Luca is responsible for reinforcing Banyan Tree's brand position
as the group embarks on an aggressive global growth strategy to
double its number of properties by 2013. He focuses on growing
Banyan Tree's e-business and align marketing strategy to be
exceptionally customer centric.
Luca has over 14 years of experience in business development and
strategic planning in the sales and marketing of premium brands. He
started and developed his career in luxury goods working for top
International brands Prada, Cerruti and Furla, focusing on business
development and marketing for the Asia Pacific region. He has
also been in charge of premium products Platinum and Centurion.