Alex Cheng is vice president at Baidu, China's leading search
engine. He manages the Products and R&D division for
monetization platforms, including the flagship paid search
products, display advertising products, and analytics products. He
also serves as General Manager of Baidu's U.S. R&D office.
Alex has over 18 years of technical and management experience in
R&D in the Silicon Valley and in China, primarily in Internet
advertising and E-commerce.
Prior to joining Baidu, Alex was at Google Shanghai building
R&D teams focusing on online advertising systems. He started
his high-tech career at Oracle's U.S. headquarters developing
object-relational database technologies. He led an entrepreneurial
career in several successful early-stage startups, including
Interwoven.com and E-Loan.com. In 2000, he was Engineering Director
at Alibaba.com building the global leading online
business-to-business e-commerce platform.
Alex received his B.S. in Electrical Engineering and Computer
Science from UC Berkeley and a M.S. in Computer Science from