HISTORY OF THE FESTIVAL OF MEDIA
Click here to see reflections of The
Festival of Media Asia 2011.
The Festival of Media was launched in Venice in
2007 to worldwide industry acclaim. Drawing together the global
leadership of media agency networks with the most innovative media
owners and the world's most powerful and progressive marketers, the
Festival has become the premier forum of debate for an industry
undergoing profound structural change.
With "media" at its heart, The Festival of Media is
the only event that draws together themes such as branded content,
advertising and social media, free versus paid-for media models,
the future of measurement, procurement in marketing and
transformative consumer trends.
Known by some as "The Davos of advertising", the event attracts
leaders from international and pan-regional advertisers, media
agencies and media owners. It brings to the global industry a
cutting-edge conference, an exhibition for vendors and
technologists to promote initiatives to agencies and clients; as
well as a variety of networking and thought leader
opportunities.
In 2009, The Festival of Media launched a global
awards ceremony that is now one of the world's largest advertising
ceremonies by number of entries, attracting work from more than 40
countries.
Now in its sixth year, the global Festival - held in Montreux,
Switzerland - is firmly established on the international calendar.
The Festival of Media LatAm was the first regional
launch of the Festival brand and 2011 saw a second regional launch
into Asia.
The Festival of Media Asia will offer the chance
for delegates to reflect on the many changes taking place in the
region's communications landscape, understand the global trends
that are influencing the industry, and learn how prominent brands
tackle a region so diverse in culture and reach. Featuring some of
Asia's leading decision-makers, with a conference format designed
to build bridges and facilitate peer-to-peer knowledge sharing,
this is Asia's complete Festival of media creativity and
innovation.