Frederique, who goes by Freddie, leads the marketing strategies
across the region for all of Microsoft's offerings across both
commercial and consumer audiences. The CMO Lead role exists to
build and deliver a holistic marketing communications discipline
for use across all Asia-Pacific markets providing a new level of
marketing innovation, planning, end-to-end execution as well as
digital and operational excellence. Freddie also heads up the
Asia-Pacific community of CMOs in the region providing region-wide
marketing governance, metrics for marketing discipline excellence,
marcom orchestration and the majority of marcom execution.
Freddie's main priorities are to drive marketing innovation and
inspire consumer passion for our technology and brands.