Mr. Paul Hu was appointed to the position of Managing Director,
Volkswagen brand, Volkswagen Group Import Co., Ltd., effective 9th
Immediately prior to this, in his role as Executive Vice
President, Jaguar Land Rover China, he was responsible for the Land
Rover brand in China, Hong Kong and Taiwan. Before he joined
Jaguar Land China in June, 2011, he was Head of Volkswagen Brand
Marketing, China & Hong Kong, responsible for the management of
the Volkswagen brand and branding activities since 2005.
Mr. Hu has held a range of senior marketing positions. He worked
as the National Manager of Marketing Programs and Corporate
Communications for Northwest Airlines China. After this, he was the
Managing Director of BrandOne Advertising, and, when this was
acquired by Ogilvy China, he led the successful transformation of
BrandOne into RMG, an integrated marketing services agency.
Born in Shanghai, China in 1970, Paul Hu has a Masters Degree
(MBA) from China Europe International Business School and
University of International Relations in Beijing.