HISTORY OF THE FESTIVAL OF MEDIA

The Festival of Media was launched in Venice in 2007 to worldwide industry acclaim. Drawing together the global leadership of media agency networks with the most innovative media owners and the world's most powerful and progressive marketers, the Festival has become the premier forum of debate for an industry undergoing profound structural change.

With "media" at its heart, The Festival of Media is the only event that draws together themes such as branded content, advertising and social media, free versus paid-for media models, the future of measurement, procurement in marketing and transformative consumer trends.

Known by some as "The Davos of advertising", the event attracts leaders from international and pan-regional advertisers, media agencies and media owners. It brings to the global industry a cutting-edge conference, an exhibition for vendors and technologists to promote initiatives to agencies and clients; as well as a variety of networking and thought leader opportunities.

In 2009, The Festival of Media launched a global awards ceremony that is now one of the world's largest advertising ceremonies by number of entries, attracting work from more than 40 countries.

Now in its fifth year, the global Festival - held in Montreux, Switzerland - is firmly established on the international calendar. The Festival of Media LatAm was the first regional launch of the Festival brand and 2011 sees a second regional launch into Asia.

The Festival of Media Asia will offer the chance for delegates to reflect on the many changes taking place in the region's communications landscape, understand the global trends that are influencing the industry, and learn how prominent brands tackle a region so diverse in culture and reach. Featuring some of Asia's leading decision-makers, with a conference format designed to build bridges and facilitate peer-to-peer knowledge sharing, this is Asia's complete Festival of media creativity and innovation.