Chris leads the advertising monetisation strategy and execution
for the BBC's commercial media assets across all delivery platforms
(TV, online and mobile) overseeing sales and marketing teams in 17
offices across the US, EMEA and Asia.
Chris previously led the UK national online business for
Microsoft across Sales, Marketing, Content and Programming. The
integration of Online Services, Microsoft Consumer marketing and
the legacy Aquantive direct marketing divisions to form a new
'Consumer and Online' Division was a major project under his
stewardship.
Chris is a well-known figure in the media advertising market and
a frequent speaker at industry events.