Mike is the Managing Director for MEC Access in Asia Pacific and
is responsible for the integration of partnerships, branded
programming and activation programmes into regional and local
clients communications plans. His work is varied from the
development of sponsorship strategies, assessing the value of
sponsorship and branded content rights, negotiating branded
entertainment solutions and managing through the line activation
programmes as well as measuring this specialist sector. Mike
has been in Asia since 2008 and works across a wide client base
including Singapore Tourism Board, Caltex, Economic Development
Board, Barclays, Singapore Sports Council, DHL and Singtel.
Mike's been working in the industry for nearly 20 years.