Lito German joined the BMW Group in 2003 as the Corporate
Communications and Marketing Director of BMW Philippines. He is now
based in Singapore as the Marketing Director of BMW Asia, and is
responsible for Advertising, Digital Communications, CRM,
Event Management, Product and Price Planning, as well as Training
and Development across the East Asia region. Prior to joining the
BMW Group, Lito worked as a Marketing and PR Consultant handling
some of the world's top brands such as Coca-Cola, Total, and Sun
Life of Canada. He also has a strong background in Crisis
Management, Lobbying and Political Strategy.