After completing his BA at McGill University in Canada and MA at
Johns Hopkins University Leonardo went to Italy where he joined
Echo, specializing in Entertainment marketing. In Singapore he
launched Beyond DDB also co-founding Rapp Collins and serving as
partner in the brand-consulting arm of DDB, the SpringBoard Group.
He then served a brief stint as the Singapore Coca-Cola Brand
Director. In 2001 he joined Saatchi & Saatchi as
Business Director. His brand management experience in
Singapore and Asia includes: CAAS, United Overseas Bank , Dow
Jones, HBO, VW, Coffee Bean & Tea Leaf, Tower Records, Compaq,
Lexus, Toyota, Sony, Guinness, Nestle and Ricola to name
a few. Leonardo joined Coca-Cola Asia Pacific Group Office in
2006 where he has led IMC for the region, was part of the
brand team leading Sprite globally and was part of the regional
sparkling beverage team.