Phil McAveety is Executive Vice President and Chief Brand
Officer of Starwood Hotels & Resorts Worldwide, Inc., one of
the leading hotel and leisure companies in the world.
McAveety joined the company in 2008 and is responsible for all
aspects of marketing and brand performance worldwide for Starwood
which includes over 1,128 properties in nearly 100 countries and
territories, and nine distinctive and compelling brands including
St. Regis, The Luxury Collection, W Hotels, Westin, Sheraton, Four
Points by Sheraton, Le Méridien, Aloft and Element. He also
oversees the company's loyalty program, Starwood Preferred Guest;
Public Relations; Market Research; Creative Services; Interactive
Marketing and Partnership Marketing.
McAveety has more than 20 years of experience in brand
development, brand communications, marketing and advertising from a
number of international brand-led companies and most recently
served as Global Brand Director for Camper International in
Mallorca, Spain where he developed the company's overall strategic
business and brand growth plan. Prior to joining Camper
International, McAveety spent nine years with Nike Inc. in several
positions, including Vice President of Marketing for Nike Europe,
Middle East and Asia (EMEA) where he managed all marketing
functions across the region.
Before joining Nike in 1997, McAveety spent nine years with Leo
Burnett International in a variety of roles, providing integrated
communications services for numerous world-renowned brands,
including Procter and Gamble, BMW, Four Seasons International
Hotels and United Airlines. McAveety has lived and worked in
the UK, Portugal, Hong Kong; The US (Portland, Oregon and New
York), The Netherlands and Spain.
McAveety earned an AMP from Harvard Business School and a BA in
Economic History from Exeter University. He is based in Starwood's
global headquarters in Stamford, CT and resides in Greenwich,
CT.