Lance is responsible for leading the dENiZEN™ brand and
marketing strategies globally. dENiZEN™ jeanswear is the
first brand launched by Levi Strauss & Co. outside of the
United States, outfitting the new generation of upwardly mobile
youth.
Lance has 20 years' experience working in other reputable
organizations, including Walt Disney, Colgate-Palmolive and Procter
& Gamble. Previously, he was the Vice President of Walt
Disney's Corporate Brand Management & Marketing in Asia-Pacific
Region. He was instrumental to the development and maximizing
the economic value of the Disney brand and consumer relationships
in the span of 12 years.