"The
Festival of Media Awards team assembled a room of some of the very
best and brightest media minds from around the world, all in one
place. Within minutes of getting started, it became evident that
this was a very unique, very qualified and very aligned group all
investing of their own time to make an impactful difference in the
Media & Advertising business. Collectively, the team quickly
coalesced around the theme of leaving a lasting legacy in the form
of sharing and learning amongst each other, selecting the very best
work, and in broadly celebrating the entrants for all in the
industry to benefit from.
The work was truly inspiring across the board. The category of
Public Service Award was particularly poignant, as was the entries
in the Experiential category. These and others, such as Best Use of
Content and Creative Use of Media demonstrated outstanding use of
strategic thinking and goal setting up front, and then tremendous
collaboration amongst clients, agencies, publishers and in many
cases technology partners to yield astounding results that will
provide learning for all interested parties for many years to
come.
So, we laughed, learned, shared, debated, selected and
celebrated some of the best media work from around the world to
help enrich the innovative thinking in our evolving world of
media…and we made some lifelong friends along the way…this is our
legacy." - Michael Donnelly
BEST ENTERTAINMENT PLATFORM
WINNER
Title: Supercar showdown
Entering Company: Starcom MediaVest Group
Brand: Shannons
Country: Australia
Other credits: The Media Mix, WTFN, Kelly Racing,
Seven Network
View the case study
BEST COMMUNICATIONS STRATEGY
WINNER
Title: Tea time - Muslims, your nice neighbour
next door
Entering Company: MediaCom Norway
Brand: Antirasistisk Senter
Country: Norway
Other credits: Dinamo
View the case study
HIGHLY COMMENDED
Title: Awaken your beeflex
Entering Company: UM Sydney
Brand: Meat and Livestock Australia
Country: Australia
Other credits: BMF, APN Outdoor, JCDecaux
HIGHLY COMMENDED
Title: Power those who protect us
Entering Company: Starcom MediaVest Group
Brand: Duracell
Country: US
Other credits: Digitas, PainePR, Integer,
Acme
BEST TARGETED CAMPAIGN
WINNER
Title: Office war
Entering Company: MediaCom Germany
Brand: NERF
Country: Germany
Other credits: Brainpool Artist & Content
Services, Magic Moments
View the case study
HIGHLY COMMENDED
Title: Polident bridges the generation
gap
Entering Company: MediaCom China
Brand: Polident
Country: China
View the case study
HIGHLY COMMENDED
Title: Puppy love
Entering Company: Starcom MediaVest Group
Brand: Optimum
Country: Australia
Other credits: Network TEN Australia
BEST USE OF DIGITAL LANDSCAPE
WINNER
Title: Le club Perrier
Entering Company: Ogilvy France
Brand: Perrier
Country: France
View the case study
THE EFFECTIVENESS AWARD
WINNER
Title: Polident bridges the generation
gap
Entering Company: MediaCom China
Brand: Polident
Country: China
View the case study
HIGHLY COMMENDED
Title: John Lewis Christmas
Entering Company: Manning Gottlieb OMD
Brand: John Lewis
Country: UK
Other credits: Adam & Eve, Kitcatt Nohr
Digitas
HIGHLY COMMENDED
Title: Brand launch in China
Entering Company: PHD Media
Brand: Lynx
Country: China
CREATIVE USE OF MEDIA AWARD
WINNER
Title: Night hammer
Entering Company: MEC India
Brand: Colgate
Country: India
Other credits: Bates India
View the case study
HIGHLY COMMENDED
Title: Awaken your beeflex
Entering Company: UM Sydney
Brand: Meat and Livestock Australia
Country: Australia
Other credits: BMF, APN Outdoor, JCDecaux
HIGHLY COMMENDED
Title: Geeky ad
Entering Company: Starcom MediaVest Group
Brand: Interactive Design Program
Country: Norway
Other credits: Anorak
BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA
OWNER
WINNER
Title: Making of a Superstar
Entering Company: Gemini TV
Brand: Lux
Country: India
Other credits: Mindshare
View the case study
BEST EXPERIENTIAL CAMPAIGN
WINNER
Title: Danger! Dog poop
Entering Company: MediaCom Israel
Brand: Mokesh - The coalition for mine free
Israel
Country: IsraelOther credits: Aroeti Berman
GPS
View the case study
WINNER
Title: Share a Coke
Entering Company: Ikon Communications
Brand: Coca-Cola
Country: Australia
Other credits: Ogilvy, Naked Communications,
Wunderman, Urban, One Green Bean, Momentum
HIGHLY COMMENDED
Title: Let's colour
Entering Company: MediaCom International
Brand: Dulux
Country: Global
THE PUBLIC SERVICE AWARD
WINNER
Title: Tea Time - Muslims, your nice neighbour
next door
Entering Company: MediaCom Norway
Brand: Antirasistisk Senter
Country: Norway
Other credits: Dinamo
View the case study
HIGHLY COMMENDED
Title: Danger! Dog poop
Entering Company: MediaCom Israel
Brand: Mokesh - The coalition for mine free
Israel
Country: Israel
Other credits: Aroeti Berman GPS
View the case study
HIGHLY COMMENDED
Title: Kymba
Entering Company: Havas Sports &
Entertainment
Brand: Pedigree
Country: Argentina
Other credits: MPG
BEST USE OF EMERGING TECHNOLOGY
WINNER
Title: Light powered media for light powered
watch
Entering Company: Maxus Bangalore
Brand: Titan HTSE
Country: India
Other credits: Titan, KRDS, Kinetic
View the case study
BEST USE OF CONTENT
WINNER
Title: The castaway diary by Ciel
Entering Company: Starcom MediaVest Group
Brand: Ciel
Country: Mexico
Other credits: The Coca-Cola Company, Liquid
Thread Mexico, Pixel Mexico, Stereosonique Films
View the case study
HIGHLY COMMENDED
Title: Project imagin8ion
Entering Company: Mediacom US
Brand: Canon
Country: US
Other credits: Grey, Alliance
HIGHLY COMMENDED
Title: Selling sight through song
Entering Company: UM
Brand: Acuvue
Country: US
Other credits: R/GA
BEST ENGAGEMENT STRATEGY
WINNER
Title: Eyes of Arabia
Entering Company: Starcom MediaVest Group
Brand: Olay
Country: United Arab Emirates
Other credits: MS&L, Tattoo, P&G
View the case study
HIGHLY COMMENDED
Title: Share a Coke
Entering Company: Ikon Communications
Brand: Coca-Cola
Country: Australia
Other credits: Ogilvy, Naked Communications,
Wunderman, Urban, One Green Bean, Momentum
BEST SOCIAL MEDIA CAMPAIGN
WINNER
Title: Killzone 3
Entering Company: Manning Gottlieb OMD
Brand: PlayStation
Country: UK
View the case study
HIGHLY COMMENDED
Title: MANta Clause
Entering Company: Wieden+Kennedy
Brand: Old Spice
Country: US
Other credits: Paine PR
BEST USE OF MOBILE
WINNER
Title: Coin hunting
Entering Company: OMD Denmark
Brand: McDonald's
Country: Denmark
Other credits: DDB Denmark
View the case study
HIGHLY COMMENDED
Title: Playzone
Entering Company: Ikon Communications
Brand: Fanta
Country: Australia
Other credits: Webling, Ogilvy, Naked
Communications
GRAND PRIX AWARDS
M.A.P. HOT COMPANY OF THE YEAR
VideoHub
CAMPAIGN OF THE YEAR
WINNERS
Title: Tea Time - Muslims, your nice neighbour
next door
Entering Company: MediaCom Norway
Brand: Antirasistisk Senter
Country: Norway
Other credits: Dinamo
View the case study
AGENCY OF THE YEAR
Starcom Australia
NETWORK OF THE YEAR
MediaCom
ADVERTISER OF THE YEAR
The Coca-Cola Company
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