Date

7-9 May 2017

Location

Rome Cavalieri, Italy

Brands Attending

245

Speakers

80+ Professional Speakers

The only event dedicated to the world's biggest spending brands, agencies, media owners and tech companies

Festival of Media Global is the foremost congregation of high level decision makers in the $1 trillion international advertising industry.

Our inspiring two-day conference agenda will showcase the very latest in media thinking, with insights from the world’s most prominent brand CMOs, most powerful media executives and most pioneering innovators.

Attendees can look forward to unrivalled opportunities to network and do business with the most important players in the industry.

FOMG17 App 674px

BRAND ATTENDEES ALREADY INCLUDE

2017 SPEAKERS

If you would like to be considered for a speaking opportunity in 2017, please contact Liza Koromila, Senior Conference Producer at liza.koromila@csquared.cc.

Carl Erik Kjaersgaard

CEO & Co-Founder, Blackwood Seven

Daniel Rosen

Global Director of Advertising, Telefónica

Daniel Rossomondo

Senior Vice President - Media & Global Partnerships, NBA

Gerry D’Angelo

Global Media Director, P&G

Greg Stuart

Chief Executive Officer, Mobile Marketing Association (MMA)

Helen McGuire

Co-Founder & MD, Hopscotch

Jan Gooding

Global Inclusion Director, Aviva

Joanna O’Connell

CMO, MediaMath

Jonah Goodhart

CEO & Co-Founder, Moat

Keith A. Grossman

Global Chief Revenue Officer, Bloomberg Media Group

Linda Yaccarino

Chairman of Advertising Sales & Client Partnerships, NBCUniversal

Maddie Raedts

Co-Founder & Creative Director, IMA – Influencer Marketing Agency

Michelle Poler

Fear Facer, Hello Fear

Mike Dolan

Chief Executive Officer, Bacardi

Oliver Maletz

Head of Communications & Media Planning, Volkswagen AG

Sam Phillips

Chief Marketing Officer OMG UK, Managing Director OMG Ethnic (UK), Assistant Dean Omnicom University

Seth Dallaire

VP Global Ad Sales, Amazon

Susan Agliata

Head of YouTube Branded Content for Europe, Middle East & Africa, Google

Tia Castagno

Head of Innovation and Content, Vizeum Global

Tom Denford

Co-founder & Chief Strategy Officer, ID Comms

AGENDA - Subject to change

Harnessing success through the power of fear

Fear rules our lives in ways we are not even aware of. After facing 100 fears in 100 days in a project that was featured across global media Michelle will take the audience on a journey of how to expand comfort zones and take risks that lead to discovering that facing fears is contagious, Michelle shows us the power behind vulnerability and courage, and how to use your fear to tackle business decisions and create better solutions to the challenges the industry is facing.

Global CEO/CMO: A New Look

The job expectancy of a CMO has dropped to an all time low of two years as businesses look more and more to short term marketing results. This coupled with the new skills required for a CMO to be effective and remain relevant has led to a number of CEOs contemplating doing this role themselves. Mike Dolan, Global CEO/CMO, Bacardi has done just this and it has been a success. Is this the future of the CMO?

It’s time to be brave: embracing failure and delivering success

It’s often the elephant in the room, or it’s that thing that is never spoken about, but failure is what makes us stronger. During this session three industry leaders from global advertisers will reveal their mistakes and what they learnt from them.

AI and the Future of ads

AI is taking over. It’s all around us - in self-driving cars, in our social media newsfeeds, in cancer diagnosis and voice interfaces like Siri or Alexa. It’s also starting to heavily impact the advertising industry - companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We're ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time. Emi Gal, Teads Studio CEO and a software engineer will talk about AI, the impact it’s going to have on the advertising ecosystem over the next 5 years and what advertisers, agencies and publishers should do to prepare for this future.

Why AI is changing everything and there’s no going back

We live in a world where disruption has become a cross industry, global and ongoing phenomenon. The age of digital transformation is over and continuous reinvention is now the minimum requirement for survival. For every brand, at the heart of that reinvention will be the human experience. Driving that human experience and marketing revolution will be cognitive computing, changing how we think, work and engage with our customers.

Ripping up the rulebook: Media at the top table

Volkswagen Group (VWG) ended 2016 as the world’s largest automaker, having produced just over 10.3 million vehicles around the globe. In the same year the group completed the largest global consolidation in the history of media, by switching to PHD. With the automotive industry facing seismic shifts, the eight car brands under the VWG portfolio are fundamentally changing their approach. Amongst them, the Volkswagen brand with a 1.5bn gross per annum marketing budget alone, is leading the way with a fresh approach to consumer moments planning – ripping up the rulebook and putting media at the top table.

The truth about programmatic

Programmatic advertising is innovating and evolving an entire industry at breakneck speed. While these advertising advancements are exciting, there’s a difference between what is coming in the future and what is possible today.

Taking programmatic in-house: fact or fiction?

More and more brands are looking at bringing programmatic in house but they need to know how to create the right team, what skills are needed, what capabilities and infrastructure should be put in place, how to set a new budgeting strategy and the impact on sales team and overall business structure.

Stakeholders, consumers and retailers: The new marketing strategy for successful brands

While it’s clear that digital is increasingly becoming the heart of brands' marketing campaigns, a growing number of pitfalls are undermining growth. Obsession over mobile, social feeds and omnichannel user journeys point to the intersection of consumers and retailers on a new playing field. COTY’s chief media and digital officer Jason Forbes describes how 4 pillars are being used by leading brands to transform retailer partnerships in a highly fluid environment towards category growth.

Is data the new currency for creativity?

Data is now allowing creativity to get up close and personal with consumers, but how close are we to the tipping point of seeing data guide and direct of media creativity?

The evolution of header bidding

Header bidding was one of the hottest topics in 2016, and it’s already become a mainstay for media companies in 2017. Hear from Andrew Casale, President and CEO of Index Exchange and Barbara Agus, Programmatic Director of EMEA and LatAm at Time, Inc. as they discuss how header bidding has delivered on the promise of greater transparency, competition and more revenue for media companies.

The Holy Grail of video: creating a story, which engages, is shareworthy and searchable

How to produce and distribute meaningful video content, what are the tools that you need to measure video efficiency, what works and what doesn’t, and what is the most effective way to measure it?

Making sense of the convergence of e-commerce and media

How do brands build an effective e-commerce business that resonates with consumers and who do they partner with to future proof their e-commerce strategies? What are the key challenges for brands working with e-commerce platforms and what success looks like?

Publishing Corner

How to be customer centric and build a tailored content strategy - Telegraph Media Group

  • What data can tell about your audience and how to enhance the media experience
  • How use insights to leverage your content in a distributed ecosystem and grow your reach
  • How to develop your content and marketing in line with your digital products

Turning a media business into a content business - New York Times

Making branded content readers want - The Guardian

Why brands need to move from being channel to content centric in their marketing strategies

Building context and reaching scale is important for all brands and this session will explore the multifaceted possibilities of content marketing and how to translate your campaign into tangible business results. It will also look at how to ensure the right brand content is being sent to the right people in the right place via machine learning and bridging the disconnect between targeting and why particular groups of people are being targeted. Three minds deliver three different angles on branded and content marketing and its role in the current media landscape.

Integrity and transparency: what metrics do you trust and what should you trust?

What are the metrics to measure traffic and enhance ROI today? How do you tackle ad fraud? The rise of programmatic has opened new opportunities but also brought to an increased concern about transparency and ad fraud and emphasised the necessity to find new measurements and clearer process about data sharing, pricing and the relationship between agencies, media owners and ad exchanges

Brand Storytelling in an Addressable World

How are brands adapting to storytelling in the new world order? What does success look like? How can it be measured? What does a real multi-platform campaign look like? How are brands finally using mobile? What are the biggest challenges in advertising in the addressable world?

Let’s get personal: the rise of small data

How to offer personalised targeted and interactive solutions to your audience without causing disruption on the big screen. Personalised ads are here – how can you enrich your audience’s experience using the right data and measure impact and effectiveness for your clients.

The brand, the screenwriter and the movie – The Tale of Thomas Burberry

Academy Award-winning director Asif Kapadia, Academy Award-nominated screenwriter Matt Charman and Burberry's Senior Vice President of Creative Media, Greg Stogdon, discuss their film, The Tale of Thomas Burberry. An example of the convergence between the film industry, media and marketing. They explore what this means for the future of media and how creative industries can work together through this unique example of luxury storytelling.

A truly diverse workforce: how does it look like and how is the media world going to get there?

There is a lot of noise around creating diverse workforces, ageism, utilising young talent and providing clear routes for growth, but how close is media to achieving this? Hear the data and the facts and understand how companies are actively trying to promote a culturally open and dynamic mindset by encouraging a new context that nourishes variety, inclusion and takes over the old thinking about talent and skills.

Is marketing’s influence on corporate strategy waning?

During a time of enormous disruption brought on by new technologies and the resulting changes in consumer behaviours, many of us would look to marketers as the professionals who can best help us navigate the maze of opportunities and challenges we face. Marketers have deep consumer and competitor insight, and they are adept at managing in a markedly changing landscape. Today’s marketers are not all reporting to the CEO, seemingly fewer are becoming CEOs, and they are not being invited into the boardroom (only 68 of the 9800 board members of the Fortune 1000 companies are marketers). Where have we gone wrong? Are marketers not strategists? Have we failed to place the right talent in senior marketing posts?

Diversity and Inclusion: drivers for commercial growth. What should we all, individually and corporately, be doing to drive faster change across the media landscape?

Learn how talent teams representing society and ultimately encompassing diversity will deliver greater commercial results through products and services that also embrace and empathise with minorities, how to be truthful to your vision and mission so that it reflects within your marketing strategy in order to create real engagement and a sense of recognition and community with your audience.

Disruption is the new norm: new business models that continue to challenge the media landscape

Hear from the media disruptors, agencies and brands that are provoking the traditional model and raising eyebrows as they continue to gain more influencer on marketing and media campaigns from AI and innovation to consumer insights.

The new world order of media: Making sense of it all

Understand how to transform your business to keep pace with ever-evolving technology, consistently changing consumer behaviours, when to expand, how to invest in new products, how to maintain client relationships and most importantly how to remain relevant and continue to generate revenue.

Geo-behavioural data matters: Generating business success through mobile

Location is one of the biggest signals of intent from consumers, but how do brands extract meaningful data and set a tailored strategy? Learn how to use geolocation to connect with the right audience at the right time and in the right place.

The future of TV

What does the new frontier look like for TV companies? In the US TV audiences are declining, but what this mean for Europe and how are they adapting to this new world order and ever-evolving consumer? How is data being used to target consumers with more personalised TV ads and what brands are using it successfully, and how is the medium embracing programmatic?

Beyond the poster and engaging with the connected consumer: OOH and programmatic

OOH has seen a dramatic resurgence around the world in the last couple of years and is now perfectly poised to engage with consumers at various key touchpoints around the globe. As it takes the bold step into programmatic brands are being offered the opportunity to reach consumers in a far more intelligent way than ever and in real time

Navigating the deep waters of programmatic in 2017 and beyond…

Programmatic is now more than just a way of life for brands, agencies and media vendors, but over the next 12 months where and how do clients really take advantage of its offerings? What role does mobile, video and AI play in programmatic campaigns? How is it measured effectively, what are the right KPIs, what are the biggest challenges to these verticals with programmatic? What does success look like?

What does success look like for brands in live video?

The live-streaming video blitz on content platforms has changed the way content is distributed and consumed. How does it deliver impactful results? How do brands behave in this space for success? What role does AI play in all of this and what, and how has video evolved to take such a prominent place in brand marketing campaigns?

Live, raw and unfiltered meet the influencers: Millennial, Gen Z, and Paid Advertising

Learn how to market with influencers by an influencer. Learn how influencers can help boost campaigns, understand what works for brands and how to bring the right content to the right audience.

Fake News: Responsible platforms for responsible brands

In 2016 the phenomena of fake news swept through the industry and left the world’s most important content platforms putting together a number of toolkits and checks in a bid to stop it. Advertisers started to express more concerns about where and what their campaigns were being associated with. What does the industry need to do to control this? What are the biggest challenges and what effect will this have on the future of media? How does the industry respond to the challenge?

Evolution, tech and data science: building a “Third Estate” agency

Over the past two decades, the way we define “media” and its position in the marketing hierarchy has rapidly evolved through three distinct estates. Under the First Estate, which arose from the “big bang” of media going from a department to stand alone, media was defined as investment. Then, digital and data revolution gave rise to media’s Second Estate – strategy. Today, with ad tech stacks and data science enabling the creation of deeper and more meaningful relationships between brands and consumers, we’re witnessing the emergence of media’s Third Estate – orchestration.

Up-level the user experience with advertising

The mobile in-app revolution is here and continues to gain momentum. From building an advertising business, to deploying profitable media strategies, this session will unveil the delicate balance that businesses must strike to create value for advertisers, publishers and consumers.

The Attention Economy

Attention is a scarce resource and it’s the fundamental core of what every creator of digital content - from publishers to advertisers - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. This session will question the antiquated metrics still being employed by the industry and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

2017 PARTNERS

HEADLINE PARTNER:

FOUNDER PARTNERS:

MUSIC PARTNER:

STREAM PARTNERS:

EVENT PARTNERS:

LUNCH PARTNER:

OFFICIAL NEWS AGENCY PARTNER:

OFFICIAL PR NEWSWIRE:

MEDIA PARTNERS:

ASSOCIATION PARTNERS:

OFFICIAL AIRLINE PARTNERS:

Become a sponsor

TESTIMONIALS / Don't take our word for it...

WHAT HAPPENS AT THE FESTIVAL OF MEDIA?

Learning

Two day multi-stream conference agenda focusing on industry hot topics
Hear from the world’s most prominent brand CMOs, most powerful media executives and most pioneering innovators
Gain invaluable knowledge and best practice tips from the world’s leading industry experts

Networking

The perfect platform to connect and do business with clients old & new
Experience our popular Welcome Drinks Reception, Happy Hour Drinks Reception and Award Winners Presentation Gala Dinner
Network with high profile representatives from global brands, media owners and agencies

Awards

FOM Global Awards celebrate the best in creativity & media innovation globally
Great for networking and client entertainment as well as a chance to reward and motivate your own team for their hard work
Categories span media, content, brand marketing & communication, mobile, digital and adtech

Start-ups

emerge gives you access to the world’s hottest adtech and martech start-ups
See each start-up pitch live on stage throughout the Festival and choose your favourite to win our coveted emerge award
Be first in line to see the latest technologies in our emerge demo zone and discover the unicorn of tomorrow

TICKET PRICES / secure the best ticket price now

CONFERENCE OPTIONS:

Conference + Awards Ticket

£2,495

Ticket includes:

Access to 2 day conference agenda
Access to Welcome Drinks Reception
Access to Happy Hour drinks reception
Complimentary delegate lunch on both days
Access to the Awards Winners Presentation evening
Evening dinner and drinks

Conference Only Ticket

£2,295

Ticket includes:

Access to 2 day conference agenda
Access to Welcome Drinks Reception
Access to Happy Hour drinks reception
Complimentary delegate lunch on both days
Does not include access to the Awards Winners Presentation

Conference 1 Day Only Ticket

£1,295

Does not include access to the
Awards Winners Presentation

Ticket includes:

Access to 1 day of the 2 day conference agenda
Access to networking drinks opportunities on day 1 or day 2
Complimentary delegate lunch on your chosen day of attendance
Does not include access to the Awards Winners Presentation

AWARDS OPTIONS:

Awards Individual Ticket

£250

Ticket includes:

Single ticket access to the Awards Winners Presentation evening
Evening dinner and drinks
Incredible evening of networking & entertainment
Does not include access to the conference agenda

Awards Table of 10 Ticket

£2,000

Ticket includes:

10 individual tickets to the Awards Winners Presentation evening
Evening dinner and drinks
Incredible evening of networking & entertainment
Does not include access to the conference agenda

EVENT FAQS /find your answers

All you need to bring is your confirmation email to register and don’t forget your business cards for networking!
When arriving for the event, head to the registration desk to collect your delegate badge, you will need your confirmation email and a business card to receive your badge.
You will not receive a physical ticket for the Festival. Upon arriving at the event you will need to visit our registration desk to collect your delegate badge.
Please ensure you have completed your registration through to the confirmation page. If you have not received a confirmation email, please check your spam filter or contact info@csquared.cc to request a new one.
You do not need to sign up to any of the conference sessions over the two days. Please refer to the agenda for session details.
Your delegate ticket includes the Welcome Reception drinks, access to the two day conference, Happy Hour drinks and complimentary delegate lunch - See our different ticket options for more details
If you have purchased a Conference + Awards ticket or an Awards only ticket, you will have full access to attend the Awards winners presentation. If you have purchased a Conference Only ticket or a 1 Day ticket, then you will need to purchase a separate awards ticket in order to gain access to the Awards winners presentation. Buy Awards tickets here
Dress code for the Festival is Smart/Business wear.
Tickets may be cancelled by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:
  • 100% Refund - if notified on or before the 18 February 2017
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2017
  • No Refund will be given if tickets are cancelled on or after 20 March 2017
Please contact Michelle Graves for available partnership opportunities.
Please contact Liza Koromila for available speaking opportunities.
To receive regular updates about the Festival of Media, please sign up to our newsletter and we will add you to our distribution list.
The Rome Cavalieri Hotel is approximately a 40 minute taxi ride from Leonardo da Vinci–Fiumicino Airport and approximately 50 minutes from Ciampino Airport. Get directions from where you are.
We accept the following payment methods:
  • Credit Card
  • Purchase Order
  • Wire Transfer

Payment & Access: All conference ticket fees must be paid within [14] days of receipt of our invoice. Bookings made on or after 19 March 2017 must be paid on receipt of invoice. Payment of the Festival ticket will entitle the ticket holder to attend all official conference sessions, all official scheduled networking sessions and any other official networking events scheduled to take place throughout the Festival, including the Welcome Drinks Reception. Ticket holders are also provided with refreshments during the conference sessions and full conference documentation. C Squared Networks Ltd, the organizers of The Festival of Media, reserves the right to deny Festival access if the delegate fails to provide relevant proof of registration and payment. For wire transfers please use the following details:

INVOICING DETAILS

Bank Name: Royal Bank of Scotland Account Name: C Squared Networks Ltd Sort Code: 16-00-38 Account Number: 11330611 IBAN Number: GB91RBOS16003811330611 BIC Number: RBOSGB2L

Festival of Media Global 2017 Delegate Booking Terms & Conditions

The below cancellation policy applies to all individual and group delegate ticket sales.

Payment & Access: All conference and dinner ticket fees must be paid within [14] days of receipt of our invoice. Bookings made on or after 19 March 2017 must be paid on receipt of invoice. Payment of the Festival ticket will entitle the ticket holder to attend all official conference sessions, all official scheduled networking sessions and any other official networking events scheduled to take place throughout the Festival, including the Welcome Drinks Reception. Ticket holders are also provided with refreshments during the conference sessions and full conference documentation. C Squared Networks Ltd, the organizers of The Festival of Media, reserves the right to deny Festival access if the delegate fails to provide relevant proof of registration and payment.

Cancellation Policy The client may cancel a ticket by notice in writing to C Squared Networks Ltd. subject to the following cancellation charges:

  • 100% Refund - if notified on or before the 18 February 2017
  • 75% Refund - if notified between the 19 February 2017 - 19 March 2017
  • No Refund will be given if tickets are cancelled on or after 20 March 2017

In the case of group bookings, any reduction in the number of places booked may result in a reduction on the discount offered per delegate ticket. Any cancelled delegate tickets will therefore not be refunded at the booked group rate.

Non Attendance: If a delegate fails to attend the conference for whatever reason, no refund will be given. However, a substitute delegate may attend the conference in the client's place at no extra cost given the request has been made in writing and the client & C Squared Networks Ltd. have received and acknowledged relevant proof of the requested changes.

Group Discounts: Delegates booked as part of a negotiated group booking will not benefit from any other discounts available at the point in time of booking or thereafter.

Re-selling: In the case of group bookings, it is not permissible to re-sell any individual delegate tickets. C Squared Networks reserves the right to refuse admission to any delegates suspected of purchasing delegate tickets on resale.

C Squared Networks Ltd, as organizers and owners of The Festival of Media, reserves the right to make alterations to the Festival programme content. Please note: where circumstances force C Squared Networks Ltd to cancel the conference, the entire liability of C Squared Networks Ltd shall be limited to a refund of conference and gala dinner ticket fees only. Your only remedy is for a refund as set out above, and to the extent permissible by law, C Squared Networks Ltd excludes all other liability to you, whether in contract, tort or otherwise.

Subject to change.

Event Location

Rome Cavalieri
Waldorf Astoria Hotels & Resorts
Via Alberto Cadlolo, 101, 00136 Roma, Italy

Tel: +39 06 35091
Web: www.romecavalieri.com

Get Directions