Congratulations to the winners!

The winners of the Festival of Media Global Awards 2014 were announced on Tuesday 8 April at the prestigious Awards Gala Dinner, at the Rome Cavalieri.

See the full list of Winners and Shortlist
Pictures of the Award Winners and Gala dinner
Campaign of the Year:
XTL, UM Australia
Agency of the Year:
UM Australia
Agency Network of the Year:
Starcom MediaVest Group

Festival of Media Global 2014 Awards Judging

The Festival of Media Global Awards 2014

 

ENTERING COMPANY

CAMPAIGN

COUNTRY

BRAND

OTHER CREDITS

Best Communications Strategy

Starcom MediaVest Group

GOLD WINNER

Warsaw 1935 Poland Prudential Next, Havas PR

UM

SILVER WINNER

Fast Front Pages Australia News Corp Australia Metro Mastheads -

MEC

BRONZE WINNER

A Whiter Smile - the new little black dress Australia Colgate Optic White -
UM 'Smiling is an act of charity'- LISTERINE rides on a cultural insight Malaysia Listerine Malaysia -
Mindshare AXE APOLLO: NOTHING BEATS AN ASTRONAUT United States Axe Deodorant -
MediaCom Creating a media channel to fight Hepatitis C Australia Hepatitis C -
UM Dutch Lady's Unique Fasting Companion for Kids during the Holy Month of Ramadan Malaysia Dutch Lady -
Carat Embrace DIY: Reveal the Designer in You United States Venus -
MediaCom Etihad - Mapped Out MENA Etihad M&C Saatchi, Splash & LinkedIn
Mindshare
Kissanpur 2.0 "Where What You Grow Is What You Eat" India Hindustan Unilever (HUL) -
Starcom MediaVest Group OREO Cookie vs. Creme United States OREO 360i
Starcom MediaVest Group Pause for a cuppa United Kingdom Tetley Tea -
MediaCom Soldier for Women India Gillette India Ltd BBDO; Webber ; Encompass;
PHD Summer Boredom Busters United Kingdom Sainsbury's AMV, DRUM, Dare
Starcom MediaVest Group UHP First Step to Livelihood Philippines United Home Products (UHP) -
Best Content Creation Award

Tool/Exit

GOLD WINNER

Remote Control Tourist United States Tourism Victoria Clemenger BBDO

Zenith Optimedia

SILVER WINNER

Nescafé really friends France Nescafé Publicis Conseil

Forsman & Bodenfors

BRONZE WINNER

 

The Epic Split Sweden Volvo Trucks Folke Film, Swiss, Plop
Dagmar(Starcom MediaVest Group)
A crazy Dane rapping in Finnish: The unusual story of the Kickers relaunch Finland Estrella Kickers Estrella Oy, Anatom Pictures
Havas Media Allende, an assassinated ideology France Upside Television -
Mindshare Axe Hair - Styled in Seconds United States Axe Hair (e.g. cif) -
Starcom MediaVest Group Ensuring Life Goes On Australia GIO Powered by Nine
Starcom MediaVest Group FilmSpeed United States Forza Motorsport 5 for Xbox One -
Starcom MediaVest Group Fruit Hatchback - The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB, King Edward, Vurpa, Blindspot
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken

 

Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly

Riot Johnnie Walker - The Walkers Brazil Johnnie Walker BBH Worldwide
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks -
SapientNitro Make Boring Brilliant United States vitaminwater -
MediaCom Smart Performer United States Audi GroupM Entertainment
Best Contribution to a Campaign by a Media Owner

Yahoo

GOLD WINNER

Life's Journeys United Kingdom Life of Pi Vizeum, Mindshare Hong Kong

ESPN

SILVER WINNER

ESPN and DiscoverAmerica.com - Discover Sport United States DiscoverAmerica.com -

ESPN

BRONZE WINNER

Basketball Capitals presented by Turkish Airlines United States Turkish Airlines 100bares - Production Agency
ESPN ESPN and Nokia - Sport in your Pocket United States Nokia -
Ebuzzing Heineken Road To The Final United Kingdom Heineken Starcom Mediavest Group
Eurosport Lexus - "Sports Excellence" in partnership with Eurosport United Kingdom Lexus ZenithOptimedia
CNN International Lexus / Blueprint United States Lexus Zenith Optimedia
Clear Channel Media + Entertainment Macy's iHeartRadio Rising Star Contest United States Macy's -
Microsoft Microsoft - Samsung SOS Island United Kingdom Samsung Starcom Mediavest Group
Best Digitally Integrated Campaign

MediaCom

GOLD WINNER

Etihad - Mapped Out MENA Etihad M&C Saatchi, Splash & LinkedIn

PHD

SILVER WINNER

Real Beauty Sketches United Kingdom Dove Ogilvy, Edelman, The Audience, Mavens, Youtube

Forsman & Bodenfors

SILVER WINNER

Live Test Series + The Chase 360° Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi
OMD Clorox Cleans Sin City United States Bleach Clorox, DDB, Ketchum
OMD Drink Good Do Good United States Naked Juice Naked Juice, Zynga
Starcom MediaVest Group Fruit Hatchback - The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB, King Edward, Vurpa, Blindspot
Starcom MediaVest Group Hanes dares women to over share United States Hanes Women's Cotton Underwear The Martin Agency, Weber Shandwick
Mindshare Leave a Man, Come Back a Hero Australia Lynx SOAP Creative
OMD
Lilly - Get it out of the way Global Lilly -
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
MediaCom The 4 to 9ers United States Subway Content & Co.
Starcom MediaVest Group The Two Kings of the Netherlands Netherlands Samsung Galaxy S4 Saatchi & Saatchi, Leo Burnett
OMD Two Thoughts One Goal Hong Kong Wyeth Materna Wunderman, AGENDA (Hong Kong) Limited
PHD Winning Moments China Clear Anti-Dandruff Shampoo FUGU MOBILE, INMOBI
Best Engagement Strategy

MediaCom

GOLD WINNER

Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass

Starcom MediaVest Group

SILVER WINNER

Fruit Hatchback - The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB, King Edward, Vurpa, Blindspot

Starcom MediaVest Group

BRONZE WINNER

UHP First Step to Livelihood Philippines United Home Products (UHP) .
UM Coca-Cola- "Saving the Polar Bears (arctic home)" Denmark Coca-Cola Essencius , Unfold by Essencius , Marvelous , Wunderman
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
Madison Media Infinity How Radio triggered 1.6 years of engagement around an unspeakable problem India Mediker Anti-Lice Treatment Naturals -
UM Lambnesia Australia Lamb BMF, Hausmann
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
Best Entertainment Platform

UM

GOLD WINNER

Spend Your Lunch Well Australia ING DIRECT Ensemble, Soap creative, Droga5, Reprise

Starcom MediaVest Group

SILVER WINNER

Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly

MediaCom

BRONZE WINNER

Creating a media channel to fight Hepatitis C Australia Hepatitis C -
Microsoft Anchorman 2: Ron Burgundy Takes over MSN United Kingdom Anchorman 2 MEC
MediaCom Creating an Intimate Conversation at Scale Colombia Gynoncanesten JWT
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi
Starcom Mediavest Group Planeta de Ideas Mexico Ciel LiquidThread SMG Content Division
Mindshare Protect Your Idol China Castrol -
Starcom MediaVest Group Samsung gets smart with App development Australia Samsung -
MediaCom The Beetle Convertible Shark Cage United States Beetle Deutsch, Edelman, Discovery Channel
PHD The Performan Hong Kong Durex Kitchen
OMD Waterstones The Book That Made Me United Kingdom Waterstones Sky
Best Event/Experiential Campaign

UM

GOLD WINNER

BUDWEISER- "RED LIGHT" Canada Budweiser AB InBev

Touché!PHD

SILVER WINNER

Canadian Tire Ice Truck Canada Canadian Tire TAXI, NOTCH, FUSE , Iceculture, Canadian Tire

Initiative

BRONZE WINNER

Red Bull Soapbox Race brings its comedy of crashes to Taiwan Taiwan Red Bull FTV, MTV, Milk
Mindshare 106,000 Found India Closeup Toothpaste -
Mindshare Ben & Jerry's Sundae Sessions Australia Ben & Jerry's -
MediaCom Having incomplete auto insurance is like having an incomplete vehicle Colombia Allianz REP GREY, G2
Ogilvy DigitalHealth Hyposimulator United Kingdom Onglyza -
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi
MEC London's Earth Hour goes 'into darkness' with Star Trek United Kingdom Paramount Pictures UK Paramount Pictures UK, Kinetic, Abundant, Way to Blue, Ars Electronica Futurelab, Ascending Technologies
1 Digital Media Group (1DMG) Rexona Run To Your Beat Philippines Rexona -
Mindshare Sunlight - It's Raining Roses India Sunlight Detergent Powder LOWE LDB
Mindshare Surf EW-Worshipping the Lord with 10 Hands India Surf Excel Sakal Group
Best Launch Campaign

Rocket

GOLD WINNER

Beetleing New Zealand VW Beetle DDB

Mindshare

SILVER WINNER

Lynx Space Academy - To Infinity and Beyond United Kingdom Lynx BBH, TMW, Mischief, Slice, GrandVisual, Shazam

Starcom MediaVest Group

BRONZE WINNER

The Two Kings of the Netherlands Netherlands Samsung Galaxy S4 Saatchi & Saatchi, Leo Burnett
VivaKi Solutions Going native to launch the BlackBerry Q5 United Kingdom BlackBerry UK ChannelFlip, AMV BBDO
Mindshare Lipton Ice Tea Virgin Cocktails "Snaps of Summer" Australia Lipton Ice Tea Pedestrian.TV, Soap, Pulse
UM Locally Famous Australia MasterCard McCann, The Origin Agency, MercerBell, ICLP, Ensemble, Reprise
Initiative Red Bull Soapbox Race brings its comedy of crashes to Taiwan Taiwan Red Bull FTV, MTV, Milk, Yahoo! Sports
MediaCom Smart Performer United States Audi -
UM Spend Your Lunch Well Australia ING DIRECT Ensemble, Soap creative, Droga5, Reprise
Starcom MediaVest Group The Face of Fandom United States Xbox One Ayzenberg
Best Social Media Strategy

UM

GOLD WINNER

XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise

OMD

SILVER WINNER

Twitter Cup Australia TAB TBWA

PHD

BRONZE WINNER

Real Beauty Sketches United Kingdom Dove Ogilvy, Edelman, The Audience, Mavens, Youtube
Starcom MediaVest Group Basil Hayden's Gamble Worth Millions United States Basil Hayden's Bourbon -
MEC Channelling The Character Australia Bad Grandpa -
UM Coca-Cola- "Saving the Polar Bears (arctic home)" Denmark Coca-Cola Essencius, Unfold by Essencius, Marvelous, Wunderman
MediaCom Etihad - Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
Starcom MediaVest Group OREO Cookie vs. Creme United States OREO 360i
MediaCom Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
MediaCom The Excuse - Die Ausrede Germany Deutsche Telekom "Community Film" - Gerhard Kiefer
Best Targeted Campaign

Initiative

GOLD WINNER

Carefree Secret Talks United Arab Emirates Carefree -

MediaCom

SILVER WINNER

Snickers Misspelling United Kingdom Mars Chocolate - Snickers AMVBBDO

UM

BRONZE WINNER

XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
UM 'Smiling is an act of charity'- LISTERINE rides on a cultural insight Malaysia Listerine Malaysia -
UM "One Direction Kik's Off its New Album" United States One Direction Kik, Kettle NYC, IPG Media Lab
MediaCom Etihad - Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
HAVAS MEDIA Fish don't get wet Spain Invest for children Foundation -
Starcom MediaVest Group Food Trucks for Chow Hounds United States Chef Michael's Dog Food CRN, Kicking Cow, Checkmark, Tenthwave, JSHA, Neo
Innocean Worldwide Europe GmbH KIA CARS (REVOO) United Kingdom
Kia Motors Havas Media, REEVOO
Excelerator Media, Division of Mindshare Canada Mazda "Pick a Fight" Canada Mazda3 Catalyst
Starcom MediaVest Group T-Mobile Mobile Number Portability Poland T-Mobile Engine
Best Use of Content

ONIRIA\TBWA

GOLD WINNER

No name match Paraguay Unicef Metropolis Films, El Bagre Productora, LFZ Films, Inthependiente, Elemental

MediaCom

SILVER WINNER

Norway´s Greatest Gift Norway Posten Kitchen

MediaCom

BRONZE WINNER

The 4 to 9ers United States Subway Content & Co.
Mindshare AXE APOLLO: NOTHING BEATS AN ASTRONAUT United States Axe Deodorant Mindshare Entertainment
UM Dodge Defiance- "Only the Defiant Survive" United States Dodge Wieden+Kennedy, NBC Universal/Syfy
Starcom MediaVest Group Heineken Dropped United Kingdom Heineken Wieden & Kennedy, AOL International, Be-On, Tribal DDB, Edelman, Media Monks, Wefilm
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
PHD How "support team stories" meant game, set and match for ANZ Australia ANZ Bank Octagon, Dave Clark Design, Gemba
OMD PepsiCo Ramadan Power of One United Arab Emirates PepsiCo - Pepsi & Lay's BBDO, OMD, Impact Proximity, PepsiCo
MediaCom Smart Performer United States Audi -
MediaCom Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass
Forsman & Bodenfors The Epic Split Sweden Volvo Trucks Folke Film, Swiss, Plop
MediaCom Volkswagen Golf GTI, Play The Road United Kingdom Volkswagen Tribal DDB
Best Use of Mobile

PHD

GOLD WINNER

Mobile Entertainment Box India Kaan Khajura Teshan Netcore, Viva Connect/ Viva Infomedia

EVRYTHNG

SILVER WINNER

Dads Deserve Better United Kingdom Johnnie Walker & Buchanan's Independents United, LOVE

UM

BRONZE WINNER

CARRIE CALL Japan Movie Model Case, INC.
Mindshare "Citra" wishes Goodnight Indonesia Indonesia Citra -
UM 100Plus Private Trainer in Your Pocket Malaysia F&N Interflavine Pte Ltd / 100PLUS -
Tool BMW Become Electric United States BMW WCRS London
MediaCom Beyond Advertising Nescafé DolceWord Denmark Nescafé Dolce Gusto MEC ACCESS, DRF, AddThunder
UM Target Toy Sale Australia Target Mnet
PHD The Good Life Club India Brooke Bond Hungama Digital
Mindshare Turkcell Who Has Called? Turkey Turkcell -
Best Use of Technology

Magyar Telekom Plc

GOLD WINNER

Sky Gallery Hungary Telekom DDB

Starcom MediaVest Group

SILVER WINNER

Pause for a cuppa United Kingdom Tetley Tea -
EVRYTHNG Dads Deserve Better United Kingdom Johnnie Walker & Buchanan's Independents United, LOVE
KoffeeCup MINI: Not Normal United Kingdom MINI/MINI KoffeeCup, Posterscope, Vizeum , iris
OMD See the world at home Hong Kong Wyeth Gold TBWA
PHD Weleda - TV meets 2nd Screen Germany Weleda AG WyWy GmbH
Xaxis Xaxis Sync Provides Cross-Channel Engagement Netherlands Activision MEC
Consumer Research Award

MEC

BRONZE WINNER

PROJECT SLIPSTREAM United Kingdom N/A Mirriad, STV, Technology Strategy Board (TSB)
GroupM Asia Pacific 3D Helix Project: Project to Integrate Fragmented Media Research Sources & Currencies In 12 Asian Markets Singapore All Maxus, Telmar, Effective Measure, Nielsen, Kantar, Kinetic, StarCount, the Media Research Group of Asia
YuMe Digital video should be multi-screen, not one screen United States YuMe Decipher Media Research
Yahoo Insight to Inspire a Year of Gen Z at Yahoo United Kingdom Yahoo Truth consulting
Carat Lurpak Spirit Level United Kingdom Lurpak Wieden+Kennedy, Outside Line, Posterscope
OMD Pepsi VMA Study United States Pepsi -
The Creative Use of Media Award

MediaCom

GOLD WINNER

Snickers Misspelling United Kingdom Mars Chocolate - Snickers AMVBBDO

UM

SILVER WINNER

Xbox - #Keycode United Kingdom Xbox -
UM Coca-Cola- #LetsEatTogether Romania
Coca-Cola MRM Romania/ CME Group, McCann Erickson Creative Services
UM Fast Front Pages Australia News Corp Australia Metro Mastheads -
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
UM Windows Office 365 - Work From Anywhere United Kingdom Office 365 Rapport
The Data Innovation Award

MATCH Media

GOLD WINNER

IKEA: A data matching love story Australia IKEA -

Havas Media

SILVER MEDIA

Capacity Management Media UK East Coast Mainline -

Starcom MediaVest Group

BRONZE WINNER

The Road to Selling Records Goes on a Detour United Kingdom Parlophone -
MediaCom Etihad - Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
Excelerator Media, Division of Mindshare Canada Mazda "Pick a Fight" Canada Mazda3 Catalyst
Starcom MediaVest Group Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way United States Herbal Essences Atelier, MMC, Resource Interactive
The Effectiveness Award

UM

GOLD WINNER

The Loss Generator Sweden SBAB Le Bureau

OMD

SILVER WINNER

Quaker Thermoactivation United Kingdom Quaker AMV, Initials, PepsiCo, Ninah

Madison Media Infinity

BRONZE WINNER

Convincing consumers to become our Sales Force India Parachute Advansed Ayurvedic Hair Oil -
Carat Chevy Silverado: Addressable TV United States Chevrolet -
Mindshare Communities Unite to Support Small, Local Businesses on Small Business Saturday® United States AMEX -
Starcom MediaVest Group Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way United States Herbal Essences Atelier, MMC, Resource Interactive
Havas Media SEM Campaign for LAN Peru LAN Peru -
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
Starcom MediaVest Group Taco Bell Redefines the Value of $1 United States Taco Bell: Dollar Cravings Menu Deutsch LA
MediaCom Tag the Weather Sweden Gillette Venus Saatchi & Saatchi
The Retail Award

Starcom MediaVest Group

GOLD WINNER

The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi

Starcom MediaVest Group

SILVER WINNER

Treadmill Vending Machine United Arab Emirates Boost Pixel Plus Media
Mindshare #giftforsanta United Kingdom Argos Digital Gift Guide CHI, The Social Practice, ITV, Twitter
Initiative Arch Rivals United Arab Emirates KFC Arabia -
Mobext McDonald's McDelivery Mobile Philippines McDonald's -
Mindshare Rihanna for River Island United Kingdom Rihanna for River Island -
MediaCom Tag the Weather Sweden Gillette Venus Saatchi & Saatchi
MediaCom TINE Summer app Norway TINE Los&Co, Notch
The Utility/Public Service Award

OMD

GOLD WINNER

NSPCC Pants United Kingdom NSPCC Inferno, Global Radio, Netmums

UM

SILVER WINNER

XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise

MediaCom

BRONZE WINNER

Creating a media channel to fight Hepatitis C Australia Hepatitis C -
Mindshare Learn With Toppers India Horlicks -
Havas Media One million Mangrove trees Mexico Bonafont -
MediaCom Pamilya OnGuard Philippines Safeguard ABS-CBN
WEBSTYLER Santa Swapp Romania Cosmote -
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
Starcom MediaVest Group UHP First Step to Livelihood Philippines United Home Products (UHP) -
Record-Breaking Brand (in partnership with Guinness World Records)

 

Grupo Santander

GOLD WINNER

 

Largest sport trivia competition Latin America - -
ASTRO Malaysia Longest underwater clean-up Malaysia -
-
Darrell Lea Confectionery Australia Largest rocky road Australia - Vippet Foods, BBS Communications
Expedia Highest speed dating event on an aircraft England - Fleishman-Hillard
Fiji Airways Highest altitude wedding on an aircraft New Zealand - PPR New Zealand
Gillette Largest shaving lesson UK - Haygarth Creative Agency, Procter & Gamble for Gillette
Kellogg's Middle East Longest table, largest cereal box, largest cereal breakfast (Attendance) United Arab Emirates - -
MacMillan's Children Books Longest chain of paper dolls England - -
Mondelēz
International
The largest donation of toys in 24 hours United Arab Emirates - -
Nissan Middle East The heaviest aircraft pulled by a production car United Arab Emirates - -
Philips Avent Largest online photo album of handwritten notes China - -
Pricewaterhousecoopers LLP (PWC) Largest financial literally lesson - multiple Venues United States - Playworks & Junior Achievement
Samsung Galaxy S4 Zoom Largest photo book Germany - Samsung Electronics GmbH, FAKTOR 3 AG
SHARP MEA FZE The largest packaged food mosaic United Arab Emirates - -
SOHU.IT The largest smartphone ensemble China - Vivo XPlay

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