Festival of Media Agenda

For more information or for general enquiries, please contact holly.salter@csquared.cc

This agenda is for information purposes only and may be subject to change.

Wednesday 18 May

17:30

Arrive at the Rome Cavalieri Hotel for Welcome Drinks Reception hosted by IBT Media

 

Thursday 19 May - Caesar Stage

09:00

Introduction to day one

Jeremy King, Managing Director, Festival of Media and M&M Global


09:05

What does the Future Hold?

An insider look into the cities of the future. With city populations booming, these hubs of activity go under the magnify glass to see how their economies continue to grow, which are the cities to watch and what this means for media.

Alasdair Ross, Global Product Director, Economist Intelligence Unit


09:45

Lights, Camera, Action, and Hollywood Storytelling

How do brands tell a story in 2016 from everything you need to know about working with Hollywood marketing campaigns to creating long-term relationships with the most elusive and exclusive.

Learn how to maintain brand integrity and avoid dilution by choosing the right partners.

Steve Golin, Film producer, The Revenant & Spotlight

Mitch Kanner, CEO, 2 Degrees Venture


 

Caesar Stage

Julius Stage

10:20

The Inside Track

Hear from the man with his hands on one third of the world's media: Take a look through the lens of an agency network in 2016

Dominic Proctor, President, Global, GroupM

How brands & start-ups can work better together

What you need to know to become or work with a successful start-up, everything from hiring talent internationally, hacks to be a successful entrepreneur, how to get noticed in the press, and how to grow your business.

Rose Lewis, Co-Founder, Collider

Emily Forbes, Founder, Seenit

Christina Richardson, Co-Founder, Openr


10:50

Reinventing a Household Brand

The key to how brands resonate with consumers around the world, staying on the right side of the law whilst embracing creativity and connecting with all generations.

Shane Hoyne, Europe CMO, Bacardi

 

Emerge

Exciting adtech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media.

 

Caesar Stage

Julius Stage

12:00

 

The Holy Trinity of Content

Curation, strategy and distribution - what are the key content opportunities? Why, what, when and how should content be employed for brands on a local and global scale.

Alex Jutkowitz, CEO, Trufflepig

Nick Hugh, Vice President, EMEA, Yahoo!

Rahul Chopra, CEO, Storyful

What do clients really want?

Take an exclusive look into what brands really want from their media agency as the WFA reveals results from their latest survey and key brand marketers discuss the facts.

Matt Green, Global Media & Global Digital Marketing, World Federation of Advertisers

Sital Banerjee, Senior Director, Global Head of Media, Philips

Ben Jankowski, Global Media Head, MasterCard

Mark Butterfield, Head of Global Media, Boehringer-Ingelheim

Fiona Lam, Head of Media and Investment, Volvo

Greg Kukolj, Global Head of Media & Digital Marketing, Heineken

 

12:35

 

Untouchable OOH experience

Real-time, immersive, rich and interactive. Out of home (OOH) is both touchable and untouchable

Is OOH ahead of the advertising curve and how is it evolving?

What physical and technology advancements are pioneering OOH and other areas of media

Join this session to learn digital, programmatic and courting personalisation keeps OOH front and centre.

 

Matthew Dearden, President Europe, Clear Channel Outdoor
Suzy Jordan, Director of Commercial Strategy, Exterion
Spencer Berwin, MD-sales, JCDecaux
Annie Rickard, Global President, Posterscope (Chair)

 


A Better Balance

Hear from the 30% Club about its plans to build and maintain equal opportunities for women in the workplace. Women are not a minority, making up 50% of the population how can everyone help the media workplace reflect this?

Learn the business advantages of having a diverse workforce.

Odile Robotti, Head of Italian chapter, 30% Club

 

13:05

 

 

Thinking Outside the Box

Building key relationships with audience through the power of innovation. With the format of television consumption in flux how does a television network not only survive but thrive in 2016.

Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4

Philip O'Ferrall, SVP at Viacom

Moment Marketing

Flexible planning before, into and after the moment. Intelligent application of creative data to build on maximising moments to building long-term relationships and loyalty

Why moment marketing may be the buzzword delivering on all its expectations

Eliott Reilhac, Co-Founder & CEO, TVTY

Abbie Oguntade, Global Marketing Director, HTC

 

13:35 Lunch sponsored by Inneractive

Festival of Media Global Awards Winners Presentation in the Screening Room

 

Caesar Stage

Julius Stage

14:35

 

 

Controlling your data destiny
Fireside chat with Anthony Rhind, CSO, Adform

 


Building Trust In The Digital Economy

Trust. This is one of the biggest issues facing brands today. Institutions and brands are no longer the voices of authority they once were. Data has played a key part in this paradigm shift, driving increased distrust in consumers through perceived "big brother" tactics, whilst enabling powerful communities of trusted consumers through the rise of social media and shared experience. So how do brands build trust in the Digital Economy?

Will Swayne: Global President, Carat

Sanjay Nazerali: Global Chief Strategy Officer, Carat

Ben Jankowski: Group Head, Global Media, MasterCard

15:10

The Big Debate: Is There Such a Thing as a Transparent Media?

Just like democracy is there such a thing as transparency in the media industry? Or, are there a number of versions of transparency that are widely accepted and are sufficient? Join us for this hotly anticipated debate on why the media has become so cloudy and who is paying the price.

Gabe Greenberg, CEO, GABBCON (Chair)

Mike Peralta, CEO, AudienceScience

Nick Manning, CSO, Ebiquity

Jim Elms, Global CEO, Initiative

Sarah Mansfield. VP Global Media Europe and Americas, Unilever


Emerge

Exciting adtech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media.

15:55 Afternoon Break

 

Caesar Stage

Julius Stage

16:25

 

 

Geo-location and the Mobile Journey

Supercharged personalisation one of the key marketing themes throughout 2016. How does historic data and journey come in to play? The key to making mobile video work on mass for brands.

Harry Dewhirst, President and Board Director, Blis

Lisa Donahue, Global CEO, Starcom MediaVest Group

 

The Fourth Industrial Revolution

The convergence of technology:  Three industry leaders tell you how to embrace the evolution of technology and what this means for your brands and future campaigns.

AI:  Mike Cooper, Global CEO, PHD

AR: Ariff Quli, Chief Commercial Officer, Blippar

VR: Dillon Seo, CEO & Founder of VoleR Creative, Co-founder of Oculus

 

17:10

 

When Two World's Collide

An insight into taking Chinese brands global what these moves means for marketers and the challenges and opportunities they face as they move their brands from East to West.

Subrina Liu, General Manager, Herborist


The Impact of Global Mobile and Video Advertising

Understand how the worlds of data, measurement, mobile and video worlds converge internationally with leading marketing brands and agencies.

Jeremy Arditi, SVP International, Teads

Nic Travis, VP Head of Digital Marketing, MBNA

Martin Kelly, CEO and cofounder, Infectious Media

17:35

 

The Transformative Power of Sport

In an ever-evolving media landscape, our panel will discuss how brands and athletes look to optimise and commercialise sponsorships opportunities in a new multi-platform media world.

Jonathan Edwards, World and Olympic Triple Jump Record holder and Eurosport Lead Presenter

Jonathan Davies, SVP & Managing Director, Advertising Partnerships, One Discovery media

 

 

Video: The Next Frontier

What are the new and evolving trends for video? What does the future of video look like, or can we even know?

Bruce Daisley, European VP, Twitter

Caesar Stage

18:05

 

Why Should Anyone be Led by You?

Leadership and culture is in a time of change.

Lindsay Pattison chats to Jeremy King about what future facing agency leadership means in an industry at 'peak complexity', and the tough questions CEOs have to ask themselves.

Lindsay Pattison, Global CEO, Maxus

Jeremy King, Managing Director, Festival of Media and M&M Global


18:30

End of day one round up

Jeremy King, Managing Director, Festival of Media and M&M Global


18:35

End of day one at start of Happy Hour Drinks Reception hosted by Blis

Festival of Media Global Awards Grand Prix Winners Presentation

 

Friday 20 May - Caesar Stage

09:25

Introduction to day two

Jeremy King, Managing Director, Festival of Media and M&M Global


09:30

Hussain's House

From one of their own; all you need to know about influencers of tomorrow from a millennial thought leader. A look into what millennial consumers like and do not like about your agency, brand or media and how they are disrupting, evolving and defining the future.

Hussain Manawer, Space Tourist


09:55

The Branded Content Company: The Legacy Game Changer

Huge changes have happened in the recent past for publications, how has this impacted how they tackle their market and led them to identifying challenges early and solving them before damage can be done?

Joseph Ripp, CEO, Time Inc.


 

Caesar Stage

Julius Stage

10.25

Perfect harmony. Curating for the world's greatest entertainment and music brand

How an iconic brand and organisation reaches consumers through digital, social and technological media using holograms and robotics to create unforgettable performances.

Evan Greene, CMO, The GRAMMYs

 

The Agency Model: Leading from the Front

Gain insight and perspective into how an agency remains relevant to brands in 2016, why there are so many global pitches, and what is the key to attracting and retaining the right talent.

Steve King, Global CEO, Publicis Media

 

10:55

Creating global award winning success

What does global award recognition mean for an agency and a brand? How brands and agencies grow these key relationships and what they mean to media. Learn the challenges and triumphs of award winning campaigns.

Mainardo de Nardis, Global CEO, OMD

Jee Moon, Vice President, Luxottica, Australia

Live from the living room

An insight into how second and third screen fanatics consume content, not only from within the home, but also from anywhere and everywhere. How can content creators breathe live/life back into the living room environment?

Wenda Harris Millard, President and COO, Medialink

Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal


 

Caesar Stage

Julius Stage

12:10

East Meets West

What's next for K-pop Korea's phenomenon? With millions of fans, K-Pop is the key to resonating with the millennials across Korea How do brands utilise this and how does this transfer around the globe?

Normandy Madden

Q ( Kyu C Lee), CEO & Producer, KINO33 Entertainment

Lisa, K-pop star


How is gaming leading the 'brand in the hand' revolution?

Discover how UGC is being used and how are communities such as YouTube are utilised to reach existing and new audiences.

Uncover the roles for future brand partnerships, what will excite audiences and deliver a return.

See the insight and vision on the gamer of the future around Europe and APAC. Understand how to connect with them; be the first to know what the growing gaming audiences/spaces are and how winning brands engage with them.

Jeremy Paul MA, Vice President Marketing Communications & Insight, International Markets, Activision Blizzard

12:35

The Connected Consumer

Consumers love to be connected to everything from their cars, to their fridges, watches and utilities. See how this is influencing the media and marketing landscape and how products, services and brands will evolve as connected consumers become increasingly savvy with the IoT.

Alexander Mankowsky, Future Studies & Ideation, Social Scientist, Daimler AG


Emerge

Exciting adtech start-ups are set to appear on stage with emerge at this year's Festival of Media Global, covering everything from advertising to social media.

 

13:10

How Inclusive is Media?

Diversity is a massive subject matter across numerous industries; what is the state of play in the marketing and media industry? How can the media industry become more inclusive of the audiences that are a true representation of the very audiences it wishes to connect with?

More than debate and conjecture, join is in shaping the solutions which can develop change.

Sam Phillips, Chief Marketing Officer, Omnicom Media Group, UK & Managing Director, OMG Ethnic UK (Chair)

Jan Gooding, Global Brand Director, Aviva

Ruth Hunt, CEO, Stonewall

 

Let's get (not too) personal.

In an age where consumers expect new streams to be tailored, their online shopping carts to automatically re-order favourites, and their calendars remind them to head to the airport, why do they draw the line at advertising?

But this isn't a panel about ad blocking, it's about personalisation.

Brands and agencies need to know the preferences of millions of customers in real time, in stores, on mobile devices, desktops and beyond

Where do we draw the line between personal and creepy?

Ben Wood, Global President, iProspect

Kassie Kemp, Global Head of Digital Strategy, Hilton

Patrick Harris, Global Agency Development, Facebook


13:45 Lunch sponsored by Inneractive

 

Caesar Stage

Julius Stage

14:45

 

Programmatic's Media Takeover

A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.

Caspar Schlickum, CEO, Xaxis

Mike Shehan, CEO, SpotXchange

Avichai Belitsky, VP, Inneractive

The Publishing Corner

Five global possibilities on the pertinent challenge dominating publishers.

  • Ad blocking
  • Trust and authenticity
  • New publishing model
  • What next for legacy publishers
  • Reaching millennials

Dominic Good, Global Sales Director, FT

Paul Rossi, President, The Economist Group Global Business

Tim Gentry, Global Revenue Officer, The Guardian

Marcus Rich, CEO, Time Inc.

15:30

 

Live, Raw and Unfiltered. Meet the Influencers.

Staying fresh in an ever-evolving and crowded marketplace is no mean feat - our influencers give a glimpse into original thought, if you can maintain integrity by working with brands (for the influencer and the brand) and the key to earning, keeping and using millions of devoted followers

How is Technology Shaping Tomorrow's Marketer?

It's fair to say that technology and the volume of data available to improve marketing, are certainly having a profound impact on marketing. Where does this leave marketers and their team? Can you only be a successful CMO in 2016 if you know about all the latest software and how to activate customer insights? Or should marketers excel at creativity and leave the rest to the analysts and IT teams?

Chris Le May, SVP & MD Europe and Emerging Markets, DataXu

 

 

Caesar Stage

16:10

 

Agency Fortunes

What do global agencies CEOs really know about their clients?

We asked and marketing and media land their views and they didn't hold back

Benefit from insight that will transform how agencies, brands and everything else in between coexist

Vittorio Bonori, CEO ZenithOptimedia Italia and Regional Chair for South Med, Middle East & North Africa

Stephen Allan, Global CEO, MediaCom

 

16:50

 

Emerge

17:10

 

End of Festival round up

Jeremy King, Managing Director, Festival of Media Global and M&M Global


17:15

End of day two

 

Building Trust In The Digital Economy

Trust. This is one of the biggest issues facing brands today. Institutions and brands are no longer the voices of authority they once were. Data has played a key part in this paradigm shift, driving increased distrust in consumers through perceived "big brother" tactics, whilst enabling powerful communities of trusted consumers through the rise of social media and shared experience. So how do brands build trust in the Digital Economy?

Will Swayne: Global President, Carat

Sanjay Nazerali: Global Chief Strategy Officer, Carat

Ben Jankowski: Group Head, Global Media, MasterCard

Partners

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