• Best Communications Strategy - Break up for National Australian Bank/ ZenithOptimedia /Australia
  • Highly Commended - Mars Play Challenge for Mars / Starcom Melbourne / Australia
• Best Contribution to a Campaign by a Media Owner - 11 Degrees New Media Film Project for Chevrolet Cruz / Youku.com / China
  • Highly Commended - Invite Mr Wright for Canon / Discovery Networks Asia Pacific / Singapore
• Best Entertainment Platform - Coke Studio for Coca-Cola / Lodestar UM / India
• Best Event/Experiential Campaign
  • Highly Commended - Marry Me Microsoft for Microsoft / UM / Australia
• Best In-Store Activation - Burst of Freshness for Comfort / Mindshare Vietnam / Vietnam
• Best Targeted Campaign - Whiskas Pledge for Whiskas / Starcom Melbourne / Australia
• Best Use of Content - Johnnie Walker Yulu for Johnnie Walker Black Label / BBH Asia Pacific / Singapore
• Best Use of Digital Landscape - Property Guide iPhone Application for The Commonwealth Bank of Australia / Ikon Communications / Australia
  • Highly Commended - Polident Bridges the Generation Gap for Polident / MediaCom China / China
• Best Use of Emerging Technology - Property Guide iPhone Application for The Commonwealth Bank of Australia / Ikon Communications / Australia
  • Highly Commended - Woolworths iPhone and Android Application for Woolworths / Tigerspike / Australia
• Creative Use of Media - Interactive TV for Coca-Cola / UM / Hong Kong
• The Effectiveness Award - Australia Kinect for Xbox Kinect / UM / Australia
• The Public Service Award - Harnessing People Power to Let People Know That Speed Kills for The Transport Accident Commission / Naked Communications / Australia

The Festival of Media Asia 2011 ran in Singapore from November 13-15, 2011. The dates for 2012 will be announced in the coming months.

###

About C Squared

C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared's portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc 


About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.
www.marketing-interactive.com 

###

Media Contacts
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com

Singapore, 15 November 2011 - The Festival of Media Asia, the first Asian iteration of the acclaimed Festival of Media creativity and innovation, was a rousing success. Bringing together over 600 attendees, over 40 speakers, and more than 50 of the world's biggest brands, The Festival sparked conversations and provided insights into the media and marketing industry as a whole and the scenario in the Asian region, which is expected to overtake Western Europe as the second-largest advertising market in 2012.

Held at the Marina Bay Sands Expo and Conference Centre, The Festival included conference sessions, exhibitions, and numerous networking opportunities. It culminated in a gala dinner where the inaugural Festival of Media Asia Awards were given out, recognising the most original and creative campaigns from the region.

Focused on media and marketing in Asia, the session on Day 1 began with a short welcome address from Charlie Crowe, Festival founder and CEO of C Squared.

"We want to make this an annual event," said Crowe. "There is tremendous amount of creativity here, and we're seeing this explosion of originality all over Asia. There is no better time to tap into it than right now."

After his energetic opening, keynote speaker, Stephen Attenborough from Virgin Galactic, shared some of the milestones and high points of Virgin's quest to make space travel a commercial reality.

"That's how we dream," Attenborough said, as he described Virgin Galactic's strategy of mixing innovative engineering with a continuing focus on safety as it takes space travel out of the hands of government.

The rest of the morning session looked at other ways in which media was changing.  Sarajit Mitra, global head of marketing and client experience of HSBC Global Banking & Markets, covered off how the financial industry is focusing not just on brand visibility but building trust, while Jacki Kelley, global CEO of Universal McCann, introduced in-depth industry research on how people consume technology.

Later sessions took a different tack, shifting to a sharper focus on Asia, including a fascinating panel discussion which featured representatives from three major Chinese online corporations - Baidu, Youku and Tencent - talking about the digital revolution in China, and their plans to one day challenge giants like Google. Colin Currie, President and Managing Director, adidas Greater China, discussed the challenges involved in connecting with the Chinese consumer, and the way that adidas marketing evolved to take cultural and social sensitivities into consideration.

The last panel of the day focused on The Festival's theme: talent. Panelists D N Prasad, Head - People Technology and Operations & People Brand - APAC, Google, William Manfredi, Executive Vice-President, Global Talent Management, Wunderman, Young & Rubicon, Shaun Ruming, Vice-President - HR & Training, McDonald's Asia-Pacific, Middle East and Africa, and Barry Cupples, Chief Executive, Omnicom Media Group, APAC, tackled the shortfall of talent in the media industry in Asia, explored the reasons for this as well as strategies to manage this problem.

Day 2 of the conference centered on the changing media landscape, beginning with an enthralling keynote by Carolyn Everson, Vice-President, Global Marketing Solutions, Facebook. Everson held the audience captive as she previewed Facebook's new Timeline feature, talked through the importance of capitalizing on people's social connection as the basis for marketing, and then presented how Facebook could support brands looking to create connections with their consumers.

"Social discovery is the most powerful driver of human behaviour in the world today," said Everson, "We have always asked our friends for recommendations."

Rahul Welde, Vice-President - Media, Unilever Asia, Africa, Middle East, Turkey and Russia, took the conference even further by looking at how marketers would have to change their mindsets and reframe themselves. He offered new and different ways to think, including enhancing interaction and experience, as ways for marketers to address the changing ways that people are relating to media, particularly digital and social media.

Explaining his company's decision to put more investment into online video, Maarten L Albarda, Vice-President of Global Connections, Anheuser Busch InBev, underlined the points that previous speakers had made: the media landscape is changing, mainly because digital media is changing the relationship that people have with traditional media.

That theme was the foreground for the rest of the day. Chris Dobson, Executive Vice-President and General Manager, BBC Advertising, BBC Worldwide; Dan Molloy, Global Executive Director, Multimedia Sales Asia-Pacific, Dow Jones, and Peter Bale, Vice-President and General Manager Digital, CNN International all shared their views on the future of mainstream media, particularly the ways that digital was being integrated into their offerings.

The other afternoon highlight was a discussion of the social angle of the new media revolution. David Bebko, Director, Business Marketing, Asia Pacific, Google, talked about Google+ and the social dimension of the Internet. Lito S. German, Marketing Director, BMW Group Asia, explained how BMW is reacting to a general trend of "openness" in marketing, reputation management and product innovation.

One other feature of Day 2 was the Agency CEO tours of media innovation, which took place several times during the day. Leading CEOs took to the stage to showcase and share an innovative or special campaign that had run during the year.

Over the two-day conference, attendees also participated in a showcase theatre led by media companies such as Singapore Press Holdings, Omnicom/Media Group, MPG, MediaMind, LinkedIn and Facebook.

For more information, visit the website at www.festivalofmedia.com/asia.

###

About C Squared
C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared's portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
www.csquared.cc

About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.
www.marketing-interactive.com

### 

Media Contacts
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com

"The Festival of Media Asia Awards will celebrate the finest in media and marketing from across the region. We're delighted to see such enthusiasm from the industry and are overwhelmed by the talent that we've seen. The nominated campaigns have successfully delivered effective and impactful solutions for leading global brands," says Charlie Crowe, Founder of The Festival and CEO of C Squared.

The 2011 Festival of Media Asia Awards categories include:

• Best Communications Strategy
• Best Contribution to a Campaign by a Media Owner
• Best Entertainment Platform
• Best In-Store
• Creative Use of Media Award
• Best Use of Emerging Technology
• Best Use of Digital Landscape
• The Effectiveness Award
• The Public Service Award
• Best Event/Experiential
• Best Targeted Content
• Best Use of Content

The campaigns were judged on insight, strategy, execution and results and the nominees were selected via online voting. The judges' panel includes leading industry voices from brands and agencies like Unilever, MediaCom, ZenithOptimedia, Havas Media International, Carlsberg, MEC, Nokia, PHD China, Ikon Communications, Waggener Edstrom Worldwide, Mediabrands Malaysia, Prudential Corporation Asia, Omnicom, Coca-Cola, Mindshare, Lintas Media, Puma, Hilton, Tiger Airways, among others.

Rahul Welde, Chairman of The Festival of Media Asia Awards' panel of judges and Vice President, Media - Asia, Africa, Middle East, Turkey and Russia - Unilever, comments, "It's been an honour to be a part of the judging panel for the Festival of Media Asia Awards. The experience was both exciting and a great learning experience. It's heartening to see that the communicators of today are leaving no stone unturned when it comes to out of the box ideas. The chosen campaigns are an excellent showcase of the most innovative campaigns to come out of the region.

The Festival of Media Asia will run from November 13 to November 15, 2011. The winners are expected to be announced at the awards ceremony on 15^th November 2011 at Marina Bay Sands, Singapore. The complete nominee list can be found here.

Media Contacts

Donna Garcia / Shruti Soni

Rice Communications for The Festival of Media Asia

Tel: +65 6221 8045

Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com

The Festival of Media Asia will bring the finest selection of global media and marketing talent to the region. Repeating its successful model from The Festival of Media Global, the main conference stage will share the media innovations of local talent.

Marked as the most important event for the region for the influential marketers, media owners and media agency networks, the two-day Festival will combine a high-level conference, exhibition, networking sessions, and will culminate in The Festival of Media Asia Awards. The Awards celebrates the very best in media and communications across Asia.

Since its inception five years ago, The Festival of Media has doubled in size and established itself firmly on the media industry's calendar. The Festivalof Media Asiais jointly organised by    C Squared and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia.

"Whilst of course facilitating knowledge sharing and celebrating achievements in advertising innovation within Asia, The Festival of Media Asia will also reflect on the many changes taking place in the region and impart an understanding of the global trends that are influencing the industry," says Charlie Crowe, Founder of The Festival and CEO of C Squared.  He shares that this year's conference will focus around the 'talent' theme, addressing issues of staffing quality and scarcity.

Featuring some of Asia's leading decision-makers, The Festival will be the most complete and future-facing event for media creativity and innovation. It will include speakers from global leaders such as Banyan Tree, BBC, BMW, CNN, Facebook, Google, Microsoft, The Wall Street Journal Asia, Unilever and Yahoo.

About C Squared
C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared‟s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
www.csquared.cc

About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.
www.marketing-interactive.com

Talent - our theme for 2011.

Organised by C Squared, founders of The Festival of Media brand and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia, this latest development follows the successful launch for the Latin America media industry in 2010 in Miami and come after the Global event has reached its fifth birthday in Europe.

Founder of the Festival and CEO of organisers C Squared, Charlie Crowe comments that "Whilst of course facilitating knowledge sharing and celebrating achievements in advertising innovation within Asia, The Festival of Media Asia will also reflect on the many changes taking place in the region and impart an understanding of the global trends that are influencing the industry. Featuring some of Asia's leading decision-makers, this will be the most complete and future-facing event for media creativity and innovation."

Asian participation in the Festival of Media brand is already evident from the increase in entries from the region to the Global awards.  Whilst entries from the region went up 11% from 2009 to 2010, this year they have increased by 41% from last year.  The region also has one of the most dynamic media industries in the world with Asia Pacific expected to overtake Western Europe as the second largest advertising market in 2012, representing 24.4% of global ad revenues.

In the supporting "pre-launch brochure" supplied to the industry, Chris Burggraeve, CMO, AB-InBev (President, The World Federation of Advertisers) comments: "Anheuser-Busch InBev welcomes the launch of the Festival of Media Asia. The Asian region is one of high growth and innovation, especially in the area of connections. Our global brands Budweiser and Stella Artois - and the marketing industry as a whole - will benefit from raising the bar across Asia on Connection Strategy, Planning and Measurement. This is what the Festival of Media Asia will offer to all who will participate."

Also in the document, Jack Klues, President, Vivaki says: "The Festival of Media is the only event designed to specifically measure and benchmark the most outstanding media strategies and activations in the world. With a keen focus on industry best-practices, marketers' perspectives and the future of consumer contact, FOM exposes participants to insights and intelligence that can be applied in real time. I am delighted the Festival of Media is now launching in the Asian region."

Since the first global event five years ago in Venice, the Festival of Media has doubled in size and established itself firmly on the media industry's calendar.  Over $200 billion of global ad spend was represented at the global Festival of Media in Valencia earlier last year  and 73% of delegates were drawn from C-suite or Director level.  

-ENDS-

For more information please contact Debbie Zaman (+44 7971 962221) or Jessie Winston (+44 7977 118186) at firstname.surname@withpr.co.uk
 
Or visit for general and booking information.

Check out videos of previous festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit Festival Of Media with all images and videos used. 

Notes to the editor

The company behind the Festival of Media, C Squared, has joined forces with Lighthouse Independent Media, the publishers of Marketing Magazine Asia Pacific to create an event with addresses global issues and their specific relevance regionally.

About C Squared
C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared‟s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
www.csquared.cc

About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.

www.marketing-interactive.com

Speaking alongside the Presidents of the CANA and CAAC in a conference convened with the World Federation of Advertisers (WFA), conference chairman - and Founder of the Festival of Media - Charlie Crowe, announced that the world's first festival of media creativity and innovation would be coming to the Asian market. The launch, he said, followed a successful launch for the Latin America media industry in 2010 in Miami and came after the event had reached its fifth birthday in Europe.

"Our research has shown the clear need for a dedicated media event that will unite the Asian industry in much the same way as The Festival of Media LatAm did for media operators and advertisers in that region," said Charlie Crowe. "Asia is obviously larger and more challenging but in fact many of the dynamics and media business challenges are similar. The time is right for a major event that brings the people and issues together, as well as celebrates the new kinds of communication activity happening in the region."

The company behind the Festival of Media, C Squared, has joined forces with Lighthouse Independent Media, the publishers of Marketing Magazine in Asia to create an event which address global issues as well as their specific relevance regionally.

Details were unveiled online swiftly after the announcement, highlighting the event as the most important event in the region for the most influential marketers, media owners and media agency networks. The 2-day Festival in November will combine a high-level conference and exhibition with networking sessions and an awards ceremony. The organisers say that the agenda is taking shape, based on feedback from some of the most senior industry professionals about the topics they want covered and the issues their businesses face.

The Festival will offer the chance for delegates to reflect on the many changes taking place in the region's communications landscape, understand the global trends that are influencing the industry, and learn how prominent brands tackle a region so diverse in culture and reach.

Founder of the Festival and CEO of organisers C Squared, Charlie Crowe comments that "Whilst of course facilitating knowledge sharing and celebrating achievements in advertising innovation within Asia, The Festival of Media Asia will also reflect on the many changes taking place in the region and impart an understanding of the global trends that are influencing the industry. Featuring some of Asia's leading decision-makers, this will be the most complete and future-facing event for media creativity and innovation."

Asian participation in the Festival of Media brand is already evident from the increase in entries from the region to the Global awards. Whilst entries from the region went up 11% from 2009 to 2010, this year they have increased by 41% from last year. The region also has one of the most dynamic media industries in the world with Asia Pacific expected to overtake Western Europe as the second largest advertising market in 2012, representing 24.4% of global ad revenues.

In the supporting "pre-launch brochure" supplied to the industry, Chris Burggraeve, CMO, AB-InBev (President, The World Federation of Advertisers) comments: "Anheuser-Busch InBev welcomes the launch of the Festival of Media Asia. The Asian region is one of high growth and innovation, especially in the area of connections. Our global brands Budweiser and Stella Artois - and the marketing industry as a whole - will benefit from raising the bar across Asia on Connection Strategy, Planning and Measurement. This is what the Festival of Media Asia will offer to all who will participate."

Also in the document, Jack Klues, President, Vivaki says: "The Festival of Media is the only event designed to specifically measure and benchmark the most outstanding media strategies and activations in the world. With a keen focus on industry best-practices, marketers' perspectives and the future of consumer contact, FOM exposes participants to insights and intelligence that can be applied in real time. I am delighted the Festival of Media is now launching in the Asian region."

Since the first global event five years ago in Venice, the Festival of Media has doubled in size and established itself firmly on the media industry's calendar. Over $200 billion of global ad spend was represented at the global Festival of Media in Valencia earlier last year1 and 73% of delegates were drawn from C-suite or Director level.

The Festival of Media Asia is organised by C Squared, founders of The Festival of Media brand and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia.

                                                    -ENDS-

For more information please contact Debbie Zaman (+44 7971 962221) or Jessie Winston (+44 7977 118186) at firstname.surname@withpr.co.uk

Or visit for general and booking information.

Check out videos of previous festivals and key presentations at www.YouTube.com/thefestivalofmedia

Please credit Festival Of Media with all images and videos used.

Notes to the editor

The company behind the Festival of Media, C Squared, has joined forces with Lighthouse Independent Media, the publishers of Marketing Magazine Asia Pacific to create an event with addresses global issues and their specific relevance regionally.

About C Squared
C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared‟s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
www.csquared.cc

About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication.
www.marketing-interactive.com