Digital campaigns shine at Festival of Media Asia 2011 Awards
Ikon Communications, UM and
Coca-Cola receive top awards in Singapore
November 16, 2011, Singapore -- The Festival
of Media Asia, the acclaimed first festival of media creativity and
innovation, today announced the winners of the annual awards. Held
at a gala event at the Ritz Carlton Hotel in Singapore last night,
the awards were given across three top categories and 12 open
categories. The Festival of Media Asia Awards drew an overwhelming
response - 410 entries from 16 countries, which were cut down to a
shortlist of 81 from which the winners of the open categories were
selected.
The top awards at the event went to Ikon Communications, UM and
Coca-Cola for Agency of the Year, Network of the Year, and
Advertiser of the Year, respectively.
The rigorous selection process was completed under the guidance of
Rahul Welde, Chairman of the Jury, The Festival of Media Asia 2011
and Vice President - Media (Asia, Africa, Middle East, Turkey &
Russia), Unilever.
Says Welde, "There were a number of outstanding
cases which just stood out as sure wins, and there were some close
calls in a number of categories which stimulated very engaging
discussions. The jury was unanimous that the submissions for the
inaugural Festival of Media Asia Awards were excellent. It's great
to see this calibre of creativity, execution and effectiveness in
our region, and kudos to the brands and agencies who are have
turned out some splendid work - quite a few risking and trying
something new."
Welde continues, "It was particularly heartening
that the campaigns were very sophisticated, but still managed to
get the basics right. The stand-out aspect was that these came from
a broad cross-section of advertisers, agencies and channels. The
jury faced a difficult selection process, having to pick out the
very best from a field of outstanding submissions."
The judges' panel includes leading industry voices from brands and
agencies like ZenithOptimedia, Havas Media International,
Carlsberg, Cheil Worldwide, Aegis Media APAC, Mindshare, Lintas
Media, Hilton, and others.
"The sheer number and quality of submissions speaks volumes for the
creativity and innovation emerging from Asia in recent times," said
Charlie Crowe, Festival Founder and CEO of C Squared. "This is the
right time to recognise and celebrate the achievements of the
industry in this region."
The open categories and winners of The Festival of Media Asia 2011
Awards are as follows:
- Best Communications Strategy - Break
up for National Australian Bank/
ZenithOptimedia /Australia
- Highly Commended - Mars Play
Challenge for Mars / Starcom Melbourne /
Australia
- Best Contribution to a Campaign by a Media
Owner - 11 Degrees New Media Film Project for
Chevrolet Cruz / Youku.com / China
- Highly Commended - Invite Mr Wright
for Canon / Discovery Networks Asia Pacific /
Singapore
- Best Entertainment Platform - Coke
Studio for Coca-Cola / Lodestar UM /
India
- Best Event/Experiential Campaign
- Highly Commended - Marry Me Microsoft for Microsoft /
UM / Australia
- Best In-Store Activation - Burst of
Freshness for Comfort / Mindshare Vietnam /
Vietnam
- Best Targeted Campaign - Whiskas
Pledge for Whiskas / Starcom Melbourne /
Australia
- Best Use of Content - Johnnie Walker
Yulu for Johnnie Walker Black Label / BBH Asia
Pacific / Singapore
- Best Use of Digital Landscape - Property
Guide iPhone Application for The Commonwealth Bank of
Australia / Ikon Communications / Australia
- Highly Commended - Polident Bridges the
Generation Gap for Polident / MediaCom China
/ China
- Best Use of Emerging Technology - Property
Guide iPhone Application for The Commonwealth Bank of
Australia / Ikon Communications / Australia
- Highly Commended - Woolworths iPhone and
Android Application for Woolworths /
Tigerspike / Australia
- Creative Use of Media - Interactive
TV for Coca-Cola / UM / Hong Kong
- The Effectiveness Award - Australia
Kinect for Xbox Kinect / UM / Australia
- The Public Service Award - Harnessing
People Power to Let People Know That Speed Kills for The
Transport Accident Commission / Naked
Communications / Australia
The Festival of Media Asia 2011 ran in Singapore from November
13-15, 2011. The dates for 2012 will be announced in the coming
months.
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About C Squared
C Squared is a business publishing and information company
that serves the global media and marketing industry. Since the
launch of its first international industry publication - Cream - in
2005, C Squared has grown twelve-fold and, though still
headquartered in London, over half the Group's turnover now comes
from outside the UK. Across C Squared's portfolio of market-leading
magazines, websites and conferences, it has readers, subscribers,
visitors and clients from over 50 countries and produces successful
events on every continent - from New York to New Delhi; from
Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc
About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing
magazine, the highest circulating, widest reaching, most read and
longest running publication for advertising and marketing
professionals in Asia Pacific. With magazines, websites, e-news
bulletins, event services and a print readership of more than
100,000, Marketing is trusted across Asia Pacific for its
innovation, editorial integrity and accuracy. Launched in Singapore
in 2002, the publication now operates in three key markets across
Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised
content and event formats designed for a regionally connected
audience, Marketing magazine is the authority on advertising,
marketing and media intelligence in Asia Pacific, reaching more
advertising and marketing professionals in the region than any
other competitor publication.
www.marketing-interactive.com
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Media Contacts
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com