MOBILE and Ensemble
Havas Media Group PayPal - Turning nothing time into shopping time Paypal Australia .
Best Use of Technology
Manning Gottlieb OMD (Gold Winner) Virgin Holiday Virtual Holidays Virgin Holiday United Kingdom .
MEC (Silver Winner) Making Dynamo Dynamic Dynamo Australia .
MNET MOBILE (Bronze Winner) Kia Game On Kia Motors Australia Initiative Media, Innocean Worldwide
Initiative #Contipredicts Continental Tyres United Kingdom .
Starcom MediaVest Group Bade Parde Wali Phillum Emirates NBD United Arab Emirates Pixelplus Media
MediaCom Fanbande - Volkswagen's perimeter of engagement Volkswagen AG Germany .
mobilike Ford - Listen to your Heart Ford Focus Turkey Ford Otosan and ZER
OMD McDonald's Programmatic Custom Audiences McDonald's Denmark Resolution Denmark, DDB Copenhagen, InsightGroup
MediaCom Worldwide Power of Sport: #makethefuture Rio Shell United Kingdom JWT, Edelman, Possible
Carat Priceless Engine MasterCard Singapore .
MediaCom Rendezvous with your soul mate Rejoice China Leo Burnett
MediaCom Share a Coke 2 Coca-Cola United Kingdom .
Best Use of Programmatic Technology
Starcom MediaVest Group (Gold Winner) The Power of Programmatic Search Samsung United States .
OMD (Silver Winner) Telstra 'driving a new model for data driven trading' Telstra Australia .
PHD (Bronze Winner) Democratizing e-Commerce for Consumer Goods Watson's Hong Kong .
Affectv Affectv's SignalAd technology for Atlantic Records campaign Ten Walls track, Walking with Elephants United Kingdom .
Cadreon Coca-Cola Media First at Rush Hour Coca-Cola Netherlands
.
The Exchange Lab Powered by Proteus, the Multi-DSP Trading Platform O2
United Kingdom .
Best Use of Native Advertising
MEC (Gold Winner)
Netflix - The Reinvention of Storytelling Netflix United States .
PHD (Silver Winner) Soundtrack To Your News Telenor Deezer Music Streaming Hungary POSSIBLE CEE
MediaCom (Bronze Winner) Cities Energized: The Urban Transition Shell United States .
BPN It Takes Two: Modernizing Dinner and A Movie Applebee's United States .
Starcom MediaVest Group Oscars Selfie Samsung Galaxy Note 3 United States .
OMD Pepsi Party House Pepsi New Zealand .
Carat The Cadillac Experience and Axel Springer Native Collaboration Cadillac Germany/Switzerland .
Initiative The Top-of-Mind-Word-Puzzle Eunova Germany .
PHD
TRESemme - Red Carpet Tresemme India .

Insight

Best Launch Campaign
OMD/M2M (Gold Winner) Penny The Pirate OPSM Australia Saatchi & Saatchi Sydney
Carat (Silver Winner)
Umparken im Kopf (Re-park your mind) Opel Germany .
OMD (Bronze Winner) Paper Planes: Helping a Little Aussie Film Fly Paper Planes Australia .
MediaCom Worldwide #listenforyourself Bose United Kingdom Vice, Spotify, Facebook
PHD International Canon Come and See Canon United Kingdom .
Mindshare Made by Sweden Volvo XC70 Sweden Forsman & Bodenfors, Matter
PHD/Drum Shaking up the biscuit category by going ape Chips Ahoy! United Kingdom .
OMD SSE Brand Launch SSE United Kingdom .
PHD The Gentlemen's Wager - Redefining storytelling for an iconic brand Johnnie Walker Blue Label Singapore .
Mindshare MENA Tarboosh "Never Grow Up"
Gandour Lebanon .
PHD/Drum The World's First ALL-LEGO Ad Break The LEGO Movie United Kingdom .
Consumer Research Award
Starcom MediaVest Group (Gold Winner) Facebook / Optus ROI study Optus Australia .
M2M (Silver Winner) From Last Click to First Step Amazon Instant Video United Kingdom .
OMD (Bronze Winner) McDonald's Programmatic Custom Audiences McDonald's Denmark Resolution Denmark, DDB Copenhagen, InsightGroup
MediaCom Worldwide #listenforyourself Bose United Kingdom Vice, Spotify, Facebook
Manning Gottlieb OMD Creating New Interest, and Driving a Change in Consumer Behaviour, Within British Banking TSB United Kingdom .
MediaCom IKEA - There's no such thing as bad weather IKEA Norway .
UM International Wave 7 - Cracking The Social Code Microsoft Xbox United Kingdom .
The Smart Use of Data Award
MediaCom (Gold Winner) Babyshop Embraces Showrooming Babyshop Norway .
UM (Silver Winner)
Economist Prospect Drive The Economist United Kingdom .
MediaCom (Bronze Winner) IKEA - There's no such thing as bad weather IKEA Norway .
Affectv Affectv's SignalAd technology for Atlantic Records campaign Ten Walls track, Walking with Elephants United Kingdom .
iProspect
Finally! Proof that social ads drive retail footfall. IKEA United Kingdom Vizeum
Best Targeted Campaign
MediaCom (Gold Winner) Take IT Easy Dell Germany NetPress GmbH & Co
MediaCom (Silver Winner) Babyshop Embraces Showrooming Babyshop Norway .
OMD (Bronze Winner) McDonald's Programmatic Custom Audiences McDonald's Denmark Resolution Denmark, DDB Copenhagen, InsightGroup
Initiaitve Audible 'Your Perfect Running Partner' Audible United Kingdom .
Starcom MediaVest Bollywood on Wheels
Emirates NBD UAE .
OMD Busting Chinese Whisper Wyeth Gold Hong Kong .
MediaCom Coke Zero Can Promotion Coca-Cola Zero Germany .
MEC Making Dynamo Dynamic Dynamo Australia .
OMD Dominicana / Pagés BBDO Receipt Popular Bank Dominican Republic .
OMD Reminder Mirror ARS Humano Dominican Republic .
Maxus Sberbank Cats Sberbank Russia Maxus Moscow, Mosaic, Hype production
MediaCom Social Experiment
Gillette India .
The Utility/Public Service Award
Starcom MediaVest Group (Gold Winner) #LikeAGirl Always United States Leo Burnett
Carat (Silver Winner) Stand Up To Cancer MasterCard United States PosterScope
Madison Media (Bronze Winner) This World Heart Day take the first step towards Her Heart Health Marico
India .
OMD 18th Zone Embassy Tortrix Guatemala .
Mindshare MENA
Keep Our Beaches Clean Tunise Telecommunications Tunisia Infochallenge, Antoworks, Datagrinders
Mindshare Lace It Up Youth OFF the Streets Australia .
Mindshare MENA The Egyptian Energy Conservation Initiative The Egypt Consortium for Energy Conservation Initiative Egypt .
ZenithOptimedia Watch Your gl(ASS): The Date-Rape Drug TimeOut Tel Aviv Israel .

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