Colin is responsible for one of the largest areas within the
adidas Group.
Before taking up this position, Colin was Senior Vice President
of Marketing & Sales for adidas Greater China where he was
responsible for the overall brand and sales performance for adidas
in Greater China.
Colin joined Brand adidas six years ago as Managing Director of
adidas Hong Kong. He grew the adidas business and helped it acquire
the leading position in the sporting goods market. In 2007,
his role expanded to include management of Brand Reebok in Hong
Kong and in 2008 he took on additional responsibility of managing
the Taiwan business as Managing Director, Hong Kong and Taiwan.