Elaine is responsible for the regional Consumer Insights
function across 14 countries, covering both developing and
developed markets across Asia and ANZ.
Elaine joined Kraft Foods Asia Pacific in Singapore, in
2007. In her 3 years in Kraft, she has successfully built a
high-performing insights team that has led the company on a path
towards becoming a consumer-centric organization that puts
consumers first, to inspire breakthrough innovation, integrated
marketing communication, and sales. Elaine and her team have
also driven the use of advanced analytics for better marketing
investment choices, and built shopper insights capabilities in
countries.