About FOM Brand Lab
Festival of Media is bringing its critically acclaimed advertiser – only training initiative, FOM Brand Lab programme, to New York on Thursday, 30 November at Metropolitan West, to educate the regions’ most innovative and biggest spending brands.
The intimate learning sessions are curated to help improve advertisers’ media understanding and marketing capability, become better clients to their media agencies, learn how to create efficient and innovative marketing teams and how to navigate the new media landscape.
FOM Brand Lab Topics
Educators from the ANA, Criteo, Storyful, Blippar and Newbase will be providing understanding and learning on a range of topics that will include:
11:30am – Arrival and Refreshments
11:45am – The future of marketing with augmented reality
Augmented Reality is changing the way we live, work, play, communicate and shop – with an estimated 600M AR enabled smartphones this year and a market worth $88bn by 2021 – a large proportion of this is advertising and commerce driven. This session will focus on how smart brands are using it today to tell their stories and share the future opportunities for brand marketers, which are coming into view in the next 18 months.
12:45pm – Unravelling the digital advertising supply chain: Who can win in such a trust fail? Predictions for 2018.
Andy Vogel will lead a panel of experts from IAB, Time Inc. Macy’s and Magid Research into a debate about transparency and accountability in the digital supply chain.
Approaching the subjects from all of the industry’s different perspectives, the panel will generate a conversation aimed at finding solutions and making predictions for 2018.
Chair of the Panel: Andy Vogel, Global Head of Digital Products at NewBase
Andrew Hare, VP Digital Research and Strategy at Magid Associates
Eric John, Deputy Director, Video Center of Excellence, IAB
Mike Monroe, Group Vice President, Project Management, Marketing Operations at Macy’s
1:40pm – Lunch
2:20pm – Brand safety
How do marketers understand and get a grip on where their ads are being distributed in the digital eco-system and what content they are appearing next to. What checks and procedures can be put in place to ensure marketers know exactly where every dollar of their digital spend is heading.
3:30pm – Omnishopping and the new purchase process: The implications for brands.
More than 10,000 shoppers from six countries have been interviewed to understand how they make product decisions and what forms of media are the biggest influence on this decision. This informative session will offer clear guidelines for brands on how to optimize their online presence and support sales in whatever channel the shopper chooses to engage.
4:25pm – Finding meaning from noise: How to find opportunities and creative direction in social data. Listen like an anthropologist and create like an influencer.
In today’s media landscape, nuance is as important as reach and marketers can capture big wins, or, suffer big setbacks if fail they fail to intelligently use the tools at their disposal to understand their audience and employ their visual language. Storyful will discuss the challenges and opportunities of social data, how to think like anthropologists, and how to generate creative that will build connections with their audience.
5:15pm – The Power of Prediction using AI
How AI algorithms make predictions that impact the future of media
FOM Brand Lab Partners: