Sammy has more than 15 years of online marketing experience and
has strong experience in sales and business strategy formation, as
well as scaling Internet start-ups. Prior the establishment of
iClick, Sammy was the General Manager, Asia Pacific of Efficient
Frontier, a leading digital performance marketing company managing
search and display optimization for marketers around the
globe. Before Efficient Frontier, Sammy was the Director of
Search Marketing at Yahoo! and was responsible for overseeing the
business operations including sales, marketing, business
development, and product management. Sammy drove the overall
strategic direction of the business and successfully launched the
search marketplace in 2005.