|
Title
|
Entering Company
|
Country
|
Brand
|
Other credits
|
|
BEST COMMUNICATIONS STRATEGY
|
|
*WINNER*
Break Up
|
ZenithOptimedia
|
Australia
|
National Australia Bank
|
Clemenger BBDO
|
|
Super food super skin
|
OMD Sydney
|
Australia
|
Clinique
|
OMD Fuse, Frank PR
|
|
Interactive TVC
|
UM
|
Hong Kong
|
Coca-Cola
|
UM, McCann Worldgroup Ltd.
|
|
Lynx Lodge
|
UM
|
Australia
|
Lynx
|
SoapNotorious5 SensesZu Toronto
|
|
Mars play challenge
[Highly Commended]
|
Starcom Melbourne
|
Australia
|
Mars
|
Network Ten
|
|
Change the game
|
Mindshare
|
India
|
Pepsi
|
Mindshare |
|
Road to avocacy
|
MediaCom
|
Australia
|
Skoda
|
|
|
Stop PMS (Prickly Men Stubble)
|
MediaCom
|
India
|
Gillette Mach 3
|
|
|
The travel companion
|
OMD Sydney
|
Australia
|
Visa
|
Lonely Planet
|
|
BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA
OWNER
|
|
*WINNER*
11 degrees new media film project
|
Youku.com
|
China
|
Chevrolet Cruze
|
McCann Shanghai
|
|
Because no one gets you closer
|
Moove Media
|
Singapore
|
BBC Knowledge
|
The Stripe Collective, ZenithOptimedia, BBC Worldwide
Channel
|
|
Invite Mr Wright
[Highly Commended]
|
Discovery Networks Asia-Pacific
|
Singapore
|
Canon
|
Canon Singapore Pte Ltd, Dentsu Singapore Pte Ltd
|
|
Shines on outdoor 3D clock structure
|
JCDecaux Momentum Shanghai Airport Advertising Co
|
China
|
TAG Heuer
|
|
|
The world heritage special
|
Fox International Channels
|
Regional
|
Panasonic
|
Fox International Channels, Panasonic, Dentsu Inc. Kansai
|
|
BEST ENTERTAINMENT PLATFORM
|
|
*WINNER*
Coke studio
|
Lodestar UM
|
India
|
Coca-Cola
|
MTV, Iris, Leo Burnett India, Gitanjali Sriram
|
|
Bangkok summer festival
|
Initiative
|
Thailand
|
Coke
|
Ensemble
|
|
Interactive TVC
|
UM
|
Hong Kong
|
Coca-Cola
|
UM, McCann Worldgroup Ltd.
|
|
5X
|
OMD Australia
|
Australia
|
5 Gum
|
The Saltmine GroupSoap Creative
|
|
Dell Alienware Area 52
|
MediaCom Australia
|
Australia
|
Alienware
|
Boffswana, SOTA Creative, PPR
|
|
Make IT happen
|
OMD Ignition Factory
|
Regional
|
HP, Intel
|
PMG Asia Pacific Pte Ltd, PHD Network, CBS Interactive
|
|
Moving to the beat of the Samsung Sonar
|
Starcom Singapore
|
Singapore
|
Samsung
|
|
|
Rexona police
|
PHD Hong Kong
|
Hong Kong
|
Rexona
|
Razorfish Hong Kong
|
|
BEST IN-STORE
|
|
*WINNER*
Burst of freshness
|
Mindshare Vietnam
|
Vietnam
|
Comfort
|
|
|
Create & Inspire: Spring/Summer 2011 season launch
|
Lane Crawford
|
Hong Kong
|
Lane Crawford
|
Semi Permanent
|
|
Go movie promotion
|
Carat
|
China
|
Ricola
|
Edward Keller Shanghai Ltd.
|
|
Store launch
|
MediaCom Australia
|
Australia
|
Superdry
|
|
|
CREATIVE USE OF MEDIA AWARD
|
|
*WINNER*
Interactive TVC
|
UM
|
Hong Kong
|
Coca-Cola
|
UM, McCann Worldgroup Ltd.
|
|
Even the building has the curve
|
Mindshare Thailand
|
Thailand
|
Naturegift
|
Kenetic
|
|
Tactile can launch
|
Mindshare Singapore
|
Singapore
|
Heineken
|
Iris Nation, Singapore Ogilvy PR
|
|
Break up
|
ZenithOptimedia
|
Australia
|
National Australia Bank
|
Clemenger BBDO
|
|
The evoque effect
|
Mindshare China
|
China
|
Range Rover
|
Wunderman Shanghai
|
|
BEST USE OF EMERGING TECHNOLOGY
|
|
*WINNER*
Property guide iPhone application
|
Ikon Communications
|
Australia
|
The Commonwealth Bank of Australia
|
Vivant, The White Agency, RP Data
|
|
Capturing smokers when it matters
|
UM
|
Malaysia
|
Nicorette
|
Reprise Media
|
|
Breaking language barrier
|
Mindshare India
|
India
|
Idea
|
Mindshare India
|
|
Dell Alienware Area 52
|
MediaCom Australia
|
Australia
|
Alienware
|
Boffswana, SOTA Creative, PPR
|
|
Feel the fruity tea explosion
|
MEC Singapore
|
Singapore
|
Heaven & Earth
|
Euro RSCG
|
|
Putting its money where its mouth is
|
Lintas Media Group
|
India
|
Maruti SX4
|
Lintas Media Group, Navteq Media
|
|
Interactive TVC
|
UM
|
Hong Kong
|
Coca-Cola
|
UM, McCann Worldgroup Ltd.
|
|
The mobile connection with showrooms
|
iProspect Malaysia
|
Malaysia
|
BMW Malaysia
|
Carat Media Services Malaysia
|
|
Woolworths iPhone and Android application
[Highly Commended]
|
Tigerspike
|
Australia
|
Woolworths
|
Tigerspike
|
|
BEST USE OF DIGITAL LANDSCAPE
|
|
*WINNER*
Property guide iPhone application
|
Ikon Communications
|
Australia
|
The Commonwealth Bank of Australia
|
Vivant, The White Agency, RP Data
|
|
AR outdoor & Facebook
|
wwwins Isobar Taiwan
|
Taiwan
|
7-Eleven Taiwan
|
OOH agency: Posterscope Taiwan, Technology partner: Techart
|
|
Closeup white now
|
Media Contacts
|
Philippines
|
Closeup
|
|
|
Interactive TVC
|
UM
|
Hong Kong
|
Coca-Cola
|
UM, McCann Worldgroup Ltd.
|
|
Lynx Lodge
|
UM
|
Australia
|
Lynx
|
SoapNotorious5 SensesZu Toronto
|
|
McDonald's chilli chicken McGrill
|
OMD
|
Singapore
|
McDonald's Singapore
|
DDB Singapore
|
|
Bridges the generation gap
[Highly Commended]
|
MediaCom China
|
China
|
Polident
|
MyShow
|
|
Rexona police
|
PHD Hong Kong
|
Hong Kong
|
Rexona
|
Razorfish Hong Kong
|
|
5X
|
OMD Australia
|
Australia
|
5 Gum
|
The Saltmine GroupSoap Creative
|
|
Turning Dell's cookies into sales with dynamic
deep-linking
|
MediaCom Australia
|
Australia
|
Dell
|
|
|
Vaseline healthy white triple lightening
|
MPG Asia Pacific
|
Philippines
|
Vaseline
|
|
|
THE EFFECTIVENESS AWARD
|
|
*WINNER*
Australia Kinect
|
UM
|
Australia
|
XBox Kinect
|
Ensemble Reprise Rinsed PPR
|
|
China is all in with Adidas
|
Carat
|
China
|
Adidas
|
Isobar, TBW
|
|
Break up
|
ZenithOptimedia
|
Australia
|
National Australia Bank
|
Clemenger BBDO
|
|
Repositioning a TV station through infamous
entertainment
|
SparkPHD
|
New Zealand
|
Four
|
Special Group
|
|
VB intervention
|
MediaCom Australia
|
Australia
|
CUB
|
Droga5
|
|
THE PUBLIC SERVICE AWARD
|
|
*WINNER*
Harnessing people power to let people know that
speed kills
|
Naked Communications
|
Australia
|
The Transport Accident Commission TAC
|
Photoplay Films
|
|
Tresillian live chat
|
OMD Sydney
|
Australia
|
Johnson's Baby
|
Profero
|
|
One small step
|
Carat
|
China
|
Philips
|
DDB
|
|
One laptop per child
|
OMD Sydney
|
Australia
|
Telstra Corporate
|
Droga5, Pulse Communications, SMG Red, OLPCA
|
|
BEST EVENT/EXPERIENTIAL
|
|
*WINNER*
Marry me Microsoft
|
UM
|
Australia
|
Office, Windows,Int ernet Explorer, Windows Live
|
Ensemble Reprise Wunderman Howorth
|
|
Dell Alienware Area 52
|
MediaCom Australia
|
Australia
|
Alienware
|
Boffswana, SOTA Creative, PPR
|
|
Change the game
|
Mindshare
|
|
Pepsi
|
|
|
Nokia breaks Guinness World Record
|
Naked Communications
|
Singapore
|
Nokia
|
Red Archer Wunderman Fleischman-Hillard Carat JWT
|
|
Repositioning a TV station through infamous
entertainment
|
SparkPHD
|
|
Four
|
Special Group
|
|
Smile India movement
|
Mediacom
|
|
Oral B
|
|
|
BEST TARGETED CAMPAIGN
|
|
*WINNER*
Whiskas pledge
|
Starcom Melbourne
|
Australia
|
Whiskas
|
BD Network
|
|
Month of mantime
|
MediaCom Australia
|
Australia
|
KFC
|
Ogilvy Australia
|
|
Nokia youth connect
|
Maxus
|
India
|
Nokia N8
|
Interaction, GroupM
|
|
Socialista
|
Carat Thailand
|
Thailand
|
Nokia C3
|
Carat Thailand
|
|
Sumber Ayu gets intimate with conservative muslim women
|
Carat Media
|
Malaysia
|
Sumber Ayu
|
Ignite Sdn Bhd
|
|
Converse block party
|
Mindshare China
|
China
|
Converse Star Chevron
|
Wieden&Kennedy, Razorfish
|
|
How we made Nokia young and desirable
|
iProspect Malaysia
|
Malaysia
|
Nokia
|
Carat Media Services Malaysia
|
|
BEST USE OF CONTENT
|
|
*WINNER*
Johnnie Walker yulu
|
BBH Asia
|
Singapore
|
Johnnie Walker Black Label
|
Ogilvy PR Shanghai Digital Agency
|
|
Barclays blueprint for success in football
|
MEC
|
Singapore
|
Barclays
|
IMG, Ogilvy&Mather
|
|
Mars Play Challenge
|
Starcom Melbourne
|
Australia
|
Mars
|
Network Ten
|
|
Neighbours sets sail with P&O
|
MediaCom Australia
|
Australia
|
Carnival Australia
|
Freemantle Media Channel Ten
|
|
Camera cafe
|
Mindshare China
|
China
|
Nescafé
|
Mindshare China
|
|
Nokia N8 crazy adventure
|
Carat
|
China
|
Nokia
|
|
|
Spring lamb - Dedicated follower of fashion
|
UM
|
Australia
|
Lamb
|
BMFNine Entertainment Co.
|
|
One laptop per child
|
OMD Sydney
|
Australia
|
Telstra Corporate
|
Droga5, Pulse Communications, SMG Red, OLPCA
|